Anna Baird began her profession in Accounting serving to with IPOs of corporations like Google. She then moved to change into an SVP at McAfee and after they bought to Intel she determined to work at start-ups in order that she might assist construct the foundations at scale from the start. She turned a CFO after which a COO and at last a CRO. Anna is now engaged on Boards to assist different executives make the most of the alternatives that they noticed earlier and keep away from among the errors that she’s confronted at early phases ◡̈
What you’ll study
- The significance of leveraging your relationships to herald income
- Practising resilience to surpass those that doubt your capabilities
- Figuring out when to stroll away from an organization
- Understanding the place your hires skillsets are to achieve success inside your group
Highlights
(6:13) What Anna has realized all through her profession promoting into giant strategic accounts
(11:45) A stroll via of Outreach’s deal overview calls as a profitable strategic tactic
(15:45) The right way to put together of us to make a robust ask that garners outcomes
(19:20) Anna’s impactful story that fueled her
(22:55) A second in time the place Anna confronted a wrestle with misalignment
(32:40) Anna’s recommendation to feminine leaders struggling to get promoted
(37:40) Understanding the place your hires skillsets are to achieve success in your group
(42:10) Working in silos not works
Quotes
I simply wanna work with curiosity individuals, fixing attention-grabbing issues, with individuals I take pleasure in and respect being round.
The one cause why we exist as an organization, is as a result of we’re fixing a ache. By no means lose observe of why you exist and what’s it that you just’re constructing for.
Everybody desires to work for a spot the place they really feel has a fantastic basis of innovation, nice concepts, and completely different views, and I really feel that’s what the youthful technology is excelling at.
Hyperlinks and Assets
Anna’s Linkedin: https://www.linkedin.com/in/anna-baird-38966513/
The GTM Podcast
Don’t miss The .GTM Podcast dropping each Tuesday discussing true tales and experiences together with trials and tribulations within the Go-To-Market world.
And…month-to-month bonus podcast episodes dropping the primary Thursday of each month.
The submit GTM 54: Resilience is Your Willpower with Anna Baird appeared first on GTMnow.
