The High 10 Brevo/Sendinblue Options for Your Ecommerce Retailer

Sendinblue carved out a distinct segment as a high-quality, low-cost e-mail advertising platform. It might need lacked among the bells and whistles of premium instruments, however it did all of the necessities nicely — and at a fraction of the worth of its rivals.

Issues modified considerably in Could 2023, when the platform bolted on CRM performance as a part of its rebranding to Brevo. Not solely is it nonetheless low-cost, however it additionally does a ton of additional stuff.

(N.B. As a result of Brevo is a brand new — and relatively unknown — identify, we’ll largely discuss with it as Sendinblue all through this text.)

With all that extra performance, is Sendinblue/Brevo a no brainer for budget-conscious companies?

It relies on your wants. However there’s no scarcity of Sendinblue options on the market. Some are higher catered to particular industries; others have extra superior options; some provide extra beneficiant function units. That will help you make the fitting selection for what you are promoting, we’ve in contrast the highest 10 Sendinblue options by:

• Value
• Product options
• Buyer assist
• Professionals and cons
• Audience

Let’s get into it…

What Are the Greatest Sendinblue Options?

The ten Greatest Sendinblue Options

That is our article, so you’ll be able to forgive us for beginning with our personal platform. Drip does advertising automation for ecommerce companies (with a specific give attention to DTC manufacturers). We assist ecommerce entrepreneurs create extremely personalised, revenue-driving e-mail and onsite campaigns — with out requiring any superior technical abilities. No surprise 1000’s of manufacturers belief us to interact their audiences and develop their gross sales.

What Makes Drip the Greatest Sendinblue Different?

• Made for ecommerce companies. Sendinblue has some helpful options for ecommerce manufacturers, together with the flexibility to ship transactional emails on all value plans (even the free one). But it surely’s not a devoted ecommerce platform, so it doesn’t have the depth of ecommerce-specific segmentation and automation options supplied by Drip.
• Ecommerce-focused improvement pathway. Sendinblue serves companies in a number of industries, from automotive to media and publishing to NGOs. As a result of it has to maintain all of them happy, there’s little incentive to introduce new options that solely profit a small proportion of consumers. In contrast, Drip is 100% centered on ecommerce — and so is our improvement pathway. All the things we do is designed that will help you generate extra leads, gross sales, and income.
• Income-focused reporting. Sendinblue’s studies are a little bit difficult to learn — and if you happen to’re on the Starter plan (or beneath), you solely get restricted entry to information. On the flip facet, all Drip prospects can leverage the total energy of our revenue-focused studies, serving to them perceive the worth of each single automation and e-mail. We even let you know precisely how a lot income you’ve generated by way of Drip campaigns.
• Superior onsite ecommerce advertising. We lately added superior onsite advertising to our toolkit with the addition of Sleeknote, a feature-rich onsite type and popup-building platform — serving to our customers attain prospects past the inbox. Sendinblue has a strong, easy-to-use form-builder, however it lacks Drip’s depth of personalization and customization.
• UI constructed for ecommerce. As a result of Drip is constructed from the bottom up for ecommerce companies, our interface solely consists of the stuff you want, making it simple to navigate. Sendinblue is a extra generalist platform, so it inevitably has instruments that weren’t designed for non-ecommerce manufacturers. 
• Devoted assist for ecommerce manufacturers. Ecommerce advertising is our bread and butter — and we’re comfortable to share our data. Our assist crew is comfortable to tug up a chair, get below the bonnet of your ecommerce technique, and supply suggestions tailor-made particularly to your model. Sendinblue’s assist is completely competent, however you’ll have to subscribe to its top-tier Plus plan to unlock personalised assist.

How Does Drip Examine to Sendinblue?

• Ecommerce-specific performance. Assuming you’re an ecommerce enterprise (with a considerable finances and adequate technical capabilities), Klaviyo does a greater job than Sendinblue, just because it’s a devoted ecommerce automation platform.
• Extra ecommerce integrations. Sendinblue claims to supply 150+ integrations (though shopping its record, we might solely see 63 at time of writing). Klaviyo, in the meantime, options 300+ pre-built integrations, together with widespread ecommerce instruments like Gorgias and LoyaltyLion.
• Extra ecommerce templates. Once more, this one’s a easy numbers sport: Sendinblue affords 60+ absolutely customizable e-mail templates. However Klaviyo has 100+ templates throughout e-mail, SMS, types, and automations. So it takes the prize right here.
• Ecommerce-focused reporting. Klaviyo’s reporting device is great, with pre-built and absolutely customizable dashboards that visualize all of your KPIs in a single place. Sendinblue is way extra restricted right here, particularly at lower cost factors.
• Predictive analytics. Klaviyo’s superior information science-driven options are able to forecasting when a buyer will place their subsequent order, and even calculate their predicted lifetime worth, churn threat, and spending potential. Sendinblue can’t compete right here.

Is Klaviyo too costly? Try our piece on the greatest Klaviyo options available on the market. 

How Does Klaviyo Examine to Sendinblue?

Tens of millions of companies use Mailchimp. So many, the truth is, that the platform has an astonishing 66 % market share amongst e-mail advertising instruments. However the most well-liked choice isn’t at all times the greatest (particularly provided that Mailchimp has elevated its costs and lowered performance on lower cost plans). So is Mailchimp one of many higher Sendinblue options?

What Makes Mailchimp the Greatest Sendinblue Different?

