Mom’s new marketing campaign for Samsung is a sequence of 4, ten-minute documentaries by which music legend Nile Rodgers (identified for his personal band Stylish in addition to his work with David Bowie, Madonna, Daft Punk and so on) will get along with up and coming artists.
Inevitably, they each have lots to show one another, and the thought is that within the course of, Samsung is positioned as being “on the coronary heart of future know-how and creativity.”
The marketing campaign additionally makes use of StemDrop, a brand new TikTok platform that enables customers to create their very own variations of tracks by well-known artists utilizing the “stems” of the music — such because the bass, piano and lyrics.
James Sellick, artistic director at Mom, stated: “Our younger, TikToking, bedroom-rocking, million-view-clocking musicians learnt much more from Nile (in spite of everything, he’s Nile Rodgers), we additionally discovered that inspiration runs each methods, with Nile studying various issues in regards to the intricacies of chopping by way of the chaos in 2022. This mix of expertise and expertise makes for compelling viewing.”
Annika Bizon, advertising and marketing and omnichannel director at Samsung Electronics UK, stated: “The know-how revolution, particularly enabled by smartphones, has opened music as much as the plenty like by no means earlier than. In impact, all of us now have a music studio in our pocket… embracing lengthy kind content material permits us to showcase the function of our Galaxy Z Flip4.”
MAA artistic scale: 6.5
