Whether or not you’re introducing your self at a networking occasion, telling new colleagues about what you are promoting, or pitching to a different skilled — you need to seize consideration and get it quick.
In conditions like these, you want a brief and easy-to-grasp rationalization of your organization and its merchandise, like an elevator pitch.
An elevator pitch — also referred to as elevator speech — can higher introduce professionals to your organization. On this submit, we’ll focus on why you must use a pitch, focus on differing types, discover ways to write your individual, and offer you recommendations on easy methods to make a memorable one.
In spite of everything, the particular person(s) you are talking with would possibly develop into an ideal match for what you are promoting — or know somebody who’s.
What’s an elevator pitch?
It is a quick, memorable description of what you do and/or what you promote. The purpose is to earn a second dialog, to not persuade the particular person you are speaking to they need to rent you or purchase your answer.
An elevator pitch is rarely a chance to shut a deal. It is a chance to shut extra of your prospect’s consideration and time. It is a fast introduction to you, your organization, and how one can assist your prospect.
Pull it out at networking occasions, conferences, heat calls — and even job interviews or profession gala’s. Preserve your elevator pitch goal-oriented (e.g., “I assist corporations like yours enhance manufacturing by as much as 30% with out further price.“) and all the time finish with a enterprise card or request to attach on LinkedIn.
Keep in mind to be partaking and pleasant, and observe your pitch, so it is clear, concise, and well-paced.
If you happen to’re interested by what an elevator pitch ought to seem like, or just able to jumpstart the pitch creation course of, obtain the templates under. We’ve compiled a number of kinds of templates — from gross sales pitches to funding requests.
Regardless of which sort of pitch you’re delivering, concision is important. You don’t need to waste your prospect’s, investor’s, or fellow skilled’s time. With that in thoughts, how a lot time must you spend on an elevator pitch? Let’s discover out.
How lengthy ought to an elevator pitch be?
An efficient elevator pitch is supposed to be not more than 30 seconds, identical to the size of time you journey in an elevator. You need to maintain your phrases simply digestible, so keep away from making an attempt to get too deep into specifics as it might drag on the dialog — and lose your prospect’s consideration.
You must have an efficient elevator pitch ready earlier than you want it, since you could have such a short while to ship it.
To indicate your worth in below a minute, your pitch wants goal, circulate, and a hook to reel in consideration — all of which we’ll focus on as follows.
The best way to Write an Elevator Pitch
How do you create an efficient elevator pitch? Let’s have a look.
1. Use elevator pitch templates.
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Get your pitch began through the use of HubSpot’s easy-to-use templates. As you write your pitch, you may regulate it as required to handle the precise wants of the recipient.
The templates embody three various kinds of pitches: For gross sales prospects, traders, and potential community connections. It doesn’t matter what you purpose to do together with your pitch, having a powerful beginning framework is important. Telling your or your organization’s story in lower than a minute generally is a problem, and utilizing templates may help you extra successfully hone your message.
When you’ve downloaded your templates, tailor them by following the steps under.
2. Introduce your self.
Earlier than leaping into your elevator pitch, you may have to introduce your self to the particular person you are speaking to. Write a sentence about who you might be and what your position is on the firm (e.g., “I am a gross sales rep at Higher Than the Relaxation Cable.“). This can provide help to begin the dialog off on the fitting foot.
Keep in mind to not ramble. Researcher Diana Tamir exhibits that once we discuss ourselves, our brains present exercise within the areas linked to worth and motivation. Our our bodies are rewarded once we discuss ourselves, so, particularly once we’re in high-stress conditions, we resort to what feels good.
Tamir says, “This helps to clarify why individuals so obsessively interact on this conduct. It is as a result of it offers them with some form of subjective worth: It feels good, mainly.”
The issue with rambling in an elevator pitch situation is that you have not earned the prospect’s curiosity or consideration but. They do not care who you might be but, how lengthy you’ve got labored in your organization, or what job you had earlier than. Preserve the details about your self to a minimal and earn the fitting to share extra later within the deal.
3. State your organization’s mission.
Have a transparent understanding of what your organization does. What is the firm’s mission and objectives for its services or products? Embody a piece in your pitch the place you introduce the corporate. The extra you understand in regards to the enterprise, the simpler it is going to be to cater your pitch to the particular person you are speaking to.
