You’ve obtained a stable e-mail advertising technique on your frequently cadenced e-mail and now you’re able to take the subsequent step to enhance your outcomes. It’s time so as to add e-mail advertising automation.
With e-mail automation, you’ll save time by speaking related data to subscribers on the proper time, based mostly on their actions and pursuits.
You’ll know precisely who to e-mail, what to e-mail them, and when the very best time to ship that e-mail is.
What’s e-mail advertising automation?
Electronic mail advertising automation is an e-mail or a sequence of emails which are despatched after a subscriber takes a particular motion like signing as much as an e-mail listing, making a purchase order, or clicking a hyperlink.
For instance, while you join Fixed Contact, this triggers a welcome e-mail. This e-mail introduces you to our enterprise, asks you to confirm your e-mail handle, and tells you how one can arrange your account.
Is e-mail advertising automation the proper selection for me?
As what you are promoting grows and extra clients begin flooding in, it turns into much more difficult so that you can supply unbelievable experiences to everybody who interacts with what you are promoting.
With e-mail advertising automation, you’ll be able to ship the identical nice expertise to your first e-mail subscriber and your 10,000th. It saves you time and creates a greater buyer expertise.
You select the order, frequency, and focused content material of the message. As soon as the sequence is ready up, the emails ship mechanically.
Are there challenges or downsides to e-mail automation?
The one problem with e-mail advertising automation is it usually requires a little bit work and planning upfront. Planning is simpler when you might have an concept of what you need the tip consequence to appear to be so that can assist you get began, we’ve listed some particular examples of automated e-mail campaigns under which are nice for inexperienced persons.
By the tip of this text, you’ll perceive some sensible and particular examples of e-mail automation, and we’ll even present you a video of how one can create your first automated e-mail collection in about three minutes, so learn on!
Electronic mail automation examples
Listed below are 4 of our high examples of automated e-mail campaigns to arrange while you’re simply getting began with e-mail automation.
1. Automated welcome emails
In a aggressive market, first impressions are the whole lot. If somebody indicators up on your e-mail listing, it’s as much as you to thrill them instantly with fascinating, useful content material and engaging provides.
The simplest method to do that is with an enticing automated welcome e-mail collection that ought to do three issues.
- Welcome new subscribers and thank them for signing up
- Invite them to attach additional (by following your social media, visiting your web site, coming to your brick and mortar location, and so on.)
- Get to know your subscribers additional, so you’ll be able to proceed sending them emails which are related to their pursuits
Automated welcome emails attain new subscribers the second they enroll — at a second once they’re new to your listing and need to hear from you. With out automation, you won’t get round to manually sending a welcome e-mail for hours and even days later, when your new subscribers have already shifted their focus elsewhere. Automation helps you attain them when it’s most impactful.
A welcome e-mail is an effective way to start out nurturing leads by means of the shopper journey. Nonetheless, it’s just the start.
Extra automated e-mail collection
Why not go a step additional with extra e-mail collection? Maybe as an alternative of a welcome collection, you need to create a marketing campaign that helps flip one-time clients into loyal repeat patrons. The chances are limitless and may be catered to your particular wants and targets.
2. Birthdays and anniversary emails
Everyone likes to get one thing particular for his or her birthday or anniversary. With e-mail automation, it’s simple to deal with your clients on their necessary days. You possibly can maintain your clients engaged and allow them to know they’re valued.
Begin accumulating birthday data each time a brand new subscriber joins your listing so your birthday e-mail will ship on the suitable day.
Regardless of how a lot somebody cares about what you are promoting, it’s pure for them to lose some curiosity after they’ve been in your e-mail listing for some time. It is a nice alternative to thank them for his or her continued help and supply them a particular birthday present — whether or not it’s a small freebie or a useful information.
Need extra data? Try our article on Easy methods to Ship an Automated Glad Birthday Electronic mail.
3. Newsletters and weblog updates
If you happen to’ve been updating your organization weblog frequently, you’ll have loads of nice, timeless content material on the market that doesn’t get the views it as soon as did. Think about repurposing this content material in automated e-mail drip campaigns for newer clients who haven’t seen this content material but.
Some concepts to remember:
- Undergo and ensure your posts are nonetheless related and up-to-date
- Make sure that the sequence builds upon concepts and that there’s sufficient selection to be as participating as potential.
Keep in mind, this data may be very beneficial to new contacts who haven’t seen the data earlier than.
4. Promote occasions and webinars
Electronic mail advertising campaigns are good for selling occasions, meet-ups, or webinars that what you are promoting is working.
In spite of everything, your subscribers ought to already be considering what it’s a must to say, and a succession of emails is a perfect technique for getting folks excited as your occasion attracts nearer (and ensuring they don’t overlook about it!).
Every time an individual indicators up for considered one of our webinars right here, we ship them the under e-mail thanking them for registering, giving a little bit element on what to anticipate from the webinar and how one can be a part of the webinar.
Nearer to the precise date, we ship out one other couple of reminder emails, encouraging clients to dam off their calendars and unfold the phrase. Then, after the webinar has concluded, they mechanically get despatched a hyperlink to the on-demand model of the webinar, together with some sources which are related to the webinar’s matter.
Provided that many entrepreneurs host webinars and occasions, sending automated emails like these will help develop what you are promoting by making certain the utmost variety of folks both attend the occasion reside or see the recording, so that you get the very best potential return on the time you’ve invested.
Much more automated e-mail concepts
In search of extra examples? We’ve compiled these automated e-mail concepts you’ll be able to incorporate into your e-mail advertising technique that can assist develop what you are promoting. These concepts will help you to construct belief and credibility along with your viewers, enhance your buyer engagement, and extra.
Get New & Repeat Enterprise on Autopilot
With e-mail automation, you are able to do extra and save time by speaking well timed, related data to your subscribers based mostly on their pursuits and their actions.
On this video, you’ll find out how you should use automation to:
- Welcome new subscribers and begin constructing relationships
- Create several types of e-mail collection that map to your targets
- Use information to additional optimize and automate extra well timed and related emails
Now you realize why e-mail advertising automation is so necessary to your advertising technique
Along with the 4 examples talked about above, there are a bunch of automated emails you may ship to your clients. It’s utterly all proper if you happen to don’t want to go all out proper in the beginning. You may begin small – possibly a three-part automated e-mail collection to welcome new clients to your e-mail listing.
As a small enterprise that’s rising shortly, you might be more likely to have increasingly issues competing on your time and a spotlight.
Nonetheless, out of all of the alternatives obtainable to develop what you are promoting, e-mail advertising is among the most impactful and easy. Organising automated lead nurturing campaigns will help you drive site visitors to your web site and enhance on-line gross sales with out having to spend an excessive amount of effort and time in recreating them for each new buyer you add to your rising subscriber listing.
In search of extra steering and e-mail automation concepts? Try our free information on e-mail advertising automation: Easy methods to Put Your Advertising on Autopilot with Electronic mail Automation.
