Been a proper bizarre previous 12 months hasn’t it?
However let’s speak work.
Some manufacturers have actually misplaced their approach while others keep true to themselves and go and develop from power to power. With that thought in thoughts,
My first alternative, is The Biggest, from Apple
The title of this piece says all of it and it wants little or no narrative from me. It’s Apple at its most interesting, giving us a masterclass in how one can do a product demonstration, that’s crafted simply impeccably. It’s flawless.
Dentsu’s advert of the 12 months I’d say is our Oxfam work, it began as a social movie and has grown right into a TV spot.
What I really like is how stylishly it’s tackled such an necessary downside. Quick trend annihilated with a fast-paced edit.
If anybody is in any doubt concerning the movie medium, these two gems ought to allay these fears.
A current Dave Trott article reported, simply 4% of UK promoting is remembered positively, 7% negatively and 89% in no way. I feel these two ought to simply slip into the 4%.
Sue Higgs is ECD at Dentsu Inventive.