For instance, “I am a gross sales rep at Higher Than the Relaxation Cable. We assist inns throughout the U.S. pair with the right cable supplier and plan for his or her area and desires.“
It is a succinct description of what the corporate does — with out entering into the weeds. If you happen to had been to be lower off after these two sentences, the prospect would nonetheless know precisely who you might be and what your organization does.
4. Clarify the corporate worth proposition.
What does your organization do exceptionally effectively that units its services or products other than the remaining? Write a short, 1-2 sentence assertion in regards to the worth the services or products offers to present prospects.
You’ve got launched your self and your organization, now it is time to get to the products. Let’s have a look at what that appears like:
“I am a gross sales rep at Higher Than the Relaxation Cable. We assist inns throughout the U.S. pair with the right cable supplier and plan for his or her area and desires. With regional consultants assigned to every account, we assist inns determine essentially the most cost-effective and guest-delighting cable plan for them.”
In a single sentence, you’ve got instructed the prospect what units us aside and how one can deliver them worth. You’ve got probably piqued their curiosity, however how are you going to actually seize their consideration? Learn on.
5. Seize their consideration with a hook.
Pull in your viewers with an thrilling story a couple of buyer or the corporate founders. Or provide up an interesting reality or statistic in regards to the product. An attention-grabbing hook retains individuals engaged with what you are saying. Let’s end up our pitch under with an attention-grabbing statistic.
“I am a gross sales rep at Higher Than the Relaxation Cable. We assist inns throughout the U.S. pair with the right cable supplier and plan for his or her area and desires. With regional consultants assigned to every account, we assist inns determine essentially the most cost-effective and guest-delighting cable plan for them. On common, we’re capable of save inns as much as 25% on their annual cable payments.”
6. Learn and edit the pitch.
Learn your pitch aloud and ensure it sounds pure. In case your pitch is overly formal, you could possibly come off as stuffy and uptight. As an alternative, make your pitch conversational. This can maintain your viewers captivated and extra prone to proceed the dialog.
Elevator Pitch Templates
Now that you understand elevator pitch greatest practices, obtain HubSpot’s eight free elevator pitch templates to place your learnings into motion. These templates can be utilized to make a sale, begin networking, or jumpstart a deal for enterprise capital.
Featured Useful resource: 8 Free Elevator Pitch Templates
Our templates observe established greatest practices for elevator pitches. Each contains:
- A private greeting: Begin each pitch by establishing a human connection and making your prospect really feel seen and heard.
- An announcement of your organization’s mission: Your mission may be blended together with your worth proposition and vice versa. However this piece of knowledge is important to get your prospect’s buy-in, shortly.
- A hook to get your viewers’s consideration: The hook may be so simple as a probing query or a extremely personalised assertion that’s been tailor-made to your prospect’s wants. Both method, the hook will typically seal the deal.
- An actual instance: See the template in motion by studying a filled-out instance, permitting you to visualise what your pitch could seem like as you refine and edit it.
Utilizing these templates lets you save valuable time and give attention to the essence of the pitch as a substitute of minute particulars, reminiscent of easy methods to begin it off or easy methods to manage it. Your prospect’s time is efficacious, and so is yours.
30 Second Elevator Pitch Examples
If you happen to’re in search of some inspiration, look no additional. The next elevator pitch examples illustrate other ways to explain what you may provide.
1. An Consideration-Grabbing Query
Size of Pitch: 30 seconds
Has your boss ever requested you to “whip up a fast report earlier than the tip of the day”? You say sure with a sinking coronary heart — as a result of you understand it will be the other of fast. The founders of my firm, AnswerASAP, consistently handled this drawback of their roles as advertising executives. So that they created a instrument that places all of your knowledge in a single place and creates distinctive studies inside 30 seconds or much less.
This elevator pitch is efficient as a result of:
- It grabs your consideration with a query.
- It reminds you of an annoying — and frequent — ache.
- It demonstrates empathy to your state of affairs.
- It is simple and would not use jargon.