• Extra e-mail templates. Sendinblue’s e-mail templates are strong and out there to all prospects, even these on the free plan. Nonetheless, it lacks the number of Mailchimp’s (100+) e-mail templates — albeit not all of these are accessible by way of Mailchimp’s free account. Mailchimp additionally means that you can code or add your individual templates.
• Free touchdown web page builder. Sendinblue affords among the finest free plans available on the market, however it doesn’t embody touchdown page-building performance. In contrast, Mailchimp’s touchdown web page builder is offered to all customers, even these on the free account.
• Extra superior reporting. We’ve already famous Sendinblue’s reporting limitations, and Mailchimp has the sting right here too — partially as a result of Sendinblue lacks social and ecommerce studies.
• Extra integrations. Mailchimp is a better-known device, so it’s no shock that it affords way more integrations than Sendinblue (roughly twice as many). That stated, Sendinblue has a Zapier integration, providing entry to 1000’s extra instruments and platforms.

Mailchimp too easy in your wants? Try our greatest Mailchimp options for ecommerce. 

How Does Mailchimp Examine to Sendinblue?

• Further free instruments. Sendinblue’s free plan is great — and if you happen to’re purely trying to ship advertising and transactional emails, it undoubtedly wins right here. However Omnisend affords some good extras that Sendinblue lacks, together with A/B testing and as much as 500 internet push notifications.
• Ecommerce-centric studies. Omnisend’s reporting is constructed for ecommerce companies, specializing in income attribution and reporting. It’s additionally simple to seek out useful ecommerce studies, like income per marketing campaign. As we’ve famous earlier than, Sendinblue’s reporting isn’t nice (and it lacks ecommerce monitoring as normal).
• Extra assist choices. Sendinblue affords good assist and a very good data base, however if you happen to’re on a lower cost plan, you’ll have to deal with reaching them by way of e-mail. In the meantime, Omnisend affords 24/7 e-mail and dwell chat assist on all plans (whereas Professional and Enterprise-level prospects may entry a devoted buyer success supervisor at a further one-off value).
• Extra e-mail templates. Omnisend’s library consists of 100 ecommerce e-mail templates, all of which can be found throughout all value plans. Sendinblue has fewer templates — and never all are related to ecommerce companies.

How Does Omnisend Examine to Sendinblue?

• Enormous vary of e-mail templates. AWeber affords one of many largest template libraries available on the market, giving customers entry to over 600 completely different e-mail and publication templates. Not all of them are super-high high quality, but when we’re going purely on the numbers right here, AWeber has the sting.
• Extra integrations. Once more, this one’s a numbers sport — and AWeber wins it palms down, providing 750+ integrations. In contrast, Sendinblue claims to supply over 150.
• Over-the-phone assist. AWeber is among the few platforms to supply phone-based assist on all (paid) value plans. With Sendinblue, you’ll must pay $65+ per 30 days for the Marketing strategy to unlock over-the-phone assist.
• (Extra) free push notifications. Free AWeber customers can ship internet push notifications to as much as 50,000 subscribers per 30 days, whereas Sendinblue’s free plan limits push notifications to only 500 month-to-month impressions.
• (Barely) higher e-mail deliverability. In keeping with E-mail Deliverability Report, AWeber performs barely higher than Sendinblue in deliverability assessments. The extra inboxes you attain, the extra income you’ll be able to generate.

How Does AWeber Examine to Sendinblue?

• Constructed for creators. With out wishing to state the apparent, ConvertKit’s largest level of distinction is its give attention to supporting content material creators. All its options are designed for creators, whereas Sendinblue caters to companies throughout numerous industries.
• “Free” referral advertising. Creator Professional-level ConvertKit prospects get inclusive entry to SparkLoop’s referral advertising platform, giving them a free and straightforward option to increase their viewers. Sendinblue doesn’t at the moment combine immediately with SparkLoop (or another referral platform, so far as we are able to inform).  
• Be part of the ConvertKit Creator Community. All (paying) ConvertKit customers can entry the platform’s Creator Community, permitting them to advocate — and be beneficial by — different creators. It’s one other low-effort, high-reward option to increase your viewers. Sendinblue doesn’t provide something comparable.
• Earn sponsorship income. In case you’ve received 10,000+ publication subscribers, ConvertKit will provide help to monetize your content material by way of paid sponsorship alternatives. Unsurprisingly, Sendinblue — which isn’t constructed for content material creators — doesn’t have an identical function.
• Higher worth for small e-mail lists. When you have not more than 1,000 subscribers, you’ll be able to ship limitless emails freed from cost by way of ConvertKit. Sendinblue usually affords higher worth for bigger accounts, although. 

How Does ConvertKit Examine to Sendinblue?

• Excellent e-mail deliverability. At time of writing, GetResponse sits proudly atop E-mail Deliverability Report’s deliverability rating, whereas Sendinblue is down in mid-table.
• Constructed-in generative AI. Sendinblue is but to hitch the generative AI revolution, whereas GetResponse has constructed its personal GPT-3.5-powered e-mail generator — out there on all paid plans.
• Constructed-in webinar internet hosting. Run quite a lot of webinars? With GetResponse, you’ll be able to host them from throughout the platform (supplied you pay for one of many higher-tier plans). You’ll want a third-party integration to host webinars by way of Sendinblue.
• Handle paid adverts by way of extra platforms. Sendinblue prospects can create and handle Fb adverts by way of the platform, whereas GetResponse affords built-in assist for Google and Meta adverts, providing extra methods to achieve new audiences and retarget earlier web site guests.
• AI-driven web site builder. GetResponse has an AI-powered web site builder, permitting customers to create their very own web sites with out requiring any coding abilities. It’s out there on all GetResponse plans, even the free one. Whereas Sendinblue does have a touchdown web page builder, it’s much less superior and is simply out there at Enterprise degree and above.

How Does GetResponse Examine to Sendinblue?

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