As a digital marketer or a web-based entrepreneur, you recognize the significance of getting a market intelligence software that will help you keep forward of the sport. And whereas Similarweb is a wonderful platform, it might not be the right match for everybody.
Maybe you need extra knowledge accuracy or extra in-depth evaluation, or are combating Similarweb’s value level, or want one other software that caters to a selected area of interest. Regardless of the case could also be, I am right here to inform you that you’ve choices.
On this put up, I will introduce you to a few of the greatest Similarweb opponents available in the market. So, when you’re able to take your digital advertising and marketing recreation to the subsequent stage, let’s dive in and discover these alternate options.
What’s Similarweb?
Similarweb is an online analytics platform that provides complete insights into web site site visitors, viewers demographics, key phrase evaluation, and aggressive intelligence. Its options embrace the power to:
- Conduct key phrase analysis to determine helpful search phrases and phrases
- Carry out competitor evaluation to know their methods and determine alternatives
- Conduct net business evaluation to realize insights into business tendencies and greatest practices
- Analyze app classes to determine market tendencies and alternatives
- Carry out search intent evaluation to know consumer conduct and optimize content material
- Conduct web site evaluation to judge efficiency, consumer expertise, and website positioning
- Carry out firm evaluation to realize insights into opponents’ strengths and weaknesses
- Analyze cellular app efficiency to determine areas for enchancment and optimization
- Carry out phase evaluation to know totally different viewers segments and tailor advertising and marketing methods accordingly
If you wish to find out about all of Similarweb’s options intimately, it is best to learn my Similarweb evaluate put up. I’ve additionally included screenshots and case research so you’ll be able to find out about its interface and utilization extra simply.
10 Greatest Similarweb Opponents You Ought to Test Out in 2023
Earlier than I focus on the most effective Similarweb opponents, I wish to let you understand how I got here up with this listing. I performed thorough analysis and in contrast the important thing options, consumer suggestions, and pricing plans of various website positioning instruments.
Although there are not any free Similarweb alternate options on this listing, you’ll find choices that supply a free trial. I recommend you give them a strive; that means, you’ll get a cling of the platform earlier than you decide to it.
Apparently, I found that a few of the greatest Similarweb opponents are literally instruments that I’ve already included in my put up on the greatest website positioning instruments out there. This overlap highlights their versatility and worth for web site evaluation and website positioning.
1. Semrush
As a long-time consumer of Semrush, I’ve discovered it to be a superior different to Similarweb resulting from its intensive options and capabilities.
With instruments for website positioning, PPC, content material advertising and marketing, and social media administration, Semrush gives a complete suite of digital advertising and marketing instruments to enhance your on-line presence.
With the Area Overview characteristic, you’ll be able to rapidly entry a web site’s natural site visitors, key phrases, and hyperlink profile, providing you with helpful insights into your opponents’ on-line presence.
However when you actually wish to dig deeper, the Visitors Analytics characteristic is your go-to software. You possibly can test the whole variety of visits, distinctive guests, bounce fee, and extra.
This highly effective characteristic lets you examine as much as 5 web sites without delay and analyze their viewers demographics, site visitors channels, and prime pages. With knowledge that is on par with Google Analytics, you’ll be able to achieve a aggressive edge and keep forward of the sport.
If you wish to try all the opposite capabilities that this platform has to supply, it is best to learn my detailed Semrush evaluate.
Key Options
- Uncover new key phrase concepts and analyze key phrase problem with Semrush’s key phrase analysis software.
- Determine and repair technical points in your web site with Semrush’s web site audit software.
- Achieve insights into your backlinks and uncover link-building alternatives utilizing Semrush’s backlink evaluation software.
- Audit and take away poisonous backlinks which will hurt your web site’s rankings with the backlink auditor characteristic.
- Conduct competitor evaluation to benchmark your web site’s efficiency and uncover areas for enchancment.
- Make the most of Semrush’s social media toolkit to create content material, put up, and monitor your social media campaigns.
- Keep knowledgeable about market tendencies and business insights utilizing Semrush’s complete market analysis instruments.
Pricing
Listed below are the three paid plans that Semrush provides, together with their corresponding options and pricing:
- Semrush provides a 7-day free trial. However with my particular hyperlink, you will get a 14-day free trial interval.
