Superdrug has signed over 200 manufacturers to the upcoming launch of Superdrug’s Market, its new platform which is able to see manufacturers companion with Superdrug to supply their merchandise by way of the service for the primary time.
The platform is ready to launch in September, with manufacturers, from premium to start-ups, persevering with to be recruited for launch later this 12 months.
Superdrug mentioned the platform has been designed to assist take away itemizing limitations for innovators available in the market, and promote variety throughout the trade. Will probably be built-in on the prevailing Superdrug.com, permitting prospects to buy merchandise from each established manufacturers and new sellers.
Manufacturers already signed as much as the brand new market platform embrace magnificence model Wonderskin, sustainable model Truthbrushand, and inclusive moral model OPV Magnificence.
Moreover, the Superdrug market will deal with rising traits like homegrown, feminine based, sustainable and inclusive new manufacturers. The retailer additionally reportedly has its eye on the wellness traits, together with wearables and well being testing being thought-about.
Matt Walburn, Superdrug’s e-commerce director, is main the event of {the marketplace} at Superdrug.
Walburn mentioned: “Superdrug Market is the logical subsequent step for our enterprise. In addition to additional strengthening our accessible well being and sweetness providing, it’s designed to assist take away itemizing limitations for innovators available in the market and supply a whole bunch of offline and on-line companies with a versatile enterprise alternative and assist.
“We’re excited by the a whole bunch of manufacturers that we’ve got already enlisted to hitch us on our subsequent modern transfer. {The marketplace} makes a list with Superdrug now doable for extra up and coming manufacturers and provides our prospects a wider vary to take pleasure in, from luxurious to trending magnificence and wellness hacks.”
