You have got a web site.
You’re getting site visitors.
However how are you going to convert that site visitors into leads?
Immediately we’re going to focus on 5 methods to do this.
Arrange a Worth Ladder Gross sales Funnel First!
The aim of lead era isn’t gathering random e mail addresses for its personal sake.
It’s getting the e-mail addresses of your dream prospects in order that you can then convert them into paying prospects after which into repeat prospects.
So, in the end, lead era is about making gross sales.
That’s why it’s so essential to at all times view lead era within the context of your complete gross sales funnel.
It’s good to put a system in place for changing web site site visitors into leads, leads into paying prospects, and prospects into repeat prospects.
Our co-founder, Russell Brunson, has developed such a system – it’s referred to as the Worth Ladder gross sales funnel. That’s what he used to develop ClickFunnels to $100M+ in annual income!
This gross sales funnel has 4 levels:
- Bait. You provide the potential buyer your lead magnet in change for his or her e mail tackle.
- Frontend. You provide the potential buyer your least costly and least worthwhile services or products.
- Center. You provide the client a dearer and worthwhile services or products.
- Backend. You provide the client your most costly and most dear services or products.
Ideally, you additionally provide a continuity program of some type, that means, a subscription product that generates recurring income.
We additionally suggest including downsells, upsells, and cross-sells to those core affords in an effort to maximize your income.
The explanation why this gross sales funnel works so properly is that it lets you:
- Begin the connection with that particular person by providing free worth.
- Nurture that relationship by persevering with to supply free worth by way of e mail.
- Construct belief by offering progressively extra paid worth at every stage.
Right here’s how Russell explains it:
We suggest constructing a Worth Ladder gross sales funnel first in order that you can then put lead era into its correct context.
Needless to say all you could begin with is a lead magnet + a frontend provide. You’ll be able to at all times construct out the remainder of the funnel later!
Okay, now that we bought all that out of the way in which, let’s discuss how one can convert web site site visitors into leads:
#1 Create a Tremendous Priceless Lead Magnet
One of the frequent lead era errors that we see is blah lead magnets.
These may need labored again within the 2000s, however they don’t work anymore. The novelty of getting one thing totally free in change in your e mail tackle has worn off. Everyone seems to be used to free affords now.
Furthermore, individuals are additionally overwhelmed by the variety of emails that they get, so not solely they don’t seem to be taken with one more junk e book, however they’re additionally involved about getting spammed with countless gross sales pitches ought to they obtain it.
Lastly, individuals are getting bombarded with free affords on a regular basis, so “lead magnet blindness” is changing into more and more prevalent.
Right here’s what all meaning for you:
Your dream prospects usually are not going to offer you their e mail addresses until you provide them one thing SUPER VALUABLE in change.
That’s why the key to designing an efficient lead magnet is creating one thing that they desperately need after which giving it to them totally free.
What’s essential is that:
- Your lead magnet affords an efficient answer to an issue that your dream prospects are fighting.
- That downside is identical one or associated to the one which your frontend product addresses.
Ideally, you need your lead magnet to be so good that folks would fortunately pay cash for it do you have to ever select to cost.
This may appear to be lots of work for a free provide, however you could do not forget that your lead magnet is the inspiration of your complete Worth Ladder – you need to get it proper if you would like your gross sales funnel to work.
Needless to say your dream prospects are going to make use of your free provide to judge the standard of your paid affords:
- Impress them together with your lead magnet and they are going to be open to testing your paid affords.
- Disappoint them and also you received’t get a second likelihood. Why would they provide you their hard-earned cash when your free provide is low-quality?
So don’t lower corners in relation to your lead magnet as a result of a nasty lead magnet can cripple your on-line enterprise!
Additionally, whereas everybody begins out with only one lead magnet, we advise creating extra of them over time.
That’s as a result of totally different lead magnets attraction to totally different folks, so having an entire bunch of them may help you change extra potential prospects into leads.
Say, listed here are a few of our lead magnets:
As you’ll be able to see, all of them fall inside the “earn a living on-line” umbrella, however range when it comes to each subjects and codecs.
Because of this now we have one thing for everybody who’s taken with constructing a web based enterprise!
#2 Promote Your Lead Magnet on Your Homepage
Okay, so now you’ve got a brilliant worthwhile lead magnet, however how are you going to use it to transform web site site visitors into leads?
One of the simple methods to do this is to put it up for sale in your homepage in order that it could be not possible to overlook.
You’ll be able to mix components of a standard touchdown web page and a standard homepage by displaying each an opt-in type with a name to motion and a navigation bar in your homepage.
Say, fashionable private growth blogger Scott H. Younger affords a free e book referred to as “7 Should Know Methods to Study Something Quicker” on his homepage.
