E mail advertising workflows will help you construct belief, pitch your services and products, and make gross sales on autopilot.
At present we’re going to talk about what they’re, when to make use of them, and easy methods to set them up.
Need to take your electronic mail advertising to the subsequent stage?
Proceed studying…
What Is an E mail Advertising Workflow?
An electronic mail advertising workflow is an automatic electronic mail sequence that’s triggered by a particular occasion.
For instance:
It’s most likely protected to say that the most well-liked kind of electronic mail advertising workflow is the welcome sequence that’s robotically despatched to each electronic mail subscriber instantly after they affirm their subscription.
Different fashionable kinds of electronic mail advertising workflows embody:
- Content material workflows.
- Gross sales workflows.
- Launch workflows.
- Dunning workflows.
- Win-back workflows.
E-commerce companies additionally generally use product advice workflows and deserted cart workflows.
Ought to You Use E mail Advertising Workflows?
One-off broadcast emails are nice for when you’ve a time-sensitive announcement (e.g., a flash sale).
Nevertheless, if they’re the muse of your electronic mail advertising technique, then you’re nearly definitely:
- Losing assets resembling time, power, and cash.
- Leaving some huge cash on the desk.
It merely doesn’t make any sense to make use of guide broadcast emails when you may be utilizing automated electronic mail workflows as an alternative.
Ideally, in terms of electronic mail advertising, you wish to automate all the pieces that may be automated in order that you may preserve your assets whereas maximizing the ROI of your electronic mail advertising campaigns.
Sure, electronic mail workflows take time to arrange, however it’s a worthwhile funding that may repay in the long term!
How you can Setup an E mail Advertising Workflow
Okay, so now that you simply perceive why electronic mail advertising workflows are necessary, how do you really set one up?
Decide the Aim of Your E mail Workflow
Each electronic mail workflow must have a objective. What are you making an attempt to attain?
- Enhance engagement?
- Promote a selected services or products?
- Create pleasure round your upcoming product launch in order that you may have an enormous launch day?
Keep away from obscure objectives like “bettering model consciousness” as a result of that’s not one thing you’ll be able to measure.
Select a concrete goal that may be measured with particular metrics resembling open charges, click-through charges, gross sales, and many others.
Design Your E mail Workflow
After you have selected the objective, it’s time to design an electronic mail sequence that may enable you to obtain it.
Some components to think about right here:
- Workflow size. It is advisable to resolve what number of emails to incorporate on this explicit workflow. E mail workflow size can vary from a number of promotional emails to a six-email welcome sequence to an open-ended sequence the place you add new emails as you go – and something in between. All of it depends upon what you are attempting to attain.
- Workflow continuity. It is advisable to take into account every electronic mail not simply from a standalone perspective but additionally from a sequence perspective. How does it choose up the place the earlier electronic mail left off and set the stage for the subsequent electronic mail? Just be sure you perceive the massive image.
- E mail frequency. You additionally must resolve at what intervals you’ll ship the emails on this sequence. Usually, for brief sequences which are clearly outlined, say, a welcome sequence, we suggest a each day frequency. In the meantime, for longer sequences, particularly open-ended ones, a weekly frequency would possibly work higher.
You wish to have an overview of your electronic mail workflow earlier than you begin producing the content material for it.
By the best way, ClickFunnels 2.0 consists of templates for numerous electronic mail workflows, which drastically simplifies the workflow design course of.
Produce the Content material For Your E mail Workflow
You’ll be able to both produce the content material your self or outsource it to an electronic mail copywriter.
We suggest utilizing the Hook, Story, Provide a copywriting framework for electronic mail copy. That’s what we do and it has labored extraordinarily nicely for us!
- Hook. Seize the subscriber’s consideration with a compelling topic line. That is crucial copy factor of your electronic mail so just be sure you give it the eye it deserves. In any other case, even if you happen to get all the pieces else proper, it gained’t matter as a result of the subscriber gained’t open your electronic mail!
- Story. Inform the subscriber a charming story that resonates with them on an emotional stage. Ideally, it ought to embody a lesson that’s related to them in order that they might really feel that they’ve discovered one thing from studying your electronic mail.
- Provide. Transition from the story to your gross sales pitch after which to the decision to motion.
