Not too long ago, Mintel attended the In Cos Korea 2023 in Seoul. As its long-standing companion, this yr we continued the custom of showcasing a wide range of Okay-beauty merchandise which might be fashionable worldwide within the Okay-Magnificence Innovation Zone. Every product chosen for show was backed by information from Mintel’s World New Merchandise Database (GNPD), coupled with insights from our business consultants.
Listed below are a few highlighted merchandise:
Inisfree Retinol CICA Moisture Restoration Serum
In 2022, this product acquired the second finest @Cosme Greatest Cosme Awards underneath the serum class. By way of gross sales on Lotte, it ranks thirteenth amongst essences, main the pack for each Japanese and Korean manufacturers.
This delicate but efficient essence is designed to deal with pores and skin points equivalent to zits, textural irregularities, and enlarged pores. It incorporates the distinctive Cica-Liposomlogy™ ingredient from Jeju Island, providing a light-weight texture appropriate for these new to retinol remedies or these with delicate pores and skin.
Tirtir Masks Match Purple Cushion SPF40 PA++
This product clinched the second place in each the make-up class of Lotte’s Korean Cosmetics Greatest Cosme and the inspiration class of the @Cosme Greatest Cosme awards in 2022.
It’s famend for its long-lasting protection, oil management, and superior concealing capabilities. Enriched with hibiscus, propolis, and white water lily essence, it retains pores and skin hydrated and lumious. It additionally supplies SPF40 PA++ safety in opposition to dangerous UV rays. In the meantime, Its patented dual-layer movie expertise enhances the sturdiness of make-up.
Fantastic thing about Joseon Ginseng Essence Water
This model boasts the next fame in america than in its dwelling nation, South Korea, a testomony to its profitable advertising and marketing technique. The model makes use of delicate formulations incorporating conventional Korean elements equivalent to inexperienced tea, rice, purple beans, and snail mucin protein.
Its minimalist packaging bears a resemblance to Hanyul, but it’s value is ready at a extra reasonably priced degree. Fantastic thing about Joseon’s advertising and marketing actions on social media platforms, notably Instagram, are commendable, and it additionally retails its merchandise on the US Amazon platform.
Laka Jelling Nude Gloss
Laka is a gender-neutral magnificence model extremely revered in Thailand, notably amongst younger shoppers. Its lipstick and mascara merchandise are notably wanted. The model employs a vegan components infused with ten types of vitamin-rich fruit juices, particularly designed to stop lip chapping.
ACWELL N4 Actual Aqua Balancing Cream
ACWELL – an acronym for Zits + WELL – seeks to advertise concord and steadiness in skincare. The model’s inspiration is derived from ‘Donguibogam’, a traditional in Korean conventional drugs. The product makes use of supercritical extraction of efficient polyphenols elements from 4 natural vegetation, together with licorice leaf, sedum sarmentosum, and houttuynia cordata. These compounds are then developed utilizing the patented PURITONX 3.0 N4 components.
This gel cream supplies optimum moisture to the pores and skin with Jeju Brussels sprouts, Hydra-G and Omega 3&6, and it additionally replenishes a wholesome moisture steadiness even from exterior stimuli. The product helps to ship and lock in water inside the pores and skin barrier and soothes the pores and skin all day lengthy with none sticky feeling.