- Professional Plan – $119.95 per 30 days
- Skill so as to add as much as 5 tasks
- Can monitor as much as 500 key phrases
- Can test as much as 10,000 outcomes for each report
- Guru Plan – $229.95 per 30 days
- Skill so as to add as much as 15 tasks
- Can monitor as much as 1500 key phrases
- Can test as much as 30,000 outcomes for each report
- Enterprise Plan – $449.95 per 30 days
- Skill so as to add as much as 40 tasks
- Can monitor as much as 5000 key phrases
- Can test as much as 50,000 outcomes for each report
If you would like an in depth comparability, it is best to try my detailed put up on Semrush vs Similarweb.
2. SE Rating
SE Rating is the perfect website positioning software for you. Its user-friendly interface and easy design make it simple so that you can navigate and perceive.
The clear dashboard provides a fast snapshot of your web site’s rating standing, permitting you to evaluate your efficiency effortlessly. I actually admire the simplicity of its instruments for key phrase analysis, competitor evaluation, and web site auditing — they’re all designed to be user-friendly.
With SE Rating, you’ll be able to monitor and monitor the rankings of your web site’s key phrases, conduct competitor evaluation and examine your web site’s efficiency in opposition to your opponents.
Additionally, SE Rating provides web site auditing capabilities to determine technical errors and efficiency points, making certain that your web site is optimized for serps. You should use this characteristic to determine poisonous backlinks or different points which may be hampering your website positioning efforts.
Moreover, you’ll be able to analyze web site site visitors and consumer conduct to know how guests work together along with your web site. After the audit, you too can generate customizable reviews which you could share with crew members and purchasers to showcase your website positioning progress.
For extra particulars on SE Rating, it is best to try my comparability put up on SE Rating vs Semrush.
Key Options
- Preserve tabs in your web site’s key phrase rankings and monitor their efficiency.
- Uncover alternatives for on-page optimization by inspecting your web site’s construction and content material.
- Analyze opponents and examine your web site’s efficiency in opposition to theirs.
- Monitor and consider the standard and efficiency of your backlinks.
- Conduct an intensive web site audit to determine technical errors and efficiency points.
- Achieve helpful insights by analyzing web site site visitors and consumer conduct.
- Create customizable reviews to share along with your crew and purchasers.
- Seamlessly combine SE Rating with different instruments and platforms utilizing the SE Rating API.
- Use content material advertising and marketing options to create briefs, optimize content material, test the standard, and use AI to supply posts extra rapidly
Pricing
- Important Plan – $39/month
- Professional Plan – $89/month
- Enterprise Plan – $189/month
- Customized plan out there
3. Surfer website positioning
Surfer website positioning is a sophisticated on-page optimization software designed that will help you optimize your content material. It provides a data-driven strategy to optimize your content material primarily based on top-ranking pages for a given key phrase.
With this software, you’ll be able to analyze varied elements like phrase depend, headings, and key phrase density for any content material that you simply enter. Based mostly on the evaluation, the platform gives suggestions to optimize your content material.
Beforehand, I used Surfer website positioning to optimize the content material on my web site, and I have to say it gives some very helpful strategies. Earlier than publishing my posts, I’d run them by way of Surfer website positioning to get a fast thought of how optimized my posts had been.
Even their Define Builder is a good way to avoid wasting time in your content material technique. It churns out H1 headings and quick paragraphs in seconds primarily based in your entered key phrase.
As an alternative choice to Similarweb, Surfer website positioning focuses particularly on optimizing on-page components for higher search engine visibility, whereas Similarweb gives broader web site analytics and aggressive intelligence.
Surfer website positioning’s strengths lie in its capacity to supply data-driven strategies for content material optimization, making certain that your net pages align with search engine rating elements.
