On this episode of Courageous Commerce, Jim Mollica, chief advertising officer of Bose, joins hosts Rachel Tipograph and Sarah Hofstetter to debate a number of methods manufacturers can talk and join with their shoppers.
Mollica shares his experiences of promoting a product within the leisure, attire and shopper electronics industries. Though very completely different from each other, he explains how creating tales and constructing fandoms across the product secures engagement of merchandise in all three industries. Mollica then shares Dr. Bose’s success with this technique.
Additionally they talk about how first-party perception information helped him and his staff clearly outline who Bose needs to serve and in the end the mission and imaginative and prescient of the corporate. Mollica then says his partnership with Bose’s product staff helped him develop a single voice of the buyer. With the content material being related to one core voice, Mollica says that he and his staff are capable of optimize content material creation the place they’ll study much more insights to develop clear model messaging.
Stream the brand new episode under, hear and subscribe on Apple Podcasts, or discover it on Spotify.
Key Takeaways:
- Storytelling is a strong option to drive shopper engagement.
- Knowledge ought to help your model’s mission and imaginative and prescient.
- Content material creation and clear model messaging take merchandise to the following degree.
