This month’s accomplice highlight shines on a longtime TUNE buyer and media accomplice, Aanicca Ventures. Based mostly in Toronto, Aanicca is the guardian firm to AdCommunal, and has a few years of on-line advertising and marketing expertise working intently with numerous advertisers, CPA networks, and publishers. Let’s hear what they need to share with us under.
Q: Are you able to give us a high-level overview of Aanicca Ventures?
A: As a community with an outside-the-box “company” mentality, Aanicca Ventures works with our shoppers to create customized and distinctive acquisition methods for every marketing campaign they run, utilizing our revolutionary advert options!
Q: What are the highest methods you promote manufacturers?
A: Beneath the Aanicca umbrella there are a number of completely different items that make up our provide community. These embrace AdsFluence (influencer advertising and marketing), Life in Stride (content material creation), One World to Give (unique properties), and AdCommunal, which is our primary advert community part.
Q: What’s the whole attain of your viewers?
A: Creating distinctive methods for every marketing campaign permits the Aanicca staff to pick attain primarily based on our shoppers’ marketing campaign objectives and KPIs. The staff has entry to channels with billions of every day energetic customers; nonetheless, we are inclined to phase marketing campaign spends primarily based on the consumer’s must optimize for achievement.
Q: Which verticals carry out the most effective with Aanicca Ventures?
A: Aanicca companions with a few of the largest DTC manufacturers in North America; nonetheless, we’ve got discovered essentially the most success in partnering with manufacturers which might be centered on cell acquisition, rewarded acquisition, and shoppers that wish to goal a Gen pop viewers.
Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?
A: Working with Aanicca means gaining access to high-volume acquisition effort with a give attention to driving down-funnel engagement. One in every of our prime shoppers within the monetary companies business was capable of attain over 1,000,000 customers simply final month, and purchase hundreds of recent, registered customers to their app whereas solely paying on a efficiency foundation.
Q: What’s one thing distinctive about Aanicca Ventures?
A: Though Aanicca presents a number of completely different choices much like what manufacturers would usually pay an company a retainer for, Aanicca solely costs on a efficiency foundation and subsequently, provides our distinctive marketing campaign methods at no further cost, aside from the agreed-upon mounted CPA worth.
Q: Any tendencies or insights to share with manufacturers?
A: As competitors to amass new customers continues to warmth up, it’s extra essential than ever to make sure all manufacturers have a strong mixture of acquisition channels. Whereas manufacturers could also be seeing a number of success on conventional UA channels, including an unconventional accomplice like Aanicca to their advertising and marketing combine will assist attain new audiences. Manufacturers can make the most of revolutionary acquisition channels their opponents might not have entry to, in an economical, well-packaged answer.
If you happen to’re a TUNE buyer and want to work with Aanicca Ventures, merely request an introduction through Join in your TUNE platform. Questions? E-mail us at [email protected].
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Creator
Tie Davidson is a 16-year veteran within the Affiliate Advertising area, and is the brand new Partnerships Supervisor for TUNE, Inc. Earlier than becoming a member of TUNE, Tie labored for a number of well known affiliate networks and cell platforms the place he specialised in constructing scalable long-term partnerships . Tie at the moment resides in Brooklyn, NY and spends his spare time as a neighborhood meals influencer and blogger.
