The LEGO Group has collaborated with Gameloft for manufacturers to unveil a brand new on-line LEGO gaming expertise for youths. A part of the LEGO Associates world, Heartlake Friendship Zone is a digital, interactive sport for youths to proceed their friendships on-line.
The sport takes place in Heartlake Metropolis, the place gamers can work together freely with each other utilizing pre-set dialogues, emojis and extra. Enjoyable mini-games and quests are additionally in-store for them to discover. Avid gamers will discover the addition of eight new LEGO Associates characters, like Zac, Nova, and Autumn.
One of many extra entertaining facets of the sport is the customisable avatars. Pores and skin tones, hairstyles, eye colors, expressions, and personalisation will be uniquely customised.
Because the COVID-19 pandemic, Gameloft has noticed the shift to digital gaming environments for youths to satisfy their pals. With many being on-line and making pals on-line, Heartlake Friendship Zone is a kid-safe surroundings to play and work together with their friends.
Jean-Baptiste Godinot, the International Gross sales Director at Gameloft for manufacturers, acknowledged: “With 83% of players saying video games assist them make new pals, we’re not solely thrilled to launch this modern expertise, however all of the extra satisfied it’s actually serving the LEGO Associates function to make kids higher pals.”
Within the digital world of Heartlake Friendship Zone, the teachings on friendship don’t cease there. Gamers can apply the talents they be taught in-game to their friendships within the present world. Finally, the objective is to empower kids to discover friendships on-line in a fashion that’s each enjoyable and protected.
The LEGO Associates’ Heartlake Friendship Zone sport is on the market globally and without spending a dime on desktop and cellular units.
