Including a little bit of motion into an electronic mail can carry the message to life and elevate your electronic mail advertising. As these 5 manufacturers have proven us, GIF hero picture designs wow the recipient into trying out what an electronic mail has to supply.
However there are another methods a GIF can improve an electronic mail. On this put up, we’ll cowl some completely different makes use of for animated GIFs in electronic mail and how one can implement them in your subsequent electronic mail marketing campaign.
Dimension for GIFs in E mail
It’s necessary to contemplate the forms of photos you employ in an electronic mail, in addition to the general weight of an electronic mail’s HTML and its loading velocity. A slower load time might imply decrease engagement out of your subscribers.
There isn’t a hard-and-fast rule on the utmost measurement of a GIF in electronic mail, however the larger the file measurement, the longer it is going to take to load. Aiming for underneath 200kb is an effective rule of thumb.
With most readers receiving electronic mail on their smartphones, you must contemplate loading time on cellular networks (though many readers are in a position to join cellular units to WiFi). In case your readership is principally desktop, why not check out some larger GIFs to see how they do?
Nike despatched a marketing campaign with a 2.7mb GIF:
E mail on Acid’s Marketing campaign Precheck consists of an picture optimization function that means that you can see in case your photos are too heavy. It additionally helps you to optimize the picture with one click on, then host it or obtain it to incorporate it in your electronic mail.
What About Outlook?
Now that it’s solely older Outlook shoppers that don’t help GIFs, it’s price exploring some extra choices for animating photos all through an electronic mail. You probably have a number of subscribers utilizing older Outlook shoppers, try this useful hack to indicate a selected static picture to those shoppers.
Methods to Use an Animated GIF in E mail
Animated GIFs aren’t only for hero photos anymore. Take a look at these completely different strategies for utilizing GIFs in your campaigns.
Encouraging a Recipient to Scroll
Including an arrow or character beckoning a person to hold on scrolling is nice for longer emails, or to attract consideration to a selected module.
Deliver Life to Static Pictures
Followers of the Harry Potter movies and books have in all probability imagined including real-life motion to pictures.
These animated photos might have many functions, from e-commerce to leisure. For instance, you can experiment with including a refined spinning motion to a mannequin carrying the clothes you’re promoting. This may give the e-mail recipient slightly extra info and a full 360º view of the product, rising the prospect of a click on.
Enjoyable Typography
Including transferring textual content to pictures is a cool method so as to add a signature or fascinating component to a message. Should you use this method, make sure you embrace a separate static picture or embrace all of the textual content within the first body to accommodate older Outlook shoppers. Additionally, don’t neglect to incorporate descriptive alt textual content.
Take a look at the code for this “Thank You!” message, together with a fallback static picture.
Transferring Backgrounds
Utilizing background picture fixes to cowl as many electronic mail shoppers as doable, you’ll be able to embrace an animated GIF rather than a static picture so as to add some motion behind your content material. The fallback for these photos is identical as a traditional GIF, so solely the primary body will present if the e-mail consumer doesn’t help animated GIFs.
View the total electronic mail on-line.
Calls-to-Motion
By including a small little bit of motion or encouragement to a CTA (a vital a part of your electronic mail), you’ll be able to draw consideration to an motion you desire to the recipient to make.
Discover the code for this button on codepen.
Cinemagraphs
Including motion to an in any other case static picture could make a photograph extra partaking and efficient. Utilizing this kind of picture provides a little bit of intrigue into an electronic mail (“Did that simply transfer?”) by including refined motion. This system can improve the studying time and encourage readers to scroll on to see extra.
Emphasize Your Model Type or Voice
Don’t neglect you can even use GIFs so as to add some character to an in any other case formal electronic mail or use it to reinforce your model type and voice.
Inventive Growth, a global graphic design weblog, has a set of eyes that observe you round their web site. They bring about this enjoyable method into their electronic mail, as nicely, by inserting it subtly throughout the footer.
Pizza Specific makes use of dough ball characters that seem all through their youngsters’ menu, firm web site and social media channels. So, bringing these characters into their electronic mail is an effective way to reinforce the model.
How Do You Use GIFs in E mail?
As we’ve seen in these examples, together with extra motion in your electronic mail can encourage longer studying time, spotlight necessary areas of your electronic mail, or improve your branding.
How do you employ GIFs in your emails? Share with us within the feedback part under!
Writer: Jay Oram
Jay Oram is a part of the design and code options workforce on the electronic mail specialist company, ActionRocket. In his position at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
Writer: Jay Oram
Jay Oram is a part of the design and code options workforce on the electronic mail specialist company, ActionRocket. In his position at ActionRocket, Jay is normally experimenting with new code for emails or discovering that elusive rendering repair. See extra articles from Jay at emaildesignreview.com or discover him on Twitter at @emailjay_.
