Over the previous few years, the Edtech trade has seen sharp development. Forbes expects the worldwide Edtech market to develop yearly by about 16.5%. And this spike will be attributed to the foremost rise within the utilization of good units.
Talking of good expertise, the huge transformation conventional schooling techniques have witnessed is plain. Training and education are not one-way communications.
As shoppers have moved on-line from typical mediums, they anticipate frictionless engagement. However resulting from rising noise, channels like social media, emails, bodily conferences, and bulletin board notices are sometimes inefficient.
The answer? With 2 billion and counting lively customers, one messaging platform that outshines each communication channel is WhatsApp.
This text covers ten causes to combine WhatsApp for Edtech and unlock increased engagement.
Explanation why we predict WhatsApp must be part of your advertising and marketing technique for Edtech
In case you’re questioning why a standard messaging device like WhatsApp must be included in your instructional establishment or firm’s advertising and marketing answer, listed below are ten causes that’ll offer you readability:
1. Huge demographic of customers
WhatsApp is a default messaging app in most international locations, with over 100 billion messages exchanged day by day. And its lively person base grows month-to-month and is presently at 2.24 billion — nearly 30% of the world’s inhabitants.
So there’s a excessive likelihood, based mostly on what your Edtech firm sells and who you goal, they’re most probably already actively utilizing WhatsApp. This huge demographic of customers must be a cause sufficient to start out utilizing WhatsApp to speak and have interaction your viewers.
2. WhatsApp presents seamless real-time communication between two events
Communication by means of cellphone calls or emails in schooling is tedious. It frustrates college students and oldsters because it leaves them with unanswered queries. Additionally, dad and mom and college students are required to speak with lecturers and organizations inside commonplace working hours — sometimes 8 am to 4 pm.
That’s when WhatsApp steps in.
Dad and mom and college students might have questions on programs, charges, exams, occasions, and so on. And WhatsApp takes real-time communication between two events to the following degree. It’s a seamless messaging medium to get in contact with lecturers or administration and get queries answered then and there.
WhatsApp messaging additionally saves lecturers and admins hours of effort and time in any other case spent calling every dad or mum or scholar to convey time-sensitive info.
3. WhatsApp is a perfect device for low-connectivity areas
WhatsApp makes use of minimal information and doesn’t want excessive web velocity to perform.
Due to this fact, it may be used for on-line instructing and speaking easily with people in bad-coverage, distant areas the place digital assets to help on-line studying are scarce.
4. WhatsApp has a user-friendly interface and is simple to make use of
Not all educators are tech-savvy. They could lack the experience to make use of complicated collaboration and video conferencing instruments like Zoom or Google Meet. Additionally, restricted community connectivity and machine functionalities might hamper communication.
Alternatively, WhatsApp is a fairly easy device with easy navigation that wants zero technical experience. All educators want is a fundamental smartphone. Additionally, the app’s shut resemblance to straightforward SMS messaging and straightforward one-click video conferencing makes it simpler for non-tech-savvy lecturers to adapt rapidly.
Utilizing WhatsApp’s user-friendly and acquainted interface, educators can run courses and educate on-line with none fuss.
5. WhatsApp is extra dynamic and facilitates proactive interactions
Typical classroom studying is one-way and monotonous. However WhatsApp is extra dynamic and encourages proactive interactions between college students and educators.
College students can hear in, watch, study, and talk proactively with lecturers, regardless of their areas. WhatsApp additionally makes it simpler for college students to submit assignments, obtain scores, or participate in WhatsApp group discussions, to call just a few.
You may as well nudge scholar interactions by sending focused advertising and marketing notifications on WhatsApp, as an example, requesting their opinion on a selected course, following up on submissions publish due dates, sending webinar enrollment requests, and so on.
6. To equip college students and improve their studying expertise
A optimistic research environment outcomes from lecturers equipping college students with up-to-date info and enhancing their studying expertise.
Incorporating WhatsApp into the educational course of could make the scholar’s expertise extra interactive and interesting. An awesome place to begin is to offer college students with course-related video clips, audio, PPTs, notes, and different instructional assets utilizing WhatsApp.
Doing so ensures the scholars’ studying by no means stops outdoors the classroom with out them feeling overwhelmed with the e-learning course of.
7. To facilitate teamwork and collaboration between college students
WhatsApp for schooling will be leveraged as a device for collaboration and teamwork, too. Academics or organizers can create a WhatsApp group with a click on and add as much as 1024 college students per the present restrict.
Such scholar collaborations give rise to a community-like really feel the place college students reply one another’s queries and allow them to study collectively as a crew. This can be a win-win scenario for lecturers, too, as college students assist one another outdoors lecturers’ working hours, thereby decreasing their workload.
8. The power to ship scholar or dad or mum reminders
Sending well timed reminders is the easiest way to ask re-engagement. WhatsApp allows you to automate, schedule, and ship pleasant reminders to college students and oldsters to keep away from last-minute hassles.
Typical examples embody sending advertising and marketing notifications, akin to cost reminders, webinar reminders, project submission reminders simply earlier than a deadline, exams, and lots of extra. Reminding your viewers by means of WhatsApp in a pleasant method encourages re-engagement and retention charges throughout courses and programs.
Tip: Personalize reminders by addressing the scholar or dad or mum by their title to extend engagement and open charge additional.
9. Simpler to gather suggestions
Suggestions is crucial to enhance studying experiences and perceive the scholars’ views.
Accumulating suggestions publish course completion, as an example, allows you to establish any roadblocks which will have hampered the scholar’s expertise. It provides you a chance to enhance the course construction and get extra lively engagement.
Essentially the most generally used suggestions methodology – Google survey varieties are prolonged and time-consuming. WhatsApp is a good different to them, the place you possibly can simply acquire suggestions at scale utilizing chatbots. This fashion, your college students wouldn’t have to go away their WhatsApp to report their responses and might submit them wherever, anytime.
10. Scholar help and FAQs will be simplified
Efficient communication can scale back the churn charge and, in your case, the variety of scholar drop-offs.
Providing 24/7 scholar help is one method to keep wholesome communication along with your viewers. College students and oldsters have quite a few queries about exams, course construction, funds, outcomes, and so on. So how will you resolve any variety of queries, regardless of the time, with out preserving them guessing?
WhatsApp helps you arrange and run scholar help and FAQ chatbots that cope with person queries across the clock. You may as well arrange a system the place difficult considerations are routed to a human help agent for added assist.
The largest advantage of organising a WhatsApp chatbot for Edtech is constructing scholar trustworthiness in your organization or establishment, resulting in increased conversions, akin to enrollments, course inquiries, program completions, and so on.
Professional tip: You possibly can even experiment with including AI and ChatGPT on WhatsApp to deal with queries from college students and oldsters.
WhatsApp Enterprise API allows you to combine conversational AI like ChatGPT into your chatbots. This fashion, college students or dad and mom don’t need to flick through Google and as a substitute can get their normal queries answered on WhatsApp immediately.
Conclusion
WhatsApp’s intuitive interface and ease of entry are unbeatable. However to faucet into its plethora of capabilities, Edtech firms must discover all of its options and automation prowess.
That’s when a WhatsApp Enterprise API supplier comes into play.
Not solely are you able to construct personalised communications to extend scholar engagement, however a WhatsApp Enterprise API supplier additionally helps you tie your WhatsApp advertising and marketing campaigns to different channels for a well-fueled omnichannel expertise.
Generate highly effective automation workflows, combine with cross-channels, and run your advertising and marketing campaigns on autopilot with WebEngage. Transition WhatsApp from an everyday messaging app to a fascinating scholar retention engine.
