E-mail advertising and marketing is the lifeblood of a profitable SaaS enterprise.
Why?
Since you, the marketer or proprietor behind stated SaaS enterprise, are the proprietor and operator of your e-mail checklist — that’s not the case with most different platforms, resembling Fb, Instagram, or Tik Tok, the place algorithmic gatekeepers can restrict your attain on a whim.
You may contact your e-mail checklist while you need, the way you need, with no matter give you need. They characterize visitors you can drive wherever you want.
However how do you market to them successfully?
Right here’s our full information to rising, managing, and advertising and marketing your e-mail checklist as a SaaS enterprise.
What’s a SaaS E-mail Advertising and marketing Technique?
A SaaS e-mail advertising and marketing technique is an organized plan for successfully rising, managing, and advertising and marketing your SaaS enterprise’s e-mail checklist. It ought to embody techniques like:
- Rising your checklist by way of content material upgrades, gated content material presents, lead magnets, and many others.
- Automating a part of the onboarding course of with automated emails
- Segmenting your checklist into teams to ship focused messages
- Crafting compelling topic strains and writing participating content material
- Testing totally different methods and optimizing campaigns for higher outcomes
- Analyzing e-mail efficiency utilizing knowledge from platforms like ClickFunnels
- Integrating with different advertising and marketing channels, resembling social media, for max attain
These are just some of the techniques you’ll be able to make use of in your SaaS e-mail advertising and marketing technique (and we’ll dive into lots of these in additional element quickly). When applied accurately, these techniques might help you construct an engaged and dependable viewers that may drive progress to your SaaS enterprise.
Why is E-mail Advertising and marketing Necessary for SaaS Companies?
As I discussed earlier, an e-mail checklist represents an viewers that you simply personal and may market to instantly (with out gatekeepers). This makes e-mail advertising and marketing one of the vital highly effective instruments in your SaaS enterprise’s arsenal.
In actual fact, Russell Brunson and plenty of different SaaS entrepreneurs declare you can count on to make your online business about $1 monthly per subscriber.
The larger your checklist, the extra money you make.
Not solely are you able to ship presents and content material to your e-mail checklist everytime you need, however it’s also possible to monitor their engagement with it to see what works (and what doesn’t).
E-mail is an effective way to remain top-of-mind together with your prospects and preserve them engaged. Plus, it’s a serious driver of conversions (particularly for SaaS companies).
E-mail advertising and marketing is among the handiest methods to develop your SaaS enterprise; if you wish to see actual outcomes together with your campaigns, then investing in an e-mail advertising and marketing technique is essential.
Confirmed Methods to Develop Your SaaS E-mail Advertising and marketing Listing
Earlier than we discuss advertising and marketing to your checklist, we’re going to share some confirmed methods you should use to construct (in the event you’re simply beginning out) or develop (in the event you’ve already obtained an inventory) your e-mail checklist.
Content material Upgrades
Content material upgrades are one of the vital efficient methods to develop your SaaS e-mail checklist. They’re like lead magnets, however higher — as an alternative of providing a generic freebie, you supply one thing specialised associated to a weblog submit or net web page that somebody is already studying.
Lead Magnets
Lead magnets are freebies that you simply supply in alternate for an e-mail tackle. These may be something from a free book to a video course or webinar.
Referral Packages
Referral packages work by incentivizing current prospects to refer new prospects (and acquire their contact data) in alternate for rewards like reductions or bonus content material.
Social Media Campaigns
Social media campaigns are an effective way to succeed in new audiences and acquire their contact data. Platforms like Fb, Instagram, and Twitter can help you create posts that hyperlink again to touchdown pages the place individuals can enter their e-mail addresses. You may run advertisements or construct a following organically that funnels to your e-mail checklist.
Giveaways
Giveaways are one other nice method to develop your e-mail checklist. All you could do is supply a prize (often one thing associated to your online business) and ask individuals to enter their contact data as a way to be eligible for the drawing.
Influencers
Influencers are social media customers with giant followings who might help you attain extra individuals. You may both pay them to advertise your online business/giveaway or supply them a fee for every sale they refer.
Webinars
Webinars are an effective way to attach together with your viewers and construct relationships. Throughout the webinar, you’ll be able to interact individuals and acquire their contact data.
These are just some of the techniques you should use to develop your SaaS e-mail checklist. Implementing a number of of those methods will provide you with an engaged viewers of individuals you can market to instantly.
If you wish to study extra about rising your e-mail checklist, take a look at our full information over right here.
9 Methods For Profitable SaaS E-mail Advertising and marketing Campaigns
Now let’s dive into among the greatest methods you’ll be able to market your e-mail checklist as a SaaS enterprise.
