Desperados, the Heineken beer model, has launched a worldwide marketing campaign that showcases celebration friends experimenting with style and music.
“Pour some uncommon in your normal”, by We Are Pi, goals to encourage individuals to strive new issues.
The movie opens with a neighbour arriving at a home celebration wanting as if she goes to complain in regards to the noise. Nonetheless, she asks for the music to be turned up and steps into the home to witness celebration friends celebrating their creativity by carrying inflatable clothes along with the swimming pool, or having an arm that may pop open a bottle of Desperados.
The marketing campaign was created by Victor Morón, Ankita Tobit, Jose Hernandez and Pierre Gilles, and directed by Freddie Powell by Drool.
It should run throughout TV, on-line and out-of-home channels. There may also be an experiential component to it, particulars of which will likely be launched at a later date.
Rutger van der Stegen, world advertising supervisor at Desperados, informed Marketing campaign that the model is “all the time looking for methods of unleashing creativity”.
He stated: “This yr’s marketing campaign absolutely encapsulates the mindset of our customers who wish to enterprise into the sudden nevertheless it takes them a little bit of daring to take action. Based mostly on that perception, we requested We Are Pi to create a marketing campaign that may rejoice the people who find themselves making an attempt new issues.
“We consider that if we present this to our customers, then we will additionally encourage them to do the identical, in order that they really feel the liberty to begin experimenting and unleashing their artistic facet and letting go of their internal inhibitions that may generally block individuals from making an attempt new issues.”
Rick Chant, govt artistic director at We Are Pi, added that the company needed to make sure the advert was “strolling the stroll” when it comes to being uncommon.
He stated: “We needed so as to add one thing uncommon within the spot itself so we hid a beer bottle throughout the movie, impressed by a few of the belongings you’d see on The Simpsons. We’re going to make use of social media to encourage individuals to search for the hidden beer for the chance to win sudden competition experiences.”