Key Options
- Consider search intent, month-to-month search quantity, and key phrase problem at a look
- Uncover related subject clusters to broaden your content material technique
- Determine vital lacking phrases and optimize your pages accordingly
- Analyze prime pages to evaluate content material efficiency and handle points
- Obtain automated strategies for inner linking
- Make the most of the built-in Define Builder for structured content material creation
- Write and optimize concurrently with real-time metrics and NLP-ready key phrases
- Test for plagiarism to make sure the originality of your content material
Pricing
- Primary Plan: $49/month
- Professional Plan: $99/month
- Enterprise Plan: $199/month
- Enterprise Plan: Customized value
4. Ahrefs
Ahrefs is understood for its sturdy and complete backlink evaluation capabilities. With Ahrefs, you’ll be able to entry one of many largest and latest backlink databases out there. It gives detailed insights into backlink profiles, referring domains, anchor texts, and extra. Utilizing the software, it lets you audit your profile and analyze your individual backlinks in addition to these of your opponents.
While you use Ahrefs’ Key phrase Explorer, you achieve entry to complete knowledge on varied key phrase metrics. You possibly can discover search quantity, CPC (price per click on), key phrase problem, clicks, international quantity, return fee, and key phrase concepts.
With Ahrefs’ Web site Audit characteristic, you’ll be able to rapidly test for technical points in your web site.
After an audit, Ahrefs offers you an in depth website positioning Audit report, together with an website positioning well being rating, prime points, crawl standing, situation distribution, and extra. Every situation is accompanied by a proof and recommended fixes.
All of those options mixed make Ahrefs a robust all-in-one website positioning software. In case you’d prefer to be taught extra about Ahrefs’ capabilities, please try my detailed Ahrefs evaluate.
Key Options
- Conduct complete backlink profile evaluation for any web site
- Uncover worthwhile key phrases for each paid and natural search
- Determine extremely shared content material throughout varied subjects
- Acquire correct site visitors estimations and helpful key phrase concepts
- Monitor cellular and desktop rankings in a number of places
- Obtain common reviews to observe adjustments in key phrase rankings
- Carry out thorough web site audits to determine website positioning points
- Monitor and enhance web site well being and efficiency
- Keep knowledgeable with alerts for brand new or misplaced backlinks, key phrase rankings, and net mentions
Pricing
- Lite Plan: Begins at $99 per 30 days
- Customary Plan: Begins at $199 per 30 days
- Superior Plan: Begins at $399 per 30 days
- Enterprise Plan: Begins at $999 per 30 days
- Further Knowledge/Customers: Ahrefs prices on a pay-per-go foundation when you add extra knowledge or customers to your subscribed plan.
5. Moz Professional
Moz Professional is a complete suite of website positioning instruments that empowers you to optimize your web site and drive higher search rankings.
With options like Key phrase Explorer, you’ll be able to strategically goal key phrases by checking correct metrics on quantity and problem. It lets you save key phrase lists for straightforward monitoring and updates.
With their Rank Monitoring options, you will get insights into the way you rank to your key phrases in native and nationwide searches. Its Search Visibility rating offers you a holistic view of your rating efficiency.
Moreover, Moz Professional conducts thorough audits to determine and handle points which will hinder search engine crawling. You may obtain well timed alerts to promptly repair any web site points and guarantee optimum efficiency.
Moz Professional additionally helps you with web page optimization by offering you with customized strategies to boost your content material.
It additionally empowers you to judge hyperlink alternatives and test metrics like Web page Authority, Area Authority, and Spam Rating. Based mostly on these, you may make knowledgeable choices about your hyperlink constructing methods.
When it comes to reporting, Moz Professional can customise PDF reviews with drag-and-drop modules and annotations. This performance, mixed with the power to schedule recurring reviews, saves you time and streamlines your reporting course of.
Key Options
- Discover and monitor key phrases with quantity, problem metrics, and rating knowledge.
- Audit your web site to determine and resolve points that hinder search engine crawling.
- Make the most of key phrase clustering to group and set up associated key phrases.
- Obtain particular suggestions for optimizing your net pages.
- Determine new hyperlink alternatives and optimize current ones for max influence.
- Effectively add key phrases in bulk utilizing CSV information.
- Customise your reviews by dragging and dropping modules and including explanatory notes for higher interpretation
Pricing
- Customary Plan: $99/mo ($79/mo while you pay yearly)
- Medium Plan: $179/mo ($143/mo while you pay yearly)
- Giant Plan: $299/mo ($239/mo while you pay yearly)
- Premium Plan: $599/mo ($479/mo while you pay yearly)
6. Mangools
Mangools is an website positioning toolset that serves as a preferred different to Similarweb. It provides a variety of highly effective options that will help you with key phrase analysis, backlink evaluation, rank monitoring, and web site evaluation.
