Wednesday, July 13, 2022
HomeBrandingCOVID-19 Ideas From Our CEO

COVID-19 Ideas From Our CEO


I awoke this morning questioning what at the moment would deliver. It looks like day-after-day and each second in 2020 has introduced adversity to cope with. A loss to deal with. One other impediment to beat. If it’s true what they are saying about “when it rains, it pours”, then 2020’s forecast has felt like an unrelenting monsoon. 

A month in the past, earlier than all of this, I stated goodbye to my stepmother, who misplaced her lengthy battle with an infection after months within the hospital. A pair weeks later, a devastating twister hit East Nashville and the encircling group – demolishing companies, crushing individuals’s goals, and taking lives – all whereas, fortunately, leaving our workplace and residential unscathed.

No more than every week and half after that, COVID-19 hit with full pressure, and we’ve been caught at dwelling ever since, all whereas seeing the loss of life toll and devastation proceed to mount round us. My wedding ceremony is on maintain. I haven’t seen my daughter or my household for weeks – and it’s trying like these weeks will flip into months. All that aspect, my issues pale compared to the actual issues so many are confronted with on this second. Life, my buddies, is difficult.

The opposite day my fiance regarded over and noticed tears in my eyes. She requested “what’s improper?” – I couldn’t even articulate how I felt. Grateful to not be alone? Scared? Unhappy? Hopeful? All the above. Odds are, you’ve caught yourselves in moments of overwhelming emotion like this recently. You don’t know the way you’re feeling, however you’re feeling every part unexpectedly.  

These are attempting, unusual, uncomfortable occasions. However by means of every part, I do know that alternatives exist the place we discover obstacles and sensible concepts are sometimes born from adversity and hardship. I’ve my well being. I’ve an organization that fortuitously can stand up to and survive this anomalistic second in time. We’re going to be okay. 

This time of social distancing and isolation offers option to room and area to assume, be inventive, and plan forward. Except these are actually the top occasions, issues will flip round and it’s essential for all of us to not solely take into consideration surviving at the moment, however thriving when the mud settles. To maneuver away from “panic” mode and right into a state of preparation together with your eyes towards the horizon. 

Don’t Maintain Your Head Within the Sand. 

We now know this gained’t be going away in a pair days or a pair weeks. That is our new regular for the foreseeable future – and –  this example is educating firms concerning the logistics of working remotely and going digital with product and repair choices in a method that can perpetually change the best way many, many manufacturers do enterprise even after we return to “regular”. Be sensible. Keep dwelling. Keep wholesome. Now, reset and lookup. You’re going to be okay, however you may’t sit again and look forward to issues to cross. Now, greater than ever, calls for that you just stay diligent and targeted towards sustaining and constructing momentum. Whereas simpler stated than completed, strive to take a look at this as a chance, not an impediment.  

Don’t Be Afraid to Adapt.

For those who’re something like me, you’ve got at all times prided your self on a specific course of and/or a sure method of doing issues. I respect the dedication to who you’re and the way you’re employed. However, distinctive circumstances demand distinctive responses.

Don’t be afraid to adapt your perspective, shift processes, supply on-line ordering, and refocus on how your corporation can preserve money circulation and construct momentum for the long run. Who is aware of? You could discover a new, worthwhile income stream as you adapt and shift your corporation which you can take with you lengthy into the long run.

We’ve began conducting our intensive Perceive Your Model kickoff workshops by means of Google Hangouts – a step in our course of that we’ve got at all times prided ourselves on being an in-person session for rapport constructing and much-needed face-time at the beginning of every mission we tackle. It’s been a problem, however with our first one within the books, we have been pleasantly shocked at how comfy everybody felt and the way a lot enjoyable we had. Now, greater than ever, our staff understands the necessity to adapt and evolve, placing our “Sure, and…” philosophy to work in an effort to construct up, not break down, new concepts. 

Don’t Panic.

The worst factor you are able to do is panic proper now. Bear in mind what bought you right here. Relaxation straightforward in that, whereas we don’t know the way lengthy issues can be this manner, it’s non permanent and there’s a return to normalcy on the finish of the tunnel. Understandably, we’re all refocusing and shifting to outlive and maintain one thing none of us have actually confronted earlier than.

Nobody has all of the solutions, and “figuring this out” appears to be like very totally different for every of us — however don’t panic. Take issues in stride. Be open to vary and new concepts. Be versatile with what you’ll have to do to maintain and survive within the close to time period so you may dash out of the gate when issues return to regular. 

Breathe. Simply Breathe.

EVERYONE is in panic mode proper now. You aren’t alone. Whilst I write this, I’m eager about my very own enterprise and the way we’re adapting and evolving to the quickly and ever-changing local weather. I’m money circulation for the month and quarter forward. I’m reaching out to previous purchasers to see how they’re dealing with issues at the moment and planning for tomorrow.

Out of this panic will come potential and risk. Maintain a optimistic angle and ensure your model exudes that positivity, resourcefulness, and help all of us want proper now. While you’re feeling scared or anxious, meditate, take a break, watch a rerun of King of Queens — or try one other Tiger King meme. 

Returning to business-as-usual could appear to be a far-fetched precedence with the present State-of-Emergency lockdown, however the present should go on. Now we have to maintain shifting ahead. 

We’re in This Collectively.

Discover (some) consolation in realizing you’re not alone. Take into consideration how a lot you’ve got seen our group come collectively by means of adversity. Typically it’s the worst of occasions that brings out one of the best in us. 

As a small enterprise proprietor, as a father, as a accomplice, as a confused man simply making an attempt to determine all of it out – I’m proper there with you. I’m fucking scared. However I’m additionally hopeful. I’m decided. I’m targeted. I do know we’ll proceed coming collectively and can come out of this stronger than ever. Concentrate on gratitude. Enable your self to be current (and typically silent simply to really feel your feelings). Concentrate on positivity, as laborious as which may be. 

Please ship your ideas to our healthcare professionals who’re on the entrance traces. Please keep dwelling and take this pandemic significantly. And please know that there’s a brilliant future forward. Deal with yourselves. Deal with one another. I’m proper right here – we’re proper right here –  if you happen to want a serving to hand alongside the best way. 

Cheers,
– Matt


On behalf of everybody at Proof, we’re eager about you all and need you good well being and security as all of us navigate by means of the COVID-19 storm. If we might be useful together with your model or enterprise, don’t hesitate to attain out and get in contact. 

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