1. Create a Cleaning soap Opera Sequence
What do you ship somebody after they first join your e-mail checklist?
Clearly, you could welcome them and ship what was promised (lead magnet, masterclass, and many others.)… however then you could take them on a journey.
Particularly, a journey to study your model, your software program, and the issues you’re in a position to resolve for them.
How do you try this?
By utilizing a cleaning soap opera sequence.
This can be a sequence of 5-7 every day emails that comply with the standard storytelling arc. Every e-mail ought to construct on the one earlier than it and ship compelling content material and free items that preserve individuals engaged.
What story are you telling?
You’re telling the story of your superb consumer — it is likely to be your individual story or a consumer’s story — both approach, the brand new subscriber ought to be capable of relate and begin to see how your software program can resolve their issues.
You end the e-mail sequence with urgency or shortage to encourage them to sign-up now somewhat than later.
This course of is extraordinarily efficient for changing a portion of recent subscribers into prospects inside the first week.
Try the video beneath to see how this works in additional element…
2. E-mail Typically
One other necessary think about profitable SaaS e-mail advertising and marketing campaigns is frequency.
Give it some thought…
In terms of e-mail advertising and marketing, you wish to ship emails usually sufficient that individuals don’t overlook who you’re.
Now we’re going to say one thing controversial right here…
And this comes after years of e-mail advertising and marketing ourselves…
However there’s actually no such factor as too many emails on the subject of e-mail advertising and marketing to your SaaS enterprise.
In actual fact, right here at ClickFunnels, we’ve all the time discovered that the extra we e-mail… the extra money we make.
You’re in all probability pondering, However received’t numerous individuals get aggravated and unsubscribe?
Sure, however that’s an excellent factor.
Why? As a result of it lets you focus your consideration on the individuals who truly wish to hear from you and wish what you’re providing.
Plus, it’s higher to your backside line in the long term.
If somebody isn’t occupied with what you need to say and goes to unsubscribe anyway, why would you wish to waste your power advertising and marketing to them?
It’s higher to only allow them to go and ship extra emails to the people who find themselves truly engaged.
At ClickFunnels, we e-mail our viewers each single day and have seen nice outcomes from it (typically a number of occasions per day).
If you wish to learn to rapidly and simply write emails, take a look at the video beneath.
3. Use Versatile E-mail Advertising and marketing Software program
E-mail advertising and marketing is necessary, however in the event you don’t use highly effective and versatile software program from the get-go, issues can rapidly find yourself getting cluttered.
You might need to combine, as an illustration, touchdown web page builders with e-mail autoresponders, and different software program resembling webinar and podcasting choices.
Additionally, you would possibly want to make use of totally different software program for various segments of your checklist, resembling patrons vs. non-buyers.
Utilizing the best e-mail advertising and marketing software program could make all of the distinction in how nicely your campaigns carry out and the way simple they’re to arrange.
So…
Meet ClickFunnels!
ClickFunnels e-mail advertising and marketing software program is simply as versatile and complicated as different e-mail service suppliers, nevertheless it ALSO provides you the flexibility to construct web sites, touchdown pages, and gross sales funnels. You may even create and promote on-line programs, construct an eCommerce vein of your web site, or craft a membership web site and funnel.
That’s not all.
ClickFunnels doubles as an affiliate supervisor, CRM, undertaking supervisor, and knowledge analyzer. After we created ClickFunnels 2.0, we set the objective of giving companies every thing they should handle, develop, and maintain their on-line presence.
You may strive us out totally free by clicking right here!
4. Automate Consumer Onboarding
For SaaS companies, the secret is buyer retention.
To remain afloat — and to extend MRR — you don’t simply have to get new prospects, you could preserve paying prospects onboard for weeks, months, and years to come back.
That’s why onboarding is so necessary.
Nonetheless, onboarding may be time-consuming and dear. That’s why automation is vital.
Whether or not it’s by way of an autoresponder sequence or a rigorously curated e-mail sequence, automating your consumer onboarding course of will prevent hours of guide labor each single month. Plus, it’ll additionally make sure that new prospects get the assistance that they want and don’t drop off the wagon earlier than they even get an opportunity to make your software program work for them (particularly in the event you supply a free trial).
Throughout the onboarding sequence, you’ll wish to embody emails with useful data, resembling:
- Recommendations on how you can get probably the most out of your software program
- Product tutorials and demos
- Assist sources
- FAQs and troubleshooting recommendation
By automating your onboarding course of, you’ll give your online business a greater probability of retaining new prospects for longer and making certain that they stick round for the lengthy haul.
As an added bonus, it’ll additionally unlock your time so you’ll be able to deal with different necessary duties.
