Do you bear in mind a time the place a chunk of content material made you a longtime fan of a specific model or firm? Perhaps it was a humorous YouTube video or an excellent informative weblog publish — each of that are content material advertising and marketing examples.
Content material advertising and marketing examples embrace media like newsletters, podcasts, social media posts, and movies. All of those types of content material are supposed to present helpful and related info that delights customers and attracts them to your model.
That will help you use content material advertising and marketing to your organization’s benefit, listed here are a few of my favourite content material advertising and marketing examples of 2022.
Content material Advertising Examples
- Spotify Wrapped
- DuoLingo’s TikTok
- Canva’s Design Faculty
- Hairstylist Theresa Van Dam’s TikTok
- Lady With the Canines YouTube channel
- Crunchyroll Collections
- Chewy’s academic YouTube
- Amazon Prime’s The Anime Membership
- UN Refugee Company’s Podcast
- The Washington Put up’s TikTok
- Jackson Galaxy’s YouTube
- You Suck at Cooking
- Warby Parker E mail advertising and marketing
- Content material Advertising Institute’s Click on to Tweet
- Digital Olympus’s Professional Roundup
- Colgate’s Useful resource Web page
- Moz’s Subject Clusters
- Mailshakes’ Advertising Automation
- Townsend Safety’s Content material Supply
- Venngage’s Free Product
Content material Advertising Examples
- Spotify Wrapped
- DuoLingo’s TikTok
- Canva’s Design Faculty
- Hairstylist Theresa Van Dam’s TikTok
- Lady With the Canines YouTube channel
- Crunchyroll Collections
- Chewy’s academic YouTube
- Amazon Prime’s The Anime Membership
- UN Refugee Company’s Podcast
- The Washington Put up’s TikTok
- Jackson Galaxy’s YouTube
- You Suck at Cooking
- Warby Parker E mail advertising and marketing
- Content material Advertising Institute’s Click on to Tweet
- Digital Olympus’s Professional Roundup
- Colgate’s Useful resource Web page
- Moz’s Subject Clusters
- Mailshakes’ Advertising Automation
- Townsend Safety’s Content material Supply
- Venngage’s Free Product
1. Spotify Wrapped Playlists
Spotify Wrapped is without doubt one of the music streaming app’s most profitable content material advertising and marketing campaigns. Close to the tip of yearly, Spotify customers get a enjoyable roundup of all of the music they’ve listened to that 12 months. The roundup is damaged down into genres, years, artists, and extra, and is displayed with brightly coloured graphics.
It then creates a customized playlist of the person’s most listened to songs, and customers have the choice to share their wrapped playlists on social media — a key component that has made the marketing campaign to pattern on social media yearly since its inception.
2. DuoLingo’s TiKTok
You doubtless know DuoLingo as the web site and app that helps customers be taught a brand new language, however the firm has generated buzz on TikTok for an additional motive — the corporate’s self-proclaimed “unhinged” mascot.
DuoLingo has amassed over 4.5 million followers on TikTok because of its constant stream of content material that includes the corporate’s iconic inexperienced owl mascot. Although most of the movies don’t point out the corporate’s services, the account’s capacity to create humorous, fashionable content material has helped elevate model consciousness on the app — one thing many manufacturers wrestle to do.
3. Canva’s Design Faculty
Canva’s Design Faculty gives worth to its customers by educating them create participating photographs with minimal design expertise and with out sophisticated software program. It additionally does a fantastic job of exhibiting all of the design potentialities Canva has to supply.
4. Hairstylist Theresa Van Dam’s TikTok
Theresa Van Dam is a hairstylist and proprietor of the Unbelievable Sams Salon in Lenox, Illinois. Her TikTok account is known for her skits that present how she offers with impolite clients — all of whom she calls “Karen.”
Her content material is usually praised for being relatable to anybody who has ever needed to take care of unruly clients.
This relatable method to content material works as a result of whereas TikTok customers come to the account for laughs, they’re additionally proven movies of her glorious work as a stylist. Her TikTok now has 4.9 million followers, and Theresa has mentioned typically in her movies that she now has so many shoppers she typically requires new ones to guide her months prematurely.
5. Lady With The Canine’s YouTube Channel
Lady With The Canine’s is a YouTube channel run by an expert pet groomer named Vanessa, proprietor of Excellent Pooches Canine Grooming in Ontario Canada.
The channel options glorious content material advertising and marketing by offering leisure for viewers whereas additionally exhibiting off her expertise as a groomer — I imply, who does not prefer to see dramatic huskies screaming at slightly blow dryer?
On account of her content material advertising and marketing efforts, Vanessa’s channel now has 1.5 million followers — and her clientele has grown to incorporate cats and the occasional pig. She was additionally in a position to elevate sufficient cash to donate to animal sanctuaries.
6. Crunchyroll Collections
Crunchyroll is a U.S.-based firm that licenses, distributes, and streams anime around the globe. One of many methods Crunchyroll markets itself on-line is thru YouTube through its Crunchyroll Collections channel. Crunchyroll Collections hosts clips and compilation movies of extremely searched moments from in style anime.
