10 Fb Cowl Picture Dimension & Design Finest Practices [Templates]

When folks arrive at your Fb Web page, the place do you assume they will look first? I will provide you with a couple of hints.

It is a visible piece of content material that sits on the prime of your Web page. That is proper — it is your Fb cowl picture.

On this publish, you will study Fb cowl picture finest practices with real-world examples for every tip we advocate. To get began, let’s dive into Fb cowl picture dimensions.

Typically referred to as your Fb banner, this graphic is among the most noticeable components of your Web page.

A canopy picture can rework your Fb Enterprise Web page from a passive repository of your enterprise exercise to an inviting group. 

Meta units particular dimensions for canopy images to create a normal look throughout all Fb Pages it doesn’t matter what machine they’re seen on.

Listed here are key particulars to recollect about your cowl picture:

• Will probably be left aligned with a full bleed and have a 16:9 facet ratio.
• It should be at the very least 400 pixels vast and 150 pixels tall, with the perfect dimension being 851 pixels vast and 315 pixels tall.
• It would load the quickest as an sRGB JPG file that is below 100 kilobytes. 

Due to the size outlined above, there might be an overlap between your web page’s profile image and the duvet picture. 

Picture Supply

Within the following part, we’ll cowl what to search for when optimizing your cowl picture for cell and desktop gadgets.

How do Fb cowl images seem on cell screens vs. desktop screens?

Cellular gadgets will show a smaller model of the duvet picture than a desktop display would, and the picture beneath describes precisely why that occurs. As you may see, there’s numerous area across the perimeter of the picture that might be lower off when a customer is viewing it on a cell display vs. a desktop display should you’re not cautious together with your design.

Due to this fact, it is best to put the essential components of your content material within the inexperienced area. Doing this may be certain everybody can see your cowl picture correctly whatever the machine they’re utilizing.

Need assistance getting began? Beneath, you will discover Fb cowl picture templates and finest practices to information you when designing your model’s cowl picture paintings.

1. Abide by Fb’s cowl picture pointers.

It looks as if a no brainer, however following Fb’s cowl picture pointers is step one to preserving your Fb Web page seen on the platform. I would extremely counsel studying by the full Web page Tips, however listed here are a couple of essential issues to bear in mind to your Fb cowl picture:

• Your cowl picture is public.
• Cowl images cannot be misleading, deceptive, or infringe on anybody else’s copyright.
• You possibly can’t encourage folks to add your cowl picture to their private timelines.

If you happen to get caught violating the above phrases, Fb might take motion in opposition to your Web page. And whereas Fb would not explicitly say what is going to occur should you violate their cowl picture pointers, it will be fairly inconvenient to have your Fb Web page eliminated due to a canopy picture infraction.

2. Be certain that your Fb cowl picture is the correct dimension.

As I discussed earlier, the Fb cowl picture dimension is 820 pixels vast by 312 pixels tall for desktop screens, and 640 pixels vast by 360 pixels tall on cell screens.

After spending time designing the right cowl picture, the very last thing you will need your guests to see is a truncated model of it. If you happen to add a picture smaller than these dimensions, Fb will stretch it to suit the area. Meaning Fb might solely show a 3rd of the picture you designed.

In order for you a no-hassle means to ensure your cowl images are the correct dimension, obtain our pre-sized template for Fb cowl images.

Featured Useful resource: Fb Cowl Picture Templates

Obtain the Free Templates

3. Don’t be concerned in regards to the “20% textual content” rule.

Again in 2013, Fb eliminated all references to the 20% rule on textual content in cowl images, however that does not imply it is best to use numerous textual content in your design. The earlier rule acknowledged that solely 20% of a canopy picture might show textual content. Though this rule would possibly sound restrictive, the sentiment behind it had advantage — you need your guests engaged with visuals, not a wall of textual content.

If you are going to use textual content in your cowl picture, maintain it concise and let the imagery communicate for itself. You possibly can see how we struck this steadiness on HubSpot’s Fb Web page beneath.

For extra cowl picture inspiration, try our Fb Web page.

4. Give your cowl picture a focus.

Consider your cowl picture because the portion of your Web page that is “above the fold.” If it is distracting or complicated, folks can be extra prone to click on off the Web page.

Most of the finest Fb cowl images embody a focus together with a colour scheme that aligns with the remainder of the model. Bear in mind, your social media accounts are extensions of your enterprise and they need to make a great first impression on guests.

Nice Fb cowl images even have ample damaging area to make the topic, the copy, and the weather distinctive to Fb (just like the CTA button on Fb enterprise Pages) stand out much more.

Here is an instance of excellent use of damaging area from The New York Occasions:

And here is one other instance from social media administration platform Sprout Social:

5. Keep away from mixing the contents of your cowl picture together with your profile image.

With some intelligent design strategies, you might manipulate your profile image and canopy picture so they seem as in the event that they’re two components of the identical canvas.

