The Pepsi model has been on the scene since 1893, and every so often, the corporate likes to make a brief change when it comes to design for his or her latest marketing campaign ‘Higher with Pepsi’.
Pepsi’s emblem hasn’t been tweaked since 2014, however they do prove the occasional redesign. Their most up-to-date, arguably essentially the most eye-catching but. They’ve traded within the notorious blue can for a brand new pop-art/comic-book makeover as a part of their new marketing campaign.
‘Higher With Pepsi’
The ‘Higher With Pepsi’ marketing campaign focuses on meals pairings for the cola firm. The cans have been embellished in an eye catching and quirky method, coated in illustrations of feel-good meals.
A number of the cans characteristic snacks and meals resembling; popcorn, pizza, ramen. However the choices don’t cease there! The marketing campaign additionally contains a vary of merchandise, denims, magnets and even a clock!
In line with Dieline, the rebrand was designed by Pepsi’s design workforce in Bangkok and Shanghai. Because of this a number of the rebranded packaging featured on-line depicts a bigger amount of Asian Avenue meals like ramen and gyozas.