2. The Credibility Enhance
Size of Pitch: 30 seconds
As an account government for AnswerASAP, I speak to lots of of entrepreneurs per 30 days. And 99% of them hate creating studies. It is time-consuming, it is tedious, and it is normally not your highest precedence. That is the place our instrument is available in — it pulls from your entire knowledge to create any report you need in lower than the time it takes to pour a cup of espresso.
This elevator pitch is efficient as a result of:
- It demonstrates the speaker’s authority.
- It reinforces how strongly you hate making studies.
- It makes use of a typical metaphor to focus on the instrument’s ease of use.
3. The Shock Ending
Size of Pitch: 30 seconds
You need to know what number of leads out of your webinar marketing campaign turned prospects versus leads out of your commerce present sales space. However solely prospects who purchased two merchandise — and weren’t already in your database.
How lengthy would it not take you to create that report?
If you happen to had AnswerASAP, a knowledge and reporting instrument, you’d already know. It creates studies in a matter of seconds.
This elevator pitch is efficient as a result of:
- It has a “shock ending.”
- It illustrates how helpful the product is creatively.
- It forces you to check your present state of affairs to a greater world.
4. An Outlandish Stat
Size of Pitch: 30 seconds
Your advertising group members will every spend roughly 8,730 minutes of their work yr placing collectively studies. Throughout your groups and departments, how a lot cash are you able to save for those who took that chore off their to-do lists with AnswerASAP, the reporting instrument that routinely pulls your knowledge into an easy-to-read (and ship) dashboard? We have saved corporations 1000’s of {dollars} per yr, and so they’re working extra effectively than ever.
This elevator pitch is efficient as a result of:
- It grabs your consideration with numbers whereas aggravating a ache.
- It makes you notice the true productiveness price of reporting.
- It sparks your frustration.
5. The Brief and Candy
Size of Pitch: 30 seconds
The founders of my firm had been initially entrepreneurs. The worst a part of their day, by far, was … Wish to take a guess? No, it wasn’t arguing with Gross sales. They detested making studies. I do not blame them. what a ache within the neck it’s. That is why they created AnswerASAP. You may create any report you need in a matter of seconds.
This elevator pitch is efficient as a result of:
6. A Buyer Story
Size of Pitch: 30 seconds
Siena Rosen, a marketer at Dunder Mifflin, used to spend half-hour per day manually creating studies. Now that she makes use of AnswerASAP, that is gone right down to 4 minutes. She’s making twice as many studies in much less time. Our instrument helps entrepreneurs like Siena reply any query on their thoughts (or their boss’s) almost immediately. If you happen to’re curious, I can clarify extra.
This elevator pitch is efficient as a result of:
- It makes use of a buyer instance to offer the product credibility.
- It exhibits a transparent and compelling “earlier than and after.”
- It demonstrates worth.
- It offers you an opportunity to say,“Certain, inform me extra,” or“I am good, thanks.”
7. The Actuality Verify
Size of Pitch: 30 seconds
Each day, the typical marketer spends half an hour placing collectively studies. More often than not, these studies are barely glanced at — or worse, ignored altogether. AnswerASAP, which shops your entire knowledge from each instrument what you are promoting makes use of, is a game-changer right here. Simply kind what report you need: For instance, “A bar chart of income from each lead supply up to now month.”You may get your report in 30 seconds.
This elevator pitch is efficient as a result of:
- It makes you notice the true productiveness price of reporting.
- It sparks your frustration.
- It helps you perceive precisely how the product works with a easy instance.
8. The Joke
Size of Pitch: 20 seconds
What number of entrepreneurs does it take to do month-to-month reporting? None in the event that they’ve automated the method with AnswerASAP. Every worker that makes use of this instrument saves half-hour per day on common, which is time they will spend on advertising duties extra worthy of their time reminiscent of bettering efficiency on campaigns and rising ROI throughout the board.
This elevator pitch is efficient as a result of:
- It engages the viewers (at the very least, for those who use a joke that is truly humorous).
- It offers instantaneous relatability.
- It attracts on a recognized fact in regards to the business and positions an sudden answer.
9. The Emotional Attraction
Size of Pitch: 30 seconds
Once I began my profession in advertising, I assumed I’d be making a distinction for my group instantly, however because the junior member of the group, all of the reporting and administrative duties had been pushed onto me. I used to be spending a lot time creating studies for key stakeholders that would’ve been diverted to extra essential revenue-generating actions. If you happen to’re not utilizing AnswerASAP, you are spending an excessive amount of of the group’s time, cash, and expertise on one thing that may be generated by our instrument on-demand in 30 seconds.
