By Rachel Degginger, Advertising and marketing Advisor at Heinz Advertising and marketing
Simply as social media is turning into extra distinguished in our day-to-day life, it too is increasingly more an integral a part of an built-in advertising and marketing plan.
It looks like a brand new development emerges daily.
How are you purported to wade your approach by with SO many options obtainable? Properly, to start out, listed here are 3 tendencies I’m excited to start out utilizing extra often.
1. Instagram QR codes
One among Instagram’s more moderen options makes it a lot simpler to search out an account– utilizing QR codes. Utilizing this in extra advertising and marketing supplies to attach along with your social media creates a streamlined integration to your viewers. Together with that, using this QR code at occasions with some kind of promotional work is an incredible occasion technique and a good way to drive social media engagement.
2. The rise of the Reel
Historically the combo of audio and visible content material in a shortened format, reels are right here to remain. As social media platforms work to compete with TikTok, reels are being extra often used throughout platforms. Brief type video content material was already on the rise, however these platforms will proceed pushing it increasingly more. It additionally creates simply digestible, straightforward to observe content material to your followers to get pleasure from.
3. TikTok as a advertising and marketing channel
In September 2021, TikTok surpassed the 1 billion person mark, which made it the 7th hottest social media community on the planet. Between 2018 and 2020, the worldwide person base grew by 1,157%. As talked about above, quick type video is right here to remain, and TikTok is dominating the market. TikTok has begun to introduce enterprise options comparable to enterprise profiles, adverts, and a creator market for merchandise. I anticipate these choices to develop because the variety of companies develop.
As social media continues to develop, so do the choices of options and tendencies you may make the most of in your built-in advertising and marketing technique. By having the ability to pivot and adapt to this ever-changing age of social media, you may keep forward of the tendencies, and create a profitable and engagement social media technique.
