All the things you could ship the right Blissful New 12 months e mail

By Pam Neely December 30, 2022

A Blissful New 12 months e mail marketing campaign is the right alternative to attach together with your viewers, provide the correct product on the proper time, or share how grateful you might be for his or her help.

New 12 months’s e mail campaigns deserve as a lot fanfare as some other vacation e mail campaigns. And but, a lot time and power goes into planning and executing Black Friday, Cyber Monday, and Christmas e mail promotions that poor New 12 months’s usually will get forgotten.

Don’t let that occur this yr. New 12 months’s is a superb alternative to attach together with your subscribers and kick 2023 gross sales off with a bang.  

You don’t have to begin from scratch to do it, both. That can assist you save time, AWeber has made a number of New 12 months’s-themed e mail templates. They’re mobile-friendly, simple to edit, they usually’re animated.

We’ve additionally discovered 10 concepts for New 12 months’s emails that may spark your creativeness. Use these concepts that can assist you write copy or to spur you to drag collectively a New 12 months’s advertising marketing campaign. 

4 Blissful New 12 months e mail templates 

To entry the templates listed right here, log in to your AWeber account — or get a free AWeber account — then go to “Messages” > “Create a Message.”

Blissful New 12 months e mail template #1: Animated Blissful New 12 months’s

The confetti animation right here is straightforward, however it has simply sufficient glitz to draw consideration. This template has two completely different design choices to pick out from, with completely different font remedies and icon choices. Select whichever model works to your model. 

Blissful New 12 months e mail template #2: Blissful New 12 months’s Fireworks

This New 12 months’s fireworks e mail template enhances a clear structure with eye-catching graphics that may get your readers’ consideration.

If you wish to skip the animations, that’s okay, too. This third fireworks template makes use of a static picture as a substitute of the animation above.

Blissful New 12 months e mail template #4: Rooftop Merry Christmas & Blissful New 12 months

It’s not too late to ship a vacation message to your viewers. This “Wishing You a Merry Christmas and Blissful New 12 months” e mail template sequence is festive sufficient to work for each holidays. There are two shade variations to select from. 

All of those e mail templates can be found in any AWeber account. Click on right here to make use of the template you want and begin writing your New 12 months’s e mail. 

10 concepts for New 12 months’s emails 

Now that you just’ve acquired a template for a nice-looking New 12 months’s e mail, what must you say in that e mail?

We’ve acquired you lined right here, too. Each one among these ten concepts for New 12 months’s emails have labored for among the greatest newsletters and e mail entrepreneurs round. All it’s a must to do is to select the strategy that works greatest for you. 

1. Ship a survey e mail to search out out what your subscribers take into consideration this yr or final yr

Surveys provide you with info you possibly can’t get anyplace else. In addition they provide you with insights about your viewers that may make it easier to make dramatic enhancements to your corporation. 

Surveys don’t should be exhausting, or take a very long time to do. Even one or two questions may be sufficient. Use the survey responses for a brand new weblog put up, to your subsequent e-newsletter, or for a couple of social media posts. 

Right here’s how Advertising Brew used some survey info in one among their New 12 months’s emails:

2. Interview somebody about their objectives for the upcoming yr, or about how they did with their objectives for the earlier yr

Morning Brew did this for a piece of one among their New 12 months’s emails from final yr. The result’s a intelligent mix of an worker profile and one particular person’s expertise with objective setting.

3. Provide a product or a product bundle that’s designed for what your viewers wants proper on the New 12 months

All people loves a deal. So for those who’ve acquired a few merchandise that could possibly be grouped collectively, wrap them up as a reduced bundle. 

4. Placed on a New 12 months’s Eve sale

Aka a “get what you actually wished” after Christmas sale. 

These will be particularly efficient for those who’re a enterprise coach or for those who provide enterprise providers. Many solopreneurs or firms set their enterprise yr to shut, appropriately sufficient, on December thirty first. So they could have funds they should spend, they usually may as properly spend it with you. 

5. Assist subscribers ring within the New 12 months proper

Crate and Barrel’s ecommerce e mail right here is an apparent approach to assist individuals have fun their vacation. However you don’t have to be promoting bodily items to assist individuals have fun.

Perhaps you’ve acquired a e-newsletter for introverts, and you could possibly put collectively a couple of concepts for the right introvert New 12 months’s.

Otherwise you’re a relationship counselor, and possibly you’ve got a couple of recommendations for a romantic New 12 months’s. 

Or you’ve got a baking or cooking weblog, and also you’ve acquired some concepts for a couple of fast and straightforward recipes for one thing scrumptious for New 12 months’s Eve. 

Any a kind of concepts may make for an ideal New 12 months’s Eve e mail. Or an ideal New 12 months’s Day e mail, too. 

6. Write up your predictions or greatest recommendation for the upcoming yr

In any business or area of interest, there are normally a couple of new tendencies which have already developed sufficient that they’re clearly going to matter for the following yr or so. This implies you don’t should make any loopy predictions — you simply must make a couple of educated guesses about what’s prone to occur.

Or take the choice strategy: In the event you wrote about your predictions or recommendation for final yr, verify again and see how proper you had been.

7. Write up a “State of [Your Speciality]” for the upcoming yr

This may be a good way to supply a high-ticket course, teaching, or your signature product. Right here’s how blogger Ruth Soukup has framed her “State of Running a blog in 2022” webinar as a approach to promote her running a blog course. 

8. Provide a couple of concepts for the right way to shut the yr out sturdy

Lots of people take the week between Christmas and New 12 months’s off. So for those who write about something that may be associated to organizing or decluttering, now’s your time to shine. Your readers may have extra time to comply with your recommendation than ordinary.

Even Smashing Journal, which is about digital design, considered a approach to write about decluttering: decluttering digital recordsdata. 

9. The anti-New 12 months’s decision e mail

‘Tis the season for self-improvement kicks. However not for everybody. 

In the event you lean even a bit controversial — even a bit towards the established order — your subscribers may reply very well to the anti-resolution e mail. 

Right here’s how cash guru Denise Duffield-Thomas opens her anti-resolution e mail. 

Chances are you’ll not need to write an e mail this lengthy, and also you don’t should. You may additionally report a video and discuss why you’re cool on the entire New 12 months’s Decision factor. 

10. Ship a “yr in assessment” e mail

These are extraordinarily in style among the many startup crowd, however they are often good for anybody. 12 months in critiques are glorious for being actual together with your readers, highlighting what labored and what didn’t, and taking uncooked expertise and distilling into insights and ideas to stay by going ahead.

Additional credit score: Ask your readers to share their yr in critiques. You’ll get unbelievable insights into what they need, what they’re scuffling with, and what’s working greatest for them. #brilliantaudienceresearch

Get your Blissful New 12 months e mail prepared right this moment

New 12 months’s emails will be filled with glitz and confetti or only a easy, real seasonal greeting. All that issues is that they’re genuine to you and join together with your viewers. So take what you’ve realized right here, log into your AWeber account, and get began.

We’d love to listen to what kind of New 12 months’s e mail you’ve determined to ship, too. Inform us about it within the feedback.