With KWFinder, you could have a complete key phrase analysis software at your disposal. You should use it to find untapped key phrase alternatives, assess their search quantity and problem, and select probably the most strategic key phrases to focus on.
Moreover, LinkMiner allows you to carry out complete backlink evaluation and consider the standard and relevance of your backlinks, making certain they positively contribute to your website positioning efforts.
If you wish to test how you’re doing with respect to your opponents, it is best to test Mangools’ SiteProfiler. It lets you benchmark your web site in opposition to opponents and determine areas for enchancment.
One of the best half is that Mangools additionally provides a handy website positioning browser extension, which gives prompt entry to key metrics when you browse any web site. This extension enhances your effectivity by delivering real-time insights and enabling fast assessments of your web site efficiency.
Mangools is understood for its affordability when in comparison with different website positioning instruments. It opens up a world of potentialities for companies and people, whatever the finances constraints.
However affordability is simply the tip of the iceberg! The intuitive interface and seamless consumer expertise are what actually set Mangools aside. It’s tremendous simple to navigate the platform and get
Key Options
- Uncover new key phrase concepts, view search quantity, and analyze key phrase problem with Mangools’ key phrase analysis software.
- Achieve insights into competitor efficiency by utilizing the SERPWatcher software to see which web sites are rating for particular key phrases.
- Get a fast overview of a web site’s efficiency on serps and in opposition to opponents utilizing SiteProfiler.
- Analyze and audit backlinks with LinkMiner, which gives a complete listing of backlinks and evaluates their trustworthiness.
- Monitor search outcome fluctuations with the SERP Volatility software to know how your web site’s rankings could also be impacted.
- Optimize your web site’s content material for particular key phrases by utilizing the SERP Simulator to see a simulated model of the search engine outcomes web page.
Pricing
- Mangools Primary Plan: $29.90 per 30 days
- Mangools Premium Plan: $44.90 per 30 days
- Mangools Company Plan: $89.90 per 30 days
7. Serpstat
Whether or not you are a marketer, company, SaaS firm, ecommerce model, or enterprise proprietor, Serpstat has options to fulfill your website positioning wants. With it, you’ll be able to conduct competitor analysis, key phrase analysis, backlink evaluation, web site audits, rank monitoring, and extra.
By leveraging Serpstat’s in-depth URL evaluation characteristic, you’ll be able to achieve helpful insights into lacking key phrases together with their key metrics. You may also add adaptable filters to search out particular knowledge from this listing.
Moreover, Serpstat gives an outline of your hyperlink profile, full with its proprietary Area Rank (SDR) index, which charges your area authority primarily based on the variety of linking websites.
With detailed competitor data at your fingertips, together with widespread key phrases, competitor rankings, and search visibility, you’ll be able to keep one step forward within the website positioning race.
If you would like an in depth thought of what your opponents are upto, you’ll be able to test their Competitor Analysis software. From figuring out area of interest leaders to monitoring their general progress, you’ll be able to test all of it of their report.
One of the best half is that Serpstat provides handy extensions for fashionable net browsers like Chrome, Firefox, and Opera, making certain seamless integration into your workflow.
Plus, you’ll be able to depend on a number of help channels, together with electronic mail, FAQs, data base, cellphone name, and chat, to get the help you want.
Key Options
- Acquire an outline of search visibility, month-to-month search site visitors, and the variety of natural and paid key phrases for any web site. Monitor key phrase place distribution and monitor search engine visibility and site visitors progress over time.
- Examine your web site with opponents, analyze widespread key phrases, and monitor enhancements or declines in rankings over time. Achieve insights into the variety of key phrases your opponents are ranked for however you aren’t focusing on.
- Entry an enormous key phrases database, view search quantity, key phrase problem, CPC, and PPC competitors for every key phrase. Discover associated key phrases, search strategies, and fashionable phrases to plan your content material calendar.