This elevator pitch is efficient as a result of:
- It evokes emotion and empathy by storytelling.
- It establishes a ache or drawback you may relate to.
- It attracts a hard-hitting conclusion as a pure “ethical of the story.”
10. The One-Liner
Size of Pitch: 10 seconds
AnswerASAP saves entrepreneurs time by eliminating the tediousness of data-gathering and formatting to create lovely advertising studies in lower than 30 seconds.
This elevator pitch is efficient as a result of:
- It demonstrates the corporate’s worth proposition.
- It’s quick and candy if it is advisable to get to the purpose.
11. The Mutual Connection
Size of Pitch: 30 Seconds
As I perceive it, we’ve a mutual connection — Zachary Koch. He is truly a buyer of ours. His firm was capable of lower its software program improvement lifecycle in half by leveraging our answer. You two are business companions of an analogous scale, so you’d probably see comparable outcomes. Would you want to listen to extra about what we did for him and will do for you?
This elevator pitch is efficient as a result of:
- It instantly builds belief.
- It references simply verifiable outcomes.
12. The Advisor
Size of Pitch: 30 Seconds
In working with different budding B2B SaaS corporations, we have discovered that one of many key points they battle with is content material advertising. This previous yr we helped a variety of your business friends to create, publish, and promote weblog content material to assist their inbound advertising efforts, leading to a mean 20% enhance in leads generated. Would you want to listen to extra?
This elevator pitch is efficient as a result of:
- It demonstrates familiarity with a prospect’s work.
- It offers actionable perception with arduous outcomes.
Now that we have seen some nice elevator pitch examples, let’s focus on what you must attempt to keep away from.
What To not Do in an Elevator Pitch
Earlier than we take a look at some good examples, let’s take a look at what to not do.
1. Don’t ramble.
Size of Pitch: 45 seconds
I have been a rep at Gross sales-R-Us for 5 years now. They’re the most effective firm I’ve ever labored for. I’ve cherished my time there. I began as a BDR and have labored my method as much as a senior place. I’ve by no means regarded again. I additionally love the companies we promote. I am unable to wait to let you know about them. Gross sales-R-Us assist corporations grow to be extra environment friendly with their gross sales by coaching, analysis, management administration, and that is simply to call a couple of. We’ve a novel method that is been honed by a number of gross sales consultants over time, and I’ve seen our answer actually assist a whole lot of corporations and groups. I’ve had many purchasers whose companies have been saved due to our genius answer. I do know we are able to do the identical for you. Would you be eager about studying extra?
This elevator pitch will not be efficient as a result of:
- It is method too lengthy.
- The rep spends method an excessive amount of time speaking about themself.
- It by no means will get particular or actionable.
- It by no means offers precise examples or attention-grabbing information.
2. Don’t use an excessive amount of jargon.
Size of Pitch: 30 Second
At Stratosphere Options, our OS-level virtualization delivers software program in containers, all of which share the system of a lone working system kernel. These containers are remoted however can talk with each other by well-defined channels. In the end, this allows you to use fewer sources than conventional digital machines.
This elevator pitch will not be efficient as a result of:
- It is inaccessible to somebody with out related technical data.
- It options an excessive amount of jargon.
- It tries to condense an especially sophisticated subject into 30 seconds.
- Its worth proposition is not clear-cut.
Keep in mind, an elevator pitch ought to solely come at another person’s prompting. If you happen to’re spontaneously reciting it to random individuals, you are not doing your self any favors. But when they ask, you need to be ready with an fascinating, well-crafted pitch.
Reel in Shoppers with an Efficient Elevator Pitch
Whereas a brief speech could seem insignificant, these first conversations can maintain some weight. With a well-crafted pitch, you may flip a single dialog with a prospect right into a long-lasting buyer, and even right into a enterprise accomplice. We hope you discovered these examples useful and are impressed to craft your individual efficient elevator pitch.
Editor’s observe: This submit was initially revealed in August 2019 and has been up to date for comprehensiveness.
