Harrods, the British-born luxurious division retailer, has revealed its latest and newest luxurious lingerie and loungewear wing. It comes as a part of its first part of redeveloping its womenswear vary.
Positioned on the primary ground of its Knightsbridge retailer and designed by David Collins Studio, the revamped area measures roughly 16,000 sq ft. The underlying concept of Harrods’ new look is to make procuring an pleasant luxurious.
Three-way mirrors, modern seats, and gentle lighting assist prospects really feel extra at dwelling and assured. Luxurious is current within the tiniest particulars: from the demure tones of velvet and polished steel finishings to glittering textured glass and complex decor.
The sheer measurement of the division additionally permits for expansive and less-cluttered areas, larger and extra snug becoming rooms, plus VIP and bespoke providers.
Moreover, a personal becoming suite is a cherry on prime of a splendid procuring expertise. The suite turns out to be useful when additional consideration or privateness is required, like bridal fittings, alterations, first fittings, and extra.
To enhance the expertise, manufacturers have been divided by performance so consumers can search for particular objects. This format strikes away from a ‘hard-sell’ surroundings and focuses on what consumers really want as a substitute.
At Harrods, consumers can store to their coronary heart’s content material from over 47 manufacturers. Olivia Von Halle, Desmond & Dempsey, Sleeper, and Aubade’s Elie Saab collaboration are some eagerly-anticipated names to buy.
Elevating the surroundings are devoted store matches from Skims, La Perla, Agent Provocateur, Olivia Von Halle, and extra. In addition to that, new-to-Harrods labels similar to Livy, Natori, and Torlowei make for a memorable expertise.
Harrods has spent about £200 million on its wider revamp, engaging in its menswear and wonder division redevelopments. Two extra rooms on the womenswear ground will observe this yr.