- Analyze your backlink profile, determine prime referring domains, uncover new hyperlink constructing alternatives, monitor new and misplaced backlinks, and assess the standard of referring domains. Determine and handle doubtlessly dangerous backlinks.
- Monitor adjustments in SERP rankings for particular natural key phrases primarily based in your chosen schedule. Arrange common rating reviews (month-to-month, weekly, or every day) to trace your web site’s efficiency.
- Carry out a complete web site audit to determine and prioritize website positioning points. Achieve insights on meta tags, web page velocity, schema markup, redirects, hyperlinks, HTTPS certificates, and extra.
- Generate custom-made reviews with important metrics, together with search visibility, site visitors, key phrase rankings, and backlink knowledge.
Pricing
- Lite Plan: $69/month
- Customary Plan: $149/month
- Superior Plan: $299/month
- Enterprise Plan: $499/month
8. Google Marketing campaign Supervisor 360
Marketing campaign Supervisor 360 is a complete advert administration and measurement system designed to fulfill the wants of advertisers and companies. With its centralized platform, you’ll be able to simply handle your digital campaigns throughout web sites and cellular platforms.
It gives a variety of highly effective options, together with advert trafficking that lets you add creatives, outline focusing on standards, and launch advert campaigns seamlessly.
Moreover, Marketing campaign Supervisor 360 provides sturdy reporting capabilities to measure the efficiency targets of your campaigns and advert placements.
Moreover, it ensures the accuracy and high quality of your adverts by way of its verification characteristic, permitting you to substantiate correct advert serving and obtain desired outcomes.
Whereas Marketing campaign Supervisor 360 focuses on advert administration and measurement, it’s not a direct competitor to Similarweb, which gives complete web site analytics and aggressive intelligence. However because it has some overlapping options and is a well-liked platform, I’ve included it on this listing.
Key Options
- Set begin and finish dates for campaigns
- Determine touchdown web page locations
- Coordinate impression/click on knowledge with occasion tags
- Simply conduct A/B testing with artistic rotation
- Create goal audiences by way of viewers segmentation
- Implement verification settings to forestall adverts from showing in unfavorable locations
- Train management over advert visibility with advert blocking options
- Serve show, video, and wealthy media adverts utilizing shared add tags
- Arrange impression and/or click on trackers for electronic mail newsletters and social media hyperlinks for channel measurement and attribution
Pricing
Google Marketing campaign Supervisor 360 provides totally different price constructions for pricing placements. Listed below are the out there choices:
- CPM (Value per 1000 Impressions): The associated fee for advertisers is decided by the variety of impressions served, with prices utilized per 1000 impressions. The calculation is predicated on the whole variety of booked impressions.
- vCPM – Lively View (Value per 1000 viewable impressions – Lively View): The associated fee for advertisers is predicated on the measurement of each 1000 impressions which can be viewable by Lively View. This price construction is relevant to websites, creatives, and placement tags which can be appropriate with Lively View.
- CPC (Value per click on): Advertisers incur prices for every click on made on a artistic. The associated fee is decided by the whole variety of clicks which can be booked.
- CPA (Value per exercise): Advertisers face prices for every consumer motion carried out within the chosen exercise. Upon selecting this price construction, advertisers have the choice to specify the exercise for CPA software. The associated fee is decided by the whole variety of actions booked.
- Flat fee – impressions: Advertisers incur a hard and fast fee cost for a predetermined amount of impressions.
- Flat fee – clicks: Advertisers pay a hard and fast fee for a specified variety of clicks.
9. Spyfu
With its array of website positioning and PPC options, SpyFu equips you with the required instruments to conduct complete competitor evaluation, enhance your natural rankings, and optimize your PPC campaigns.
Moreover, the key phrase analysis characteristic helps you uncover new key phrase alternatives, analyze search quantity and problem, and monitor your key phrase rankings over time.
With the SERP evaluation characteristic, you’ll be able to achieve a deeper understanding of the search engine outcomes pages and determine areas the place you’ll be able to enhance your natural rankings.
For any key phrase that you simply enter, you too can discover the most effective backlink alternatives. Together with the hyperlinks, you’ll be able to test the area’s natural month-to-month clicks, web page month-to-month clicks, area energy, and different knowledge.