One of these content material advertising and marketing engages viewers, retains the model on the prime of search outcomes for in style anime, and exhibits how broad the corporate’s catalog is — encouraging viewers to subscribe to its streaming service. Discover there’s even a button within the channel’s banner that viewers can click on to start out a 14-day free trial if they need extra content material.
7. Chewy’s YouTube Channel
Chewy is a web based retailer of pet merchandise that has discovered a singular option to promote its totally different merchandise. Chewy’s YouTube channel is filled with recommendation relating to pets, coaching, and animal well being. It additionally options academic movies, like “A Day within the Lifetime of a Particular Wants Cat Rescue and Sanctuary.”
In most movies, Chewy gives invaluable info whereas tying of their merchandise. For instance, within the video “Find out how to Introduce a Canine to a Cat,” the corporate lists the supplies wanted to introduce the 2 animals — exhibiting all of the totally different merchandise they promote.
Moreover, the outline of the video features a hyperlink to a publish on the corporate’s weblog that provides extra info. The weblog publish additionally gives hyperlinks to the place pet homeowners should buy the supplies they want off the official Chewy web site. This encourages viewers to go to its web site and make purchases.
8. Amazon Prime’s The Anime Membership
Anime has turn into extra in style through the years, and plenty of streaming providers are cashing in on the pattern — together with Amazon Prime. However how does Amazon stand out among the many stiff competitors of Crunchyroll, Netflix, and Hulu? It began by partnering with actress and content material creator Cheyenne The Geek to create an internet sequence referred to as The Anime Membership.
The Anime Membership provides anime suggestions based mostly on style and tackles totally different matters typically referenced in anime. All of the anime Cheyenne references can be found to observe on Amazon Prime, encouraging viewers to subscribe to the streaming service.
9. UN Refugee Company’s “Pressured to Flee” Podcast
The UN Refugee Company’s Webby Award-nominated podcast helps elevate consciousness for refugees by telling their distinctive and coronary heart wrenching tales. This type of content material advertising and marketing is compelling, leaves the viewers with a greater understanding of a refugee disaster, and exhibits the significance of company’s work.
10. The Washington Put up’s TikTok
The Washington Put up’s TiKTok takes a comedic method to historical past, information, and politics — interesting to its 1.4 million followers. The account additionally hyperlinks to the Washington Put up’s web site.
11. Jackson Galaxy’s YouTube Channel
Jackson Galaxy is the previous host of Animal Planet’s “My Cat from Hell,” a present that cat homeowners get alongside higher with their unruly cats. Now, he has a web site the place he sells cat merchandise and consultations.
To assist promote his work and set up himself as an professional, Jackson runs a YouTube channel the place he solutions widespread questions relating to cats and cat possession. In these movies, he gives recommendation, promotes his guide, and showcases the merchandise he has on his web site that may assist cat homeowners.
You Suck at Cooking began off as a humorous YouTube channel that confirmed individuals assist to cook dinner easy meals. Years later, the channel remains to be hilarious however can also be used to advertise the host’s cookbook. The channel’s dry humor, random skits, and working gags assist it stand out from different on-line self-help cooking assets.
13. Warby Parker’s E mail Advertising
One of many many motive’s Warby Parker stands out from different on-line glasses retailers is its enjoyable and crowd pleasing (no pun meant) electronic mail advertising and marketing campaigns. Within the instance beneath, Warby Parker welcomes summer time trip with its vibrant crystal-themed glasses eyewear. The calls to motion within the electronic mail are straightforward to identify, the colours are vibrant and enjoyable, and the corporate’s social media accounts are clearly introduced.
14. Content material Advertising Institute’s Click on to Tweet
When you make it straightforward for individuals to share one thing fascinating with their community, then they are much extra doubtless to take action. Embedding a “click on to tweet” button that mechanically shares quotes or statistics out of your article is an efficient means to do this.
For instance, this weblog publish that I wrote for Content material Advertising Institute is essentially the most extensively shared visitor weblog publish I’ve ever written:
Months after publication, I nonetheless get every day Twitter notifications from individuals tweeting about this text. And the vast majority of the tweets come from the “click on to tweet” choice that Content material Advertising Institute presents all through the publish.
If you wish to begin including “click on to tweet” choices all through your web site content material, try this free software.
15. Digital Olympus’s Professional Roundup
It doesn’t matter what trade you are in, there are influencers to whom individuals search for recommendation.
Digital Olympus interviewed over 40 digital advertising and marketing consultants for one in every of their weblog posts, asking every professional to supply their simplest methodology for buying visitors.
What I most like about this weblog publish is how Digital Olympus organizes the contributions. On the prime of the web page, there is a headshot of every professional subsequent to their identify. If you wish to learn a specific professional’s tip, you merely need to click on on their headshot and you will leap right down to their quote.
There’s additionally an anchor-linked Desk of Contents that enables for topic-based searches. This fashion, readers can leap to the particular sections which might be most relevant to them.