5. Leverage Deserted Cart Emails
Though it’s a technique that’s largely well-liked with eCommerce manufacturers, deserted cart emails can be used to nice impact with SaaS companies.
Deserted cart emails are a sort of automated e-mail sequence that’s despatched when somebody has added an merchandise to their purchasing cart however then left the web site with out making a purchase order.
When somebody abandons their cart earlier than they’ve made a purchase order, it’s an awesome alternative so that you can win them again.
You may ship an e-mail letting them know that in the event that they don’t full their buy now, they’ll miss out on an unique supply or low cost. You can additionally strive providing them an prolonged free trial, a money-back assure, or a lower-tier plan.
No matter which tactic you resolve to make use of, deserted cart emails may be an effective way to transform leads into prospects and enhance your income.
So don’t overlook to leverage this highly effective automated e-mail sequence in your SaaS e-mail advertising and marketing campaigns!
6. Focus On Constructing The Relationship
A pessimist would possibly outline advertising and marketing as manipulation.
However nice entrepreneurs perceive that the connection all the time comes earlier than the sale.
That’s why it’s so necessary to deal with constructing relationships together with your subscribers, not simply pushing them towards a sale.
When crafting your emails, as an alternative of launching straight right into a gross sales pitch, take into consideration how one can present worth and begin forming an ongoing relationship with every buyer. You need them to open your emails just because they’re from you… they usually get pleasure from/discover worth in studying them.
Among the best methods to do that is to offer useful recommendation, supply academic content material, and curate attention-grabbing sources. You can even create buyer success tales or spotlight a optimistic expertise that somebody has had together with your product.
By doing all of this stuff, you’re exhibiting your prospects that you simply care about them as individuals — not simply their wallets. That’s how relationships are shaped, and that’s the kind of relationship you need your prospects to have with your online business.
7. Nurture Your Associates
For a lot of SaaS companies (together with ours!), affiliating advertising and marketing is among the principal methods they unfold the phrase and get new prospects.
And you’ll double down in your e-mail advertising and marketing efforts to associates to nurture these relationships, giving them the belongings and motivation they should promote your software program successfully.
Create automated e-mail sequences that thank them for signing up, present useful details about how you can use the associates program, ship promotional belongings they will use of their campaigns, and allow them to know every time you could have particular presents or reductions accessible.
By nurturing your associates by way of e-mail advertising and marketing, you’re exhibiting that you simply actually worth their assist and loyalty, which is an effective way to spice up your gross sales and enhance buyer retention.
8. Permit Subscribers to Phase Themselves
Though you should use automation to section your e-mail checklist, it’s additionally useful to provide subscribers the chance to decide on what sort of content material they obtain.
For instance, if somebody is occupied with sure subjects or product updates, allow them to join a particular e-mail checklist. This may make sure that they solely obtain emails which are related and attention-grabbing to them, and it’ll stop them from unsubscribing resulting from overwhelming inbox muddle.
You can even give subscribers the flexibility to replace their e-mail preferences proper within the emails you ship them. This makes it simple for individuals to remain up-to-date together with your content material, whereas nonetheless making certain that they solely obtain emails which are related to them.
By giving subscribers the flexibility to section themselves, you’re constructing a extra engaged checklist that will probably be more likely to open and click on by way of in your emails — resulting in larger conversions and elevated income.
9. Ship to Non-Openers
If you ship your SaaS e-mail advertising and marketing campaigns, solely a portion of individuals will open your emails — that’s regular.
However what about all of the individuals who didn’t open?
Is there a method to try to reengage them?
Sure! By sending to non-openers, you’ll be able to attain out to these subscribers who haven’t been participating together with your emails and provides them yet another probability to open it.
You are able to do this by creating a brand new automated e-mail sequence that goes out a couple of days after the unique one. The content material of those emails may be the identical as the unique (it doesn’t matter since these individuals didn’t open them), however the topic strains ought to be totally different.
By sending to non-openers, you’ll be able to reengage these subscribers who could have missed your message the primary time round — serving to you enhance conversions and increase income from e-mail advertising and marketing.
Last Ideas
SaaS e-mail advertising and marketing is crucial for any software program enterprise that wishes to extend the lifetime worth of its prospects.
By leveraging totally different techniques resembling deserted cart emails, nurturing relationships with prospects and associates, and offering subscribers with the choice to section themselves, you’ll be able to make sure that your SaaS e-mail advertising and marketing campaigns are profitable.
In the end, the important thing to success is knowing your prospects and offering them with helpful, attention-grabbing content material — not simply pushing gross sales pitches. With that strategy in thoughts, you’ll be nicely in your method to reaching larger conversions and better income.