For extra in-depth data on SpyFu’s capabilities and its comparability with Semrush, ensure that to take a look at my detailed put up on “Semrush vs SpyFu.”
Key Options
- Test ranks, adverts, key phrases, backlinks, and extra for the final 14 years with an easy-to-use platform for aggressive intelligence.
- Achieve prompt entry to backlink methods, rating historical past, and prime pages for in-depth evaluation.
- Keep updated with key phrase monitoring and obtain custom-made reviews to observe your web site’s efficiency.
- Obtain purchase suggestions for extremely worthwhile key phrases and get strategies for unfavourable matches to optimize your campaigns.
- Create limitless tasks to effectively set up key phrases and key phrase teams and arrange alerts to remain knowledgeable about adjustments.
- Make the most of the white label characteristic to customise and model your reviews, and schedule them for automated supply.
Pricing
- Primary Plan: $39 / month
- Limitless key phrase exporting
- 5000 tracked key phrases
- Limitless historic knowledge
- Skilled Plan: $79 / month
- Limitless key phrase exporting
- 15000 tracked key phrases
- 10,000 rows of API entry
- Group Plan: $299 / month
- Limitless key phrase exporting
- Limitless tracked key phrases
- Limitless API entry
10. website positioning Powersuite
website positioning PowerSuite is a complete software program bundle that provides a variety of website positioning instruments for web site optimization and hyperlink constructing. It consists of Rank Tracker, Web site Auditor, website positioning SpyGlass, and Hyperlink Assistant. These instruments allow you to deal with technical points, improve on-page optimization, and construct high-quality backlinks.
Compared to different website positioning instruments, website positioning PowerSuite stands out in a number of methods. The Hyperlink Assistant characteristic lets you monitor potential hyperlink companions and handle hyperlink requests, which isn’t out there in Ahrefs.
Moreover, website positioning PowerSuite provides Google Analytics Integration, offering a handy approach to entry all of your knowledge in a single place. Plus, there’s a content material editor that analyzes your content material and provides strategies on the way to make it extra optimized.
From key phrases concepts and density to content material concepts, this software will help you polish your general content material and enhance your content material advertising and marketing technique.
With the software’s Advertising Plan characteristic, you’ll be able to create efficient website positioning methods by using the website positioning guidelines, conducting web site evaluation, and setting customized targets.
As well as, SE Rating gives highly effective social media capabilities, permitting you to research your social media efficiency and automate posting.
Key Options
- Simply monitor and examine your web site’s and opponents’ key phrase rankings throughout a number of search engine outcome pages (SERPs).
- Conduct complete on-page optimization evaluation and obtain detailed reviews on potential website positioning points affecting your web site.
- Achieve insights into your backlinks, together with high quality, amount, and uncover new link-building alternatives.
- Streamline your link-building course of by trying to find potential companions, managing hyperlink requests, and producing complete reviews.
- Create and export detailed reviews on varied website positioning efficiency facets, together with rankings, on-page optimization, backlinks, and link-building.
- website positioning PowerSuite helps a variety of languages, facilitating international website positioning methods.
- Collaborate along with your crew by offering them entry to the software program, enabling environment friendly teamwork on website positioning tasks.
Pricing
- Skilled Plan: $299/ 12 months
- Enterprise Plan: $499/ 12 months
Fast Comparability of Similarweb Alternate options
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Google Marketing campaign Supervisor 360 |
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Google Marketing campaign Supervisor 360 provides varied pricing choices for advert placements:
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Able to Attempt These Similarweb Opponents?
In conclusion, when you’re able to discover instruments like Similarweb and take your digital advertising and marketing endeavors to the subsequent stage, the highest three contenders in our listing – Semrush, Surfer website positioning, and Ahrefs – supply a formidable array of options and capabilities.
Nevertheless, remember the fact that different choices talked about together with Moz Professional, Mangools, SpyFu, Serpstat, and others additionally current compelling benefits.
Do not hesitate to discover these Similarweb opponents and embark on a journey towards digital advertising and marketing success. Make the leap in the present day and uncover the software that completely aligns along with your aims, serving to you obtain distinctive ends in your on-line endeavors.
