Working with LAYER, pet product firm Earth Rated has unveiled a brand new model identification that showcases its development and assortment. Most notably, the rebrand sees the colors inexperienced and yellow take centre stage – colors seen to our canine buddies.
The Earth Rated and LAYER overhaul makes use of a playful but complete technique to make sure cohesion between the model’s present and future merchandise. Because the pet toys and equipment market is highly-competitive, the main target was to create lovely, useful, and ergonomic merchandise to serve pets and their people nicely.
The colors utilised within the revamp are vibrant, trendy, and energetic shades. Its main tone, recent inexperienced, is paired with vibrant secondary colors like yellow to create putting visible contrasts. Yellow is without doubt one of the few hues canine can see, aside from gray, brown, and blue.
Working intently with the group, LAYER additionally helped the model revise its model mark, sustainable packaging, design language, and extra. The brand new model mark bids goodbye to its cartoon canine mascot. As a substitute is a modern, environmentally-inspired design that cleverly incorporates a canine’s silhouette within the alphabets ‘T’ and ‘H’, full with a wagging tail.
Furthermore, the growth of Earth Rated’s merchandise now consists of dog-walking items purposefully redesigned to be sustainable. These embrace canine toys manufactured from pure rubber and poo baggage manufactured from 65% post-consumer recycled plastic.
In addition to that, the rebrand launched Earth Rated’s new typeface, Filson Professional – a rounded font that helps its energetic and approachable identification. Alongside seamless packaging, design fashion, and balanced colors, the general visuals mix nicely and replicate its positioning.
Based in Canada in 2009, Earth Rated produces pet merchandise and requirements like toys, poop baggage, and grooming wipes. The model presently provides over 20,000 retail shops in 40 international locations and is rising.
