in Advertisers, Businesses, Evaluation, Artistic, Information
7 hours in the past
My advert of the years has to the “the Biggest” by Apple. It snuck in there on December the third (Worldwide Day of Individuals with Disabilities) and gave us an enormous dollop of excellence. The product is in it all through and appears spectacular, the route is nice and the music good. My one criticism could be the narrative of describing folks with incapacity because the “biggest” feels at odds with the normalisation of incapacity however by means of the casting and route they nail it.
I believe the work I’m most pleased with from adamandeve must be the stupidity of Twix, the poignancy of John Lewis and the strategically easy, powerfully artistic work for Calm “Final Photograph”. It stops you, it makes you suppose and that’s what we’re right here to do.
Richard Brim is CCO of adam&eveDDB.