16. Colgate’s Analysis Web page
Making a useful resource web page made up of useful hyperlinks on a given subject is an efficient option to create useful content material.
If your enterprise has been producing content material for some time, then likelihood is you’ve got clusters of associated content material to help the matters round which your enterprise needs to construct authority.
For instance, oral hygiene firm Colgate has over 1,200 items of content material associated to their broad subject “gum illness.”
That is a lot of content material to sift via, which is why Colgate created a useful resource web page made up of particular sections of gum disease-related content material, like “What are the Levels of Gum Illness?” or “Find out how to Remedy Gingivitis.”
Every part presents:
- A paragraph of explainer textual content
- A bulleted checklist of particulars on the sub-topic
- Hyperlinks to related content material on their web site
17. Moz’s Subject Clusters
The subject cluster framewor is a extremely efficient search engine marketing technique that demonstrates to Google that the content material in your web site is organized and related to searchers. To be taught extra about this framework, watch the video beneath.
Some manufacturers have taken this method to the following degree by making a multi-page masterclass or information that hyperlinks collectively like-themed pillar pages. A pillar web page is an internet site web page that covers a subject in-depth and hyperlinks to a cluster of associated content material, also referred to as a cluster. One in all my favourite examples of that is Moz’s Newbie’s Information to Content material Advertising.
Moz creatively places a chapter checklist firstly of every web page that hyperlinks out to extra particular content material marketing-themed pages inside the subject cluster.
Moreover, utilizing an anchor-linked chapter checklist is an efficient option to join the cluster collectively — it gives worth to the reader whereas passing authority via to every pillar web page.
18. Mailshakes’ Advertising Automation
Advertising automation is a mix of software program and technique. With advertising and marketing automation, companies can goal prospects and clients with automated messages throughout a number of on-line and offline channels together with electronic mail, textual content, internet, and social media. Every message is shipped mechanically in accordance with a pre-set checklist of directions, referred to as workflows.
Advertising automation may be an efficient software to maintain your viewers engaged together with your model, but it surely’s essential to ensure you’re sending the proper messages to the proper individuals on the proper time.
Mailshake, an electronic mail outreach software, applied advertising and marketing automation successfully by making a Chilly E mail Masterclass to show individuals make higher connections through electronic mail outreach. The masterclass is made up of eight complete classes (i.e. pillar pages).
Mailshake is aware of that it is a lot of content material for individuals to eat, and guests will not doubtless learn it multi function sitting.
To make it simpler for individuals to be taught step-by-step, Mailshake repackaged their masterclass into an eight-part electronic mail sequence. In different phrases, they automated their schooling to assist their viewers.
Mailshake acquired 5,321 electronic mail opt-ins for his or her chilly electronic mail masterclass workflow in underneath one 12 months — proof that, if accomplished effectively, this may very well be an extremely efficient technique.
19. Townsend Safety’s Content material Supply
One tried-and-true option to convert guests into leads is by providing one thing of worth in trade for his or her contact info (i.e. electronic mail tackle). This “one thing” is known as a content material supply.
Content material presents embrace, however should not restricted to:
- Guides
- Workbooks
- Templates
- Webinars
It will possibly take a variety of time to create a invaluable content material supply from scratch.
One efficient option to create a significant content material supply is to repurpose and repackage items of content material discovered in your web site. For instance, knowledge safety firm Townsend Safety created a pillar web page for one in every of their matters of experience — encryption key administration.
To assist convert guests into leads, Townsend repurposed and repackaged the content material on their web page right into a information. This allowed individuals to take the content material with them, versus having to seek for the pillar web page every time they needed to examine encryption key administration.
Within the first 12 months of publishing their encryption key administration pillar web page, 63% of tourists gave their info in trade for a packaged PDF of the on-page content material.
20. Venngage’s Free Product
Your product ought to be your finest advertising and marketing. An efficient means to supply actual worth to your prospects is to create a free software that aligns together with your merchandise and/or providers.
If you will get a free person hooked on one in every of your free instruments, then you definately’re giving your self (and your gross sales staff) one of the best probability at demonstrating the worth of your paid instruments, too.
For instance, for instance, that you are a author who wants assist with creating visuals for the net content material you create. You may think about using Venngage, an organization that helps companies create compelling visuals. Within the free model of their platform, customers get entry to all kinds of templates for infographics, shows, brochures, checklists, and so forth.
Sooner or later, when your advertising and marketing staff is contemplating paid merchandise for design, you may have Venngage top-of-mind.
And there you’ve got it — 20 content material advertising and marketing examples to assist get your artistic juices flowing. Take into account how one can apply one (or a number of) of those examples to your enterprise to strengthen your content material advertising and marketing efforts.
We reside in a fast-paced digital world. Within the time you learn this weblog publish, a brand new channel, a brand new tactic, or a brand new competitor has emerged. One of the best probability you’ve got at telling your enterprise’s story and rising a pool of engaged prospects and clients is by studying the artwork of content material advertising and marketing — and beginning to apply it to your enterprise, as we speak.