This works properly within the context of his gross sales funnel as a result of his paid merchandise embody his best-selling ebook “Ultralearning” and a 6-week program “Speedy Learner”.
So this free e book permits Scott’s dream prospects to pattern his method to accelerated studying after which in the event that they get worth from it they will take a look at associated paid merchandise.
#3 Promote Your Publication on the Backside of Every Article
We suggest beginning an everyday publication the place you ship the most recent weblog articles to your e mail subscribers.
The publication schedule will rely in your publishing frequency – when you publish extra usually, then a weekly publication may work properly, in the meantime, when you publish much less usually, then a month-to-month publication may make extra sense.
When you arrange the publication, it’s best to put it up for sale on the backside of every weblog article with an opt-in type.
In any case, if somebody has made all of it the way in which to the tip of an article, then it’s cheap to imagine that they’ve loved studying it and may be taken with extra comparable content material. It’s an ideal alternative to pitch your publication!
For instance, Chris Guillebeau options this opt-in type on the backside of The Artwork of Non-Conformity weblog articles:
By the way in which, when you publish new articles sporadically, you’ll be able to nonetheless use this method, however in that case, you may need to ship your subscribers the weblog posts themselves versus a publication with hyperlinks to them.
#4 Create Content material Upgrades for Your Most Well-liked Articles
A content material improve is a lead magnet that’s designed to function an improve on a selected piece of content material.
Content material upgrades convert a lot better than generic lead magnets as a result of they’re extra related to the readers.
Nonetheless, producing them requires a big funding of assets, so it could be impractical to make one for each article.
What we advise is figuring out your hottest articles after which creating tremendous worthwhile content material upgrades for them.
That ought to allow you to convert extra site visitors into leads.
For instance, when the Sumo crew observed that their “7 Should-Have Instagram Advertising and marketing Instruments For Speedy Development” weblog put up began gaining traction, they created a content material improve for it – an Instagram advertising and marketing swipe file.
You’ll be able to be taught extra about Sumo’s method to content material upgrades by watching their video “#1 Approach To Construct An E-mail Checklist FAST (Free Step-By-Step Technique)” wherein Chris von Wilpert explains it:
Everybody hates pop-ups however there’s no denying that they work.
That being stated, welcome pop-ups might be dangerous, as you might alienate your dream prospects that manner.
The identical might be stated about timed pop-ups that seem after the customer has spent a set period of time in your web site and event-triggered pop-ups that seem after the customer has performed one thing to set off them (e.g. scrolled previous 50% of a weblog article).
Nonetheless, exit-intent pop-ups are kind of a protected wager as a result of they’re proven to the customer as they’re about to depart your web site.
At that time, you don’t have anything to lose, so why not make one final try at changing that customer right into a lead?
For instance, entrepreneur, podcast host, and best-selling creator Tim Ferriss makes use of this exit-intent pop-up on his web site:
Bonus: Ditch Your Web site Altogether! 🔥 🔥 🔥
Okay, so now that now we have mentioned the 5 foremost methods to transform your web site site visitors into leads, it’s time for our most controversial sizzling take:
Web sites are useless. Gross sales funnels are the longer term.
Take into consideration what occurs when a possible buyer lands in your homepage.
They see a navigation bar with a bunch of hyperlinks and begin clicking round. They take a look at this web page. They take a look at that web page. Perhaps they learn just a few weblog articles.
After which they depart. Probably to by no means come again once more.
How does any of this allow you to develop your enterprise?
It doesn’t!
In the meantime, by definition, a gross sales funnel is designed to information the potential buyer towards the sale, one step at a time.
You current them together with your lead magnet, then together with your frontend provide, then together with your center provide, and at last together with your backend provide.
There’s no confusion as a result of at any given second they’re introduced with a single “Sure or No” determination.
So it shouldn’t be stunning that gross sales funnels are likely to carry out a lot better than web sites when it comes to producing gross sales.
In reality, in response to our knowledge, on common, gross sales funnels generate 6x extra gross sales than web sites.
So in all chance, not solely is having a web site not preferrred, nevertheless it’s most likely truly costing you some huge cash when it comes to misplaced potential income.
In fact, we all know that ditching your web site identical to which may appear a bit drastic, which is why we advise conducting an experiment:
- Break up your site visitors in half. Ship 50% of it to your web site and 50% of it to your lead magnet touchdown web page.
- See which one generates extra gross sales.
- Preserve the winner.
We already know what the outcomes are going to be! 😉
Need Russell To Present You How To Construct Your First Gross sales Funnel?
Let’s preserve it actual:
Constructing a gross sales funnel from scratch can appear to be a frightening job.
That’s why we created our 5 Day Problem the place Russell walks you thru it step-by-step.
You’ll learn to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
