The marketing campaign, conceptualized and created by IdeateLabs, options two quirky digital movies that seize the enjoyment of buying on the alternate pageant.
Mumbai, June 20, 2023: IdeateLabs, one in every of India’s largest digital-first advertising options suppliers, has conceptualized and created a digital marketing campaign for the ‘Unbranded to Branded’ Change Competition for Style Manufacturing unit, a division of Reliance Retail. The marketing campaign encourages prospects to alternate their previous garments and sneakers for a price of as much as Rs. 400 and get an extra low cost of as much as 50% on new, branded garments.
The marketing campaign is led by two digital movies that playfully use “ex” to disclose the alternate provide in several situations. The marketing campaign thought stays true to the DNA of Style Manufacturing unit, of bringing branded vogue to all on the most reasonably priced charges.
Hyperlinks: https://www.youtube.com/watch?v=FMcK4xxYNI8 | https://www.youtube.com/watch?v=QzShtgUcX2I
Unbranded to Branded pageant began originally of this month and ends on June 25, 2023, and is promoted via a wide range of digital channels, together with social media. The target market for the marketing campaign contains younger vogue lovers, sustainability advocates, budget-conscious customers, vogue innovators, and early adopters.
“We’re excited to accomplice with Style Manufacturing unit on this enjoyable marketing campaign,” mentioned Raman R.S. Minhas, CCO, IdeateLabs. “The U2B marketing campaign is a superb property that powers Style Manufacturing unit to achieve a large viewers and drive gross sales. We wanted that stability of participating content material and provide push, which occurred when the workforce stumble on the inventive machine of “ex”. We consider the marketing campaign will resonate with the viewers and additional set up Style Manufacturing unit as India’s main worth vogue retailer.”
To be taught extra concerning the U2B marketing campaign, comply with the model on social media.
About IdeateLabs (www.ideatelabs.in): IdeateLabs is one in every of India’s largest unbiased digital-first advertising options suppliers. It’s a fired-up group of inventive, tech, and advertising professionals. Whereas its clientele exceeds 75 well-known Indian and Worldwide names, its portfolio spans throughout diverse enterprise verticals. The company is constructing an intersection of Expertise and Model Experiences, utilizing AI, Machine Studying, Client Expertise Design, and Digital Transformation as key pillars. The company makes a speciality of taking model challenges and turning them into alternatives that ship tangible and precious outcomes. IdeateLabs has its headquarters in Mumbai and places of work in Delhi, Bengaluru, Dubai, and London.
For additional info, please contact: [email protected]
Monica Patel, Sr. Supervisor – PR & Advertising and marketing, IdeateLabs | [email protected] | +91 7666790331 / 8169945524
