Regardless that a yr can fly by like no person’s enterprise, that doesn’t imply there was no time to get stuff carried out. So much can occur over the course of 12 months.
Many people are about to perform a little self-reflection as we head into 2023, and that’s factor. SaaS manufacturers can look again on what was completed in a yr’s time too. Name it “SaaS-reflection” if you’ll (however we digress).
Right here’s a rewind of 2022 and a rundown of what turned out to be an enormous yr for Electronic mail on Acid.
The Sinch acquisition
Chances are you’ll recall that Electronic mail on Acid joined the corporate previously generally known as Pathwire in the midst of 2021. A couple of months later, we came upon we have been becoming a member of an even bigger household when Sinch acquired the Pathwire manufacturers Mailgun, Mailjet, and Electronic mail on Acid.
Whereas the Sinch acquisition grew to become official late final yr, issues actually obtained rolling in 2022. As a part of Sinch Electronic mail, we’re excited to belong to an organization that helps manufacturers obtain an efficient omnichannel communication technique.
Sinch’s supernetwork is powering significant, customized engagements at scale. That features SMS and MMS advertising and marketing, cell messaging, voice, video communication, and extra.
Manufacturers want to satisfy prospects and prospects wherever they’re, and we all know the inbox continues to be among the finest locations to attach and have interaction.
Notes from the Dev: Video Version
Within the spring of 2022, we launched an formidable challenge with our in-house e mail developer, Megan Boshuyzen, that’s serving to to unfold the information of among the smartest, most-creative e mail geeks on the market.
“Notes from the Dev: Video Version” is an online collection that includes ideas and tips from e mail builders world wide. We’re producing this present as a result of we all know e mail coding ain’t straightforward. Fortunately, e mail geeks are among the many most beneficiant people on the planet.
An enormous THANK YOU to our skilled company in 2022:
Take a look at each episode and make sure you subscribe on YouTube as a result of you recognize there’s an entire lot extra coming in 2023.
Monitoring Apple bots and darkish mode opens
Our objective at Electronic mail on Acid by Sinch is to simplify the complexities of e mail advertising and marketing. In 2022, darkish mode and Apple Mail Privateness Safety (MPP) have been two challenges on a lot of our minds.
The e-mail business was a bit thrown off when everybody realized new privateness protections from Apple Mail meant it was going to be awfully arduous to depend on the open price as an correct metric. Lengthy story brief – bots are pre-opening mail for a lot of Apple Mail customers – which makes issues harder to trace.
Whereas we’re all about information privateness round right here, senders nonetheless must know what’s happening with subscriber engagement. That features figuring out inactive subscribers and measuring how properly topic strains work.
In order that our prospects get a extra correct image of open charges, we added the flexibility to discover out which subscribers are utilizing MPP. By figuring out opens that come from Apple bots, we assist senders perceive how a lot MPP is impacting their metrics whereas permitting them to filter or section MPP customers if desired.
Many e mail entrepreneurs are additionally at midnight on the subject of emails which can be opened in darkish mode. A few years in the past, we got here up with a DIY hack that has been constructed into the Electronic mail on Acid platform. Now you’ll be able to monitor darkish mode opens in our Superior Analytics to get a greater thought of how a lot of your checklist prefers a darker consumer interface. That helps you resolve if optimizing your marketing campaign designs for darkish mode emails is definitely worth the effort (Trace: It in all probability is).
InboxReady joins the household
Early in the summertime of 2022, Electronic mail on Acid welcomed a brand new arrival to our web site: InboxReady – a complete e mail deliverability suite. Whereas the service was first made out there to Mailgun prospects, we determined to let this instrument unfastened for everybody to learn from.
Identical to Electronic mail on Acid, it doesn’t matter what ESP you’re utilizing. InboxReady can assist enhance your sender repute and the deliverability of any e mail program. Options embrace:
- Inbox placement studies that predict the place your e mail will land.