One in all Paris’ outdated cowl images is a superb instance of this:

You possibly can nonetheless do that in your private profile, however Fb not units up Enterprise Pages this fashion. Now, as proven within the examples earlier on this article, the profile image is totally separate from the duvet picture.

So, as a substitute of merging the 2 images into one, have them complement one another with related colours or contrasting patterns whereas nonetheless adhering to your model pointers.

6. Draw consideration to the motion buttons on the underside proper.

You could have observed in a couple of of the duvet picture examples above that the first call-to-action (CTA) buttons had been completely different. HubSpot’s CTA button says “Comply with,” whereas Sprout Social’s says “Signal Up.”

Relying on your enterprise, you may launch a Web page on Fb with a singular CTA button to the underside proper of your cowl picture. Take the position of this button into consideration when designing your cowl picture.

LinkedIn Studying does this in a delicate means beneath, inserting the graphic of an individual on a laptop computer over the “Signal Up” button, drawing your eye to that blue CTA.

Word: Whereas it would look like a good suggestion so as to add directional cues like an arrow to get folks to click on on the CTA buttons, be aware that these CTA buttons do not seem the identical means on the cell app.

In different phrases, it is perhaps complicated to cell customers should you straight combine the duvet picture design with the CTA buttons.

7. Proper-align the objects in your cowl picture.

Since your profile image is on the left, you need to add some steadiness to your Fb cowl picture design by inserting the main focus of the picture on the correct.

Check out these cowl images. Which one appears extra aesthetically pleasing?

Proper-aligned focus:

Left-aligned focus:

Would not the right-aligned cowl picture appear and feel quite a bit higher? In Samsung’s new cowl picture, the most important design parts (the profile image, the textual content, and the 2 telephones) are evenly spaced.

In Samsung’s outdated cowl picture, your consideration goes instantly to the left facet of the Fb Web page, inflicting you to overlook the identify of the product on the upper-right facet.

Not solely is including steadiness an important aspect of design, nevertheless it additionally permits your cowl images to be extra visually efficient on cell. This brings me to my subsequent level…

8. Preserve cell customers in thoughts.

Statista reviews that as of January 2022, 98.5% of Fb’s person base accesses the social community from cell gadgets like smartphones and tablets. That is large — and it is precisely why it is so essential to maintain cell customers top-of-mind when designing your Fb cowl picture.

On cell, a a lot smaller portion of the duvet picture is seen. The fitting facet is usually lower out solely.

Let’s check out what Cisco’s Fb Web page appears like on a desktop browser versus on Fb’s cell app.

Desktop:

Cellular:

It’s essential to notice that the textual content in Cisco’s cowl picture would not seem. Whereas right-aligned visible parts look nice, watch out to not put essential content material up to now to the correct that it will get lower off when being seen on a cell machine.

9. Embrace a shortened hyperlink in your cowl picture description that aligns together with your Web page CTA.

If you wish to use your cowl picture to help a Web page CTA, be certain your cowl picture description additionally features a textual content CTA and hyperlinks to the identical provide. This fashion, any time folks view your cowl picture by itself, they will nonetheless entry the hyperlink.

Here is this apply in motion on the Adobe Inventive Cloud Fb Web page:

Professional tip: Shorten your hyperlinks and add UTM codes to trace the guests who view your cowl picture and click on the hyperlink within the description. Shortening and monitoring options can be found in HubSpot’s Advertising and marketing Hub and with instruments like Bitly.

(If you wish to study extra about the right way to write efficient call-to-action copy to your cowl picture description, obtain our free e book on creating compelling CTAs.)

10. Pin a associated publish proper beneath your Fb cowl picture.

Pinning a publish permits you to spotlight a typical Fb publish on the prime of your Timeline. It is signified by a PINNED POST title on the highest proper of the publish, like on Behance’s Web page beneath:

How does this relate to optimizing your Fb cowl picture? Properly, should you’re spending time aligning your Fb Web page CTA, your cowl picture design, and your cowl picture description copy, you must also be certain to publish about the identical factor on to your Web page and pin that publish to the highest of your Timeline.

That means, your guests have one very clear call-to-action once they land in your Web page (albeit in a number of completely different places) — which is able to give them extra alternatives to transform.

Easy methods to pin a Fb publish: Publish the publish to Fb, then click on the three dots on the highest proper nook of the publish and select Pin to Prime of Web page.

Fb Cowl Picture Sizes that Work for Your Enterprise

Choosing the proper cowl dimension to your Fb Web page could appear easy, however it could actually have a big impact on customers and prospects visiting your Web page. An ill-fitting cowl picture or video can look unprofessional and provides the mistaken impression in regards to the high quality of your services or products.

With the information on this article, you’ve got the knowledge you must create a Fb cowl picture that embodies your model and engages customers on the platform.

Editor’s be aware: This publish was initially printed in July 2020 and has been up to date for comprehensiveness.