Make Your Prospects Really feel Beloved with Particular Date Filters

Do you know birthday emails generate 179% extra distinctive clicks, 342% increased income, and 481% extra transaction charges than different promotional charges? Equally, 21% of invoices receives a commission on the primary automated electronic mail reminder. 20% pay after the second reminder, and over 32% pay after the third reminder.

Particular date campaigns enable entrepreneurs to ship personalised messages to prospects on their birthdays and anniversaries. You may also use them to remind prospects to pay payments or renew their subscriptions.

Introducing Particular Date Filters

We’ve launched a brand new characteristic referred to as Particular Date Filters that will help you phase prospects based mostly on particular date and time attributes. The platform supplies completely different frequency choices entrepreneurs can configure to succeed in/interact the viewers. Entrepreneurs can set filters for a particular hour, weekday, month, date of the month, and date of the yr.

You may also phase prospects or occasions with recurring attributes comparable to month-to-month subscription reminders. It saves the marketer’s time and efforts on handbook segmentation and allows them to concentrate on different vital duties.

Learn how to Use Particular Date Filters

Think about a state of affairs the place you need to schedule birthday needs for purchasers whose birthday is that this day. Right here’s how one can arrange these needs:

1. Go to the Consumer Property or Consumer Habits tabs. Choose a date attribute comparable to ‘Birthday.’ You’ll discover a ‘Date Filters’ drop-down subsequent to the attributes.
2. Select the related filter from the next:
   
   • Date: Use it for devoted saved dates
   • Day by day the place the hour/s: Use it to filter and phase prospects doing an exercise throughout a particular time. For instance, you may phase prospects who attend yoga lessons between 6-9 PM.
   • Weekly the place the day/s: Use this feature to filter and phase prospects who full an exercise on a particular day of the week. For instance, an OTT platform can ship film suggestions to prospects who watch films each Friday.
   • Month-to-month the place the day/s: Use this filter to ship month-to-month fee reminders to prospects. For instance, an OTT platform can ship emails to all prospects whose subscriptions are due for renewal on the fifteenth of each month.
   • Yearly the place the month/s: Use this feature to set birthday, anniversary, and annual subscription renewal reminders. For instance, you may phase all prospects whose birthdays, anniversaries, or renewals are due in March.
   • Yearly the place the date/s: Use this feature to filter and phase birthdays and anniversaries that fall on a particular month’s date. For instance, you may filter and phase prospects whose birthdays fall on thirty first March.
3. After selecting the filter and configuring the date parameters, click on Create or Present Rely. Create will create a brand new phase based mostly on the attributes you select, whereas Present Rely will show the entire variety of prospects in that phase.
4. Now you can set off a marketing campaign for the phase created above.

Who Can Use Particular Date Filters

Particular Date filters are useful for:

• Banking manufacturers:
  
  Banks and Insurance coverage firms can use a Particular Date Filter to ship personalised needs to prospects on their birthdays and anniversaries. They will additional personalize it to cross-sell merchandise. For instance, they will cross-sell insurance coverage coverage upgrades or retirement plans to prospects on their birthdays and anniversaries. Insurance coverage firms can ship coverage renewal or annual premium fee reminders to prospects. They will additionally ship reminders for coverage renewals based mostly on the expiry date.
• Leisure manufacturers:
  
  OTT and music streaming firms can use a Particular Date filter to ship month-to-month or annual reminders to remind prospects to make subscription funds or renew their subscriptions.
• Procuring manufacturers:
  
  E-commerce firms can use a Particular Date filter to ship personalised emails to prospects to remind them to purchase presents for others. For instance, a gifting model might ship a personalised electronic mail to the client prematurely, reminding them to ship a present to their cherished one on their birthday or anniversary.
• Manufacturers with a subscription mannequin: Any model that sells subscription containers or different providers and merchandise as a subscription might use a Particular Date filter to ship renewal reminders or invoice fee reminders each month or yr based on the client’s subscription plan.

Learn how to get began

Particular Date Filters can be found as drop-downs subsequent to the date attributes within the Consumer property and the Consumer conduct sections. It is a free characteristic enabled for all our prospects by default. You may undergo this assist doc for step-by-step particulars. When you’re new to MoEngage and need to use the Particular Date filter, drop an electronic mail to [email protected]