- The flexibility to rapidly clear up your contact checklist with Electronic mail Verifications.
- The choice to validate new e mail contacts at signup.
- Spam lure identification to routinely hold them off your checklist.
- Blocklist monitoring to ensure you’re not getting in sizzling water with mailbox suppliers
- And extra…
Whenever you use Electronic mail on Acid and InboxReady collectively, you’ve obtained your self a robust one-two punch. InboxReady helps ensure that your messages make it to subscribers’ inboxes, and Electronic mail on Acid makes positive they appear good once they’re opened.
Electronic mail Camp: Street Journey Version
We love being a part of Electronic mail Camp as a result of it’s an opportunity to get the entire gang collectively. In 2022, the digital occasion took on a highway journey theme and devoted a whole day to e mail improvement.
Attendees obtained to look at veteran e mail developer Jay Oram of ActionRocket dwell code an interactive e mail. Plus, we obtained an in-depth breakdown on darkish mode from Roland Pokornyik of Chamaileon.io, and a few superior interactive e mail concepts from Akshaya Dinesh of Spellbound.
Electronic mail on Acid’s personal Megan Boshuyzen co-hosted a keynote on the way forward for e mail design. She additionally led an e mail developer Q&A panel that was jam-packed with nice discussions. There was loads for entrepreneurs as properly. That included a keynote from Oracle’s Chad White on e mail and omnichannel advertising and marketing.
For those who missed all this, you’ll discover a playlist that includes all Electronic mail Camp 2022 displays on YouTube.
We’re already beginning to make plans for Electronic mail Camp 2023. So, signal as much as get updates on what to anticipate on the subsequent massive occasion.
The most recent Android and iOS cell e mail previews
In fact, we all know what issues most to our prospects is that we hold investing in and bettering the Electronic mail on Acid platform.
Simply one of many methods we did that in 2022 was with the introduction of latest e mail previews for the newest Android and iOS working methods and gadgets.
- Android 11 – Gmail on Pixel 5 (mild and darkish mode)
- Android 12 – Gmail on Pixel 6 (mild and darkish mode)
- Android 13 – Gmail on Pixel 6 (mild and darkish mode)
- iOS 16 – iPhone 14 (mild and darkish mode)
- iOS 16 – iPhone 14 Professional (mild and darkish mode)
- iOS 16 – iPhone 14 ProMax (mild and darkish mode)
Realizing how your campaigns render on the most well-liked cell gadgets is crucial. These new previews for e mail testing imply you’ll be able to confidently ship to subscribers who improve their gadgets and have the newest iPhone or Android smartphones. And with Electronic mail on Acid, you’ll be able to preview emails as a lot as wanted due to limitless testing with each plan.
Lastly, we need to thank all of our prospects (new and previous) for selecting us in 2022 or persevering with to work with Electronic mail on Acid. Our group is consistently striving to enhance our merchandise and we all the time respect your suggestions. Don’t hesitate to achieve out utilizing our vendor channel within the Electronic mail Geeks Slack. And be happy to contact us with any questions.
Right here’s to extra massive concepts, massive tasks, and e mail perfection in 2023!
Writer: Kasey Steinbrinck
Kasey Steinbrinck is a Sr. Content material Advertising and marketing Supervisor for Sinch Electronic mail, which incorporates the manufacturers Electronic mail on Acid, InboxReady, Mailgun, and Mailjet. He understands how e mail and content material work hand-in-hand to create a robust technique. Kasey has additionally hung out working in conventional media, e-commerce advertising and marketing, and for a digital company.
Writer: Kasey Steinbrinck
Kasey Steinbrinck is a Sr. Content material Advertising and marketing Supervisor for Sinch Electronic mail, which incorporates the manufacturers Electronic mail on Acid, InboxReady, Mailgun, and Mailjet. He understands how e mail and content material work hand-in-hand to create a robust technique. Kasey has additionally hung out working in conventional media, e-commerce advertising and marketing, and for a digital company.