Right here’s how our co-founder Russel Brunson explains it:
Set Up Your E mail Workflow
This may depend upon what software program you’re utilizing.
Right here’s easy methods to do it in ClickFunnels 2.0:
E mail Advertising Workflow Instance: The 6-E mail Welcome Sequence
Right here’s the welcome sequence that we suggest sending to the potential buyer as soon as they offer you their electronic mail deal with:
- E mail #1: Who Are You? Introduce your self to the brand new subscriber.
- E mail #2: The place Did You Come From? Share your origin story. How did you come to do what you do now?
- E mail #3: What Do You Do? Clarify what it’s that you simply do. How does all of it work?
- E mail #4: How Did You Achieve This Experience? Clarify what makes you certified to do what you do. Point out related schooling, credentials, and accomplishments.
- E mail #5: Who Do You Do This For? Describe your dream clients + share a case research on the way you helped such an individual get the outcomes that they needed.
- E mail #6: How Can You Do It For Me? Pitch your frontend supply and supply a hyperlink to its gross sales web page.
Alternatively, you should use a “buffet” method, the place as an alternative of pitching one supply, you present an inventory of all of your presents with fast descriptions and call-to-action hyperlinks.
This welcome sequence lets you construct belief, which makes it simpler to promote your frontend product on the finish of it.
It’s a way more efficient method to electronic mail advertising than hitting the brand new subscriber with a gross sales pitch instantly!
How To Use Advertising Automation To Make Your Emails Extra Related
To this point, we now have solely mentioned linear electronic mail workflows the place all subscribers get the very same electronic mail sequence.
Advertising automation is an electronic mail advertising follow the place you create electronic mail workflows that embody behavioral triggers.
You should use it to robotically tailor your electronic mail content material to every subscriber based mostly on their conduct with “if/then” guidelines.
Right here’s an instance:
The screenshot above depicts a easy electronic mail workflow however you can also make them as advanced as you need.
We suggest mastering advertising automation as a result of it’s one of the best ways to make sure that your emails are as related to every subscriber as doable.
For instance:
Think about that you simply promote three fitness-related on-line programs that concentrate on three completely different issues: shedding pounds, gaining muscle, and fixing posture.
In that case, if you happen to solely have one lead era funnel, it is smart to go together with the beforehand talked about “buffet” method and record all three presents within the sixth electronic mail of your welcome sequence.
You’ll be able to then use advertising automation to robotically tailor future electronic mail content material to every subscriber based mostly on which hyperlink they click on.
Say, if somebody clicks by means of to the load loss course gross sales web page, however doesn’t buy it, you should use that as a set off for a sequence of emails about weight reduction.
On condition that their conduct has indicated an curiosity in weight reduction, it is smart to ship them weight-loss content material as an alternative of muscle-building or posture stuff, proper?
Right here’s a basic rule of thumb that it’s best to all the time take note:
The extra related the e-mail, the upper its conversion fee.
So arrange these advertising automations!
How you can Mix Advertising Automation With E mail Segmentation
E mail segmentation is an electronic mail advertising follow the place you create subscriber segments based mostly on numerous standards resembling demographic data, subscriber conduct, buy historical past, and many others.Â
It permits you to:
- Goal particular subscriber segments.
- Exclude particular subscriber segments.
You’ll be able to mix it with advertising automation and robotically phase subscribers based mostly on their conduct.
For instance:
Let’s proceed with the instance of promoting three fitness-related on-line programs.
Say, if a subscriber clicks on the load loss course hyperlink within the sixth electronic mail of your welcome sequence and buys it, it is smart to exclude them from future gross sales emails that put it on the market.
You are able to do that by making a subscriber phase for individuals who have bought your weight reduction product after which establishing advertising automation so that everybody who buys it could be robotically added to that phase.
This may make it simple to exclude them from each guide broadcast emails and automatic electronic mail workflows designed to promote that individual on-line course.
Setup E mail Advertising Workflows With ClickFunnels 2.0!
ClickFunnels 2.0 is an all-in-one advertising platform that has all the pieces you have to construct a worthwhile on-line enterprise.
It features a highly effective electronic mail advertising performance that you should use to:
- Ship one-off broadcast emails.
- Arrange automated electronic mail sequences.
- Create advertising automation with behavioral triggers.
We provide a free 14-day trial which implies that you may try our software program with none threat!
