The client is aware of greatest (often), and what higher approach to get their suggestions than with survey emails? In-email surveys allow you to gather worthwhile insights out of your recipients with out sending them via a loophole of hyperlinks. Recipients simply enter their data right into a built-in interactive type, and shazam—you’ve worthwhile survey information.
Constructing a survey e-mail may be tough, although. What number of questions must you ask? Ought to it’s easy and bland or cutesy and on-brand?
Relatively than supplying you with our opinions, we determined to let the professionals do the speaking. Beneath, we’ve compiled a group of our favourite survey e-mail examples. These vary from no-frills surveys to custom-made illustrations and color-coded responses.
7 greatest real-life survey e-mail examples
Not one of the survey e-mail examples under are essentially higher than one other—every simply speaks higher to a distinct viewers and model. Use these concepts to assist create your survey e-mail templates.
1. The colour-coded suggestions survey
A pop of coloration can assist your e-mail survey stand out in a crowded inbox. Insurify retains it easy with this survey e-mail instance, making its message brief and candy with a click-to-respond, single-question survey.
Insurify additionally provides somewhat little bit of branding with its background illustrations. Contemplate doing the identical in your model by including little touches of coloration and imagery that correspond with the services or products you present. When you’ve got a model mascot, that’s even higher.
2. The would-you-rather survey e-mail
There’s in all probability not a whole lot of actionable information from this survey, however it serves as an incredible instance of utilizing surveys for engagement and leisure. WYR’s illustrations make it enjoyable and playful, alongside the visible solutions.
Plus, WYR follows e-mail survey greatest practices by sharing outcomes with its contributors. If you happen to’re going to ask for suggestions out of your following, present them that you just’re listening. Inform them what you do with the information you gather, and provides them insights into the solutions you discover.
3. The viewers preferences survey
At first look, this survey would possibly appear to be a enjoyable method for Useful to have interaction its viewers. Nevertheless, survey responses may additionally assist tailor recipients’ e-mail preferences in order that the corporate can ship extra customer-relevant emails sooner or later. Useful retains it easy with 1 query and 4 solutions, making it easy for purchasers to reply shortly and transfer on with their day.
It additionally does an incredible job right here of incentivizing participation, beginning with including a big headline on the high promising contributors an opportunity at a 40% low cost. Lastly, Useful gives an incentive that may usually push on-the-fence clients over the end line to take part.
4. The product suggestions e-mail survey
This easy e-mail from Amazon helps the model nail down its sizing suggestions—and it succeeds, conserving issues easy with a single query as a substitute of attempting to do an excessive amount of. Amazonalso makes use of an image of the product as a reminder to clients of what they purchased, versus simply utilizing textual content or asking a buyer to click on a hyperlink.
You could possibly use the identical format to survey clients about your merchandise. Ask a single query and preserve the accessible solutions restricted. And whereas you may want extra qualitative information, you’ll get far fewer responses should you ask an open-ended query moderately than an easy one just like the survey e-mail examples did right here.
5. The yes-or-no suggestions survey
It doesn’t get any easier than this: sure or no, good or unhealthy, thumbs up or thumbs down. Netflix can be taught quite a bit from this reply, and it received’t take clients greater than a second to think about their responses and enter their suggestions.
Discover how Netflix tells the recipient the way it’ll use their response information. It’s not only for studying if viewers watch the video or not: “The extra you charge, the extra we will counsel programmes and movies you would possibly like.” This perception incentivizes respondents to reply, figuring out their enter will positively affect their expertise on Netflix transferring ahead.
6. The product evaluation survey
Relatively than asking a few particular product function or expertise, Bellroy retains it easy and asks, “How possible is it that you’ll advocate Bellroy to a buddy?” Prospects don’t should recall their likes or dislikes and even query the efficiency, however they’ll know instantly (from their intestine) whether or not they’d advocate it to a buddy or not.
Bellroy would possible get far fewer responses if it requested, “What’s your favourite half about Bellroy?” or “Is there something you dislike about your product?” Easy, easy-to-answer questions will enhance your response charge and get you the insights wanted to make data-backed selections.
7. The e-mail personalization survey
Right here, Litmus’ e-mail survey does what no different survey on this listing has achieved by asking a number of questions (4 to be actual). Nevertheless, it does it in a easy and approachable method with one-word solutions that respondents in all probability know (or can estimate) off the highest of their heads.
Litmus additionally guarantees to make use of this information to “tailor content material for you sooner or later” and offers respondents an e-book. Plus, it gives a great deal of advantages to incentivize respondents to take 30 seconds to finish the survey e-mail earlier than they transfer on with their day.
Obtain free e-mail templates with Twilio SendGrid
Developing with a type is only one a part of designing an e-mail—you additionally want a responsive template able to host the survey. We’ve obtained simply the factor.
Take a look at our library of free templates to search out the suitable design in your wants. Whether or not you want a template in your survey e-mail or one in your advertising and marketing e-newsletter, we’ve loads of choices.
