As a full-service digital advertising company, RivalMind launched in 2010 and affords a variety of promoting companies for small and medium-sized companies throughout a variety of specialised industries. From web site improvement and design to website positioning, paid media, and social media, RivalMind’s web site notes that “we exist to assist corporations thrive.”
A significant element of RivalMind’s choices facilities round website positioning and content material creation, with advertising methods calling for weblog posts, in-depth articles, and different high quality content material. To assist meet its shoppers’ content material creation wants, RivalMind started working with WriterAccess in 2017.
We just lately had the chance to talk with RivalMind’s personal Harley Helmer, Head of Search Advertising Technique, to study extra concerning the firm’s expertise working with WriterAccess and the outcomes they’ve seen to date.
The Problem: Creating Specialised, High quality Content material Throughout Industries
Harley explains that earlier than discovering WriterAccess, content material creation at RivalMind was a significant problem. Initially, the corporate had a workforce of in-house writers and editors. These had been extremely gifted and certified writers who specialised in matters starting from drugs to mechanics and manufacturing.
The issue, Harley explains, is that RivalMind gives content material for shoppers throughout a various vary of industries—so discovering writers who had the specialised diploma of trade data required for every consumer turned a problem. In consequence, it was troublesome for in-house writers to keep up the content material high quality that shoppers wanted and anticipated.
From there, RivalMind turned to another writing companions however discovered that it was nonetheless troublesome to get these writers to know every consumer’s enterprise deeply.
The Answer: WriterAccess Managed Companies
In 2017, RivalMind determined to attempt Rock Content material’s WriterAccess platform to fulfill their content material wants. By working with WriterAccess, Harley explains that RivalMind was capable of discover the specialised writers wanted for every consumer’s distinctive trade and content material necessities.
With entry to greater than 15,000 various and vetted writers on the platform, RivalMind discovered that they might simply construct a workforce of distant freelance writers to deal with their content material wants with out sacrificing high quality.
In March of 2022, RivalMind took issues a step additional by changing into a Managed Companies consumer with WriterAccess. Particularly, Managed Companies present shoppers with a devoted Account Supervisor who can deal with every thing from establishing order templates to managing workflow and discovering the very best writers for every particular person undertaking.
Concerning Managed Companies with WriterAccess, Harley explains, “One of many issues which were greatest is the flexibility for my content material supervisor to pitch potential shoppers to our WriterAccess account supervisor, so we are able to discover writers for our consumer’s niches and run casting calls.”
This has made it potential for RivalMind to search out writers with useful expertise in varied industries, together with:
- Manufacturing
- Meals packaging
- Monetary companies
Prior to now, this had been troublesome to do due to the authorized and compliance nuances that always go into writing such a content material (and the standard management wanted to make sure the content material is finished proper).
With Managed Companies from WriterAccess, RivalMind has been capable of set up rule units, construct artistic briefs, and arrange a dependable evaluate course of to make sure the particularities and expectations of every consumer are met. In consequence, RivalMind is ready to constantly ship specialised high quality content material to its shoppers with out lacking a deadline.
The Outcomes: A 67% Improve in Content material Manufacturing (With Extra Progress to Come)
Harley explains that the quantity, selection, and suppleness of writers in WriterAccess have been extraordinarily useful in assembly their shoppers’ expectations. As a small-to medium-sized advertising company writing between 80,000 and 100,000 phrases per 30 days, RivalMind can depend on WriterAccess to make sure high quality content material and maintain their content material creation on-track.
In the meantime, Harley and the remainder of the RivalMind workforce know that they’ll at all times attain out to their devoted account supervisor for something they want.
Since working with WriterAccess, RivalMind has been capable of scale their content material creation in ways in which merely weren’t potential with their in-house writing workforce. In 2023 alone, they went from 60,000 to 90,000 phrases per 30 days on common (a 67% progress in content material manufacturing). By the top of the yr, they’re projected to achieve between 100,000 and 200,000 phrases per 30 days.
“We’re assured in WriterAccess’s potential to permit us to scale the quantity and maintain the standard that we want. We’ve got an aggressive progress objective and would like to be one of many largest WriterAccess accounts sooner or later,” Harley says. “It’s been nice. We’ve been utilizing the Managed Companies for a few yr now and it met our wants each time.”
Able to Attempt WriterAccess?
RivalMind is only one of many corporations that depends on WriterAccess for high quality content material throughout a variety of industries.
With greater than 20,000 freelancers on our platform, we’ve writers who concentrate on each trade conceivable. Study extra about all WriterAccess can do for you by reserving a free demo or reaching out to our workforce immediately!
