I drew this cartoon partly in response to 2 research that got here out this week. They appeared to seize the blended alerts that companies are grappling with as they take a look at 2023.
The Deloitte “CFO Indicators” report partly tracks the chance aversion of CFOs over time. Deloitte discovered that solely 29% of CFOs say it is a good time to take better dangers.
That is the bottom level because the second quarter of 2020 (27%), which was the bottom since they began monitoring in 2015. The common of the final two years was 50%.
On the similar time, a brand new research from AlixPartners discovered that 98% of CEOs and senior execs say they should “overhaul” their companies inside the subsequent three years.
There’s a simultaneous strain to each keep the course and fully change all the pieces.
Reflecting a few of this pressure, the AlixPartners research discovered that 85% say they don’t know the place to begin to make modifications.
Simon Freakley, CEO of AlixPartners, noticed:
“The pandemic compelled enterprise leaders to come back to phrases with the inevitability of disruption, however as we now have seen subsequently, that was only a gown rehearsal…
“For many who transfer decisively and at tempo, there’s a super alternative to adapt and thrive amid the relentless disruption.”
Simon pointed to a distinction in how “progress leaders” carry out versus the remainder of the pack. Progress leaders take motion regardless of the risk-aversion they might really feel.
As he put it:
“Those that stay sluggish to motion will get left additional behind, whereas those that have a bias for motion and see alternatives will construct an unassailable lead.”
As we enter 2023 with eyes broad open to the dangers, it’s good to keep in mind that enjoying it protected can be dangerous.
Listed below are a couple of associated cartoons I’ve drawn over time:
“If advertising stored a diary, this could be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
