The goal of the DSN World 100 recognition has at all times been to inform a narrative of an typically misunderstood and maligned channel. We do it every year to share inspiring tales of progress and evolution—tales the channel, its individuals and the better group want to listen to.
The DSN World 100 has change into a favourite reference for individuals who search to raised perceive the relevancy of the direct promoting channel of distribution, in addition to the financial and social affect direct promoting corporations have on folks from all walks of life all through the world. It’s an incredible story. And people of you studying it are actually the authors of one of the vital inspiring tales of adaptability and progress in world commerce.
We rank direct promoting corporations in accordance with the numbers, however the tales behind the numbers are what actually illuminate the channel. The numbers allow us to share a perspective on the financial affect particular person corporations are making by way of services and products offered and clients served. The numbers additionally allow us to find out each the expansion standing of an organization and the magnitude of the corporate by way of sales-related income.
Corporations are understandably admired for his or her progress—as a result of progress is what all companies search. Along with progress, we measure magnitude. These reviewing the numbers can draw their very own conclusions as as to whether an organization is rising, secure and sustainable as that is our 14th 12 months publishing the DSN World 100.
However numbers solely inform a part of the story. We additionally acknowledge corporations which are main the cost in social duty points; corporations making an affect within the channel by a holistic, incremental and sustainable strategy to progress; corporations innovating by way of expertise and disruptive enterprise fashions; and people which have displayed a dedication to management, excellence and integrity all through their decades-long careers.
Publicly held corporations make their outcomes accessible to the general public, making it a lot simpler for our workers to establish efficiency through the prior 12 months. Many direct promoting corporations are privately held. Due to this fact, they’ve a alternative as to whether or not they choose to disclose efficiency or preserve the knowledge non-public.
Right here at DSN, we tailored a slogan, created by a earlier editor, that privately held shouldn’t essentially imply “don’t inform.” The rationale is kind of easy: the DSN World 100 additionally serves to assist a spirit of transparency the place all corporations, executives, regulators, public policymakers and teachers can achieve a greater understanding of the financial and social affect of direct promoting as a channel of distribution.
Whereas some privately held corporations select to not take part, we acknowledge that they achieved in extra of $100 million in income through the previous 12 months.
We’re additionally proud to report that Amway, the #1 direct promoting firm on this planet, shares its numbers and participates within the DSN World 100 rating every 12 months.
The DSN World 100 is just not a horse race making an attempt to supply the perfect numbers, neither is there a end line corporations inevitably cross or fall wanting. Sustainable success is the purpose of each viable enterprise. Due to this fact, the DSN World 100 celebrates these corporations who show each success and sustainability.
Most significantly, the DSN World 100 prompts delight! Pleasure in who direct promoting corporations are and the way they’re impacting the lives of direct sellers and the purchasers and communities they serve. The world must know of those tales. That’s the reason we acknowledge them and inform them every year. We’re proud to have the ability to accomplish that.
Constructed for the Future. Constructed to Final.
To say direct promoting is in a time of transition could be an understatement. The surroundings is evolving as youthful generations discover the chance. And the post-pandemic developments of quiet quitting and a need for extra office flexibility proceed to form the place, how and why folks of all ages select to earn a residing.
2020 stays an outlier—a 12 months of unprecedented progress fueled by unprecedented occasions. However in 2021, the channel noticed that progress gradual, stagnate and finally decline. New individuals who joined the companies didn’t keep. Established distributors struggled to pivot and stay productive. Provide chain and delivery points offered a wholly new set of challenges, and a tricky world financial local weather marked by COVID variants, struggle, shutdowns, inflation and overwhelming uncertainty created a set of circumstances that had been very arduous to beat.
2022 noticed these struggles proceed as everybody working within the business turned aware of the selections, pivots and ache factors forward of us. Issues like altering shopper behaviors and a tricky regulatory surroundings in addition to lingering provide chain struggles, Amazon and ecommerce methods and area fatigue had been all areas of concern.
Different extra esoteric subjects had been additionally high of thoughts for business executives. Matters that get to the guts of who we’re as a channel and the way we are going to do enterprise sooner or later. The channel’s new identification as a social promoting platform; the rise of single-tier affiliate fashions; and the slight decline of multi-tier compensation plans are only a few examples of what some within the business describe as direct promoting’s identification disaster.
Certainly 2022 was a 12 months of change. And 2023 continues to be a 12 months of evolution. However somewhat than being a trigger for alarm or discouragement, these modifications may be seen as indicators of progress and harbingers of progress because the channel creates a viable, fashionable and sustainable enterprise mannequin that gives actual alternative.
The Occasions, They Are A-Altering
In 2023 the world appears very completely different than it did initially of the last decade. The best way we store, join, work together and eat data has been remodeled. The best way we do enterprise, the best way we keep in contact—the modifications are infinite, sweeping and everlasting.
However these modifications have created a brand new thrilling second in time—one crammed with each alternative and concern. New guidelines and new laws are on the horizon and may also help to create a brand new future that may be greater, brighter, extra profitable, extra pleasurable and, most significantly, extra sustainable for the whole channel.
Every year our honorees inform many new tales. And our outlook stays optimistic. We’re higher geared up to cope with fixed change as a result of we’re a channel that connects folks: to merchandise, to alternative, to one another. We’re higher positioned to proceed to develop as a result of we’re embracing a better world digital transformation and making use of it to our promoting techniques.
As a channel, direct promoting is poised for a brighter future and much more inspiring tales. And at DSN, we’re excited to proceed to share them with you.
By the Numbers
NOW IN OUR 14TH YEAR of compiling analysis for the DSN World 100 checklist, we’re at all times fascinated by the numerous insights into the depth and breadth of the direct promoting channel. The businesses on the checklist every year characterize such a number of growth, from fast-growing newcomers to the pioneering giants.
The breadth of services and products represented contains almost each class conceivable—well being and wellness, clothes, magnificence and skincare, journey and leisure, meals and beverage, power, monetary companies, housewares and CBD/hemp merchandise.
From the June 2023 challenge of Direct Promoting Information journal.
