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To AI or Not To AI?. Product leaders across the globe marvel… | by Keren Koshman | Jul, 2023


Product leaders across the globe marvel how and why to harness the ability of AI and its tendencies of their merchandise. This text goals to problem these ideas and query when and the way to take action.

Lately, I get requested lots about utilizing AI as a instrument in merchandise. Product leaders world wide marvel how one can experience the AI tendencies, in addition to the place to make use of this expertise.

As with each expertise, my first take is that it’s an answer and doesn’t stand alone. What do I imply? Enterprise objectives drive your product, and I at all times select quick and low-cost options first. If we will’t get the worth we search and we will’t transfer the enterprise needle sufficient — now it’s an excellent time to maneuver into complicated expertise like AI.

Bear in mind, the purpose is to not use AI for the sake of utilizing AI, however to make use of it as a instrument to unravel particular issues and enhance your product. Due to this fact, begin with essentially the most easy options to maneuver the enterprise needle.

Having mentioned that — let’s say your small business purpose is to harness the tendencies of AI into your product. Earlier than diving deep into this query, I might begin to acknowledge myself with the capabilities. There are various assets on the market. I like to recommend starting with some fundamentals on Linkedin Programs (domesticate AI-first mindset), going all the best way into classics to essentially deep-dive and perceive what it’s all about, like Coursera’s programs of Andrew NG.

After you have a strong understanding of AI, it’s time to determine the place it may possibly add essentially the most worth to your product. This could possibly be something from automating repetitive duties to offering customized experiences to your customers. The bottom line is to give attention to areas the place AI can considerably enhance present options.

Subsequent, it’s essential to remain up to date with the most recent AI tendencies. AI is a quickly evolving area, and what’s cutting-edge in the present day may be outdated tomorrow. Attend AI conferences, observe AI thought leaders on social media, and subscribe to AI newsletters to remain forward of the curve.

Lastly, integrating AI into your product shouldn’t be a one-time course of. It’s a journey that includes steady studying, experimentation, and iteration. Be ready to adapt your methods as new AI applied sciences and tendencies emerge.

Will AI change the best way we lead and construct merchandise? I consider so. Cultivating an AI-first mindset can be essential (however pay attention to utilizing easy instruments first!). As product leaders, we should embrace AI as a instrument for innovation and aggressive benefit whereas understanding its limitations and potential dangers.

I’ll conclude by referring to my article about how product leaders ought to take into consideration AI strategically.

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