Warner Motels launches a brand new advert marketing campaign to market it’s adults-only accommodations.
Teaming up with promoting company, Now, Warner has created a parallel universe, Hollywood Model. As the youngsters get stressed with nothing enjoyable to do, the thriller-esque music stress mounts.
The horror-film-style advert exhibits kids in varied elements of a luxurious resort. It begins with thunder, balls flattening indicators, and lights flickering within the foyer of a resort. Two women seem in a resort, wearing blue, paying homage to the horror basic The Shining. The scene flashes between a scorching tub filled with inflatable toys, to a baby watching a movie in a cinema, surrounded by popcorn.
Immediately, the scene modifications to birds singing, blue skies, and adults doing yoga on the garden within the sunshine. The kids disappear and the tagline ‘Get pleasure from a kid-free break’ seems on the display screen.
The MD for Warner Motels, Simon Thompson stated, “For our new model marketing campaign launch, we wished to create one thing with actual stand-out. This new marketing campaign is not like something we’ve carried out earlier than. We expect the distinctive artistic idea and dramatic execution will seize our viewers’s consideration and hopefully guarantee they think about Warner after they plan their subsequent UK break.”
NOW CCO Ben da Costa says: “I really like my youngsters, however not different individuals’s after they’re kicking my aircraft seat. With households cooped up collectively, what higher method to remind the adults that there’s a place designed completely for them. An excessive imagining of what kids at a Warner Resort is perhaps like. Thanks to our purchasers for going with us on this child-free rollercoaster.”
