Whereas the concept of getting a textual content from a gross sales skilled could seem a bit out of the abnormal, the rise of distant and hybrid work means gross sales reps are turning to textual content messaging greater than ever.
And, because it seems, there are some very actual advantages to utilizing textual content as a part of your prospecting technique.
Certain, being ghosted by your prospect is actually a risk. However on the very least, it will get your message learn — and sooner than if it had been despatched by way of e-mail.
Advantages of Chilly Texting
In a current ZoomInfo ballot on LinkedIn, 65% of respondents mentioned they cold-text prospects — and gave some compelling causes to think about the apply:
- Textual content reminders for upcoming conferences may also help to extend present fee
- Extra possible your message will get learn in a well timed method
- Everyone has their cellphone at residence — and usually tend to test it no matter how chaotic their make money working from home days are
- Texts make it simpler for shoppers to get ahold of you after they have your cell quantity and may merely shoot you a textual content if they’ve a query or concern
However what about finest practices? Is there a rulebook for this type of factor? The place will we stand on the usage of emojis? Textual content outreach is a complete new ballgame, and we’re simply beginning to determine the foundations.
How To not Chilly Textual content Your Gross sales Prospects
Texting actually means that you can be extra informal together with your outreach, however that doesn’t imply it must be full of flame emojis or “OMG” shorthand. Listed here are a couple of no-no’s with regards to contacting gross sales prospecting by way of textual content message:
- Don’t Write a Novel: Preserve it quick.
- Don’t be Overly Informal: Regardless that the tactic is extra informal, it is best to attempt to take care of knowledgeable strategy. Perhaps there’s a time and a spot for a smiley face, however don’t get too cute.
- Don’t Use Textual content Shorthand: brb, lol, numbers as an alternative of phrases — this sort of lingo can come throughout as unprofessional or spammy.
The right way to Chilly Textual content Your Gross sales Prospects
Now that we all know it’s A-okay to ship texts to your gross sales prospects, it’s time to start out desirous about some finest practices for the approach.
- Observe the KISS Mannequin: “Preserve it easy, silly.”
- Preserve Texts Clear and Concise: The entire good thing about texting is that it’s a faster, extra environment friendly technique to attain prospects.
- Be Aware of Space Codes and Time Zones: Similar to with a telephone name, be sure you aren’t reaching out outdoors of enterprise hours. It’s possible that somebody is out of “work mode” after they get your late-night textual content, and received’t reply in any respect.
- Put Your self in Their Footwear: How would you prefer to be chilly texted by a salesman? Consider the sorts of messages you’d be extra possible to answer fairly than those you’d instantly ignore.
- Ask for Permission: If that is your first time texting, introduce your self and provides them a approach out. Texting ought to at all times be opt-in. Ask if it might be OK to contact them by way of textual content after you’ve established an honest rapport.
Texting is stronger after already connecting over the telephone. Utilizing texts as a reminder for a demo, or different softer touches, is a constructive expertise.
Most individuals dwell on their smartphones, so to get a response from a prospect we have to perceive what they see — it’s in all probability a one-line preview on the lock display screen. Make the primary sentence rely, each time.
So, Ought to You Textual content Gross sales Prospects?
Pre-COVID, texting gross sales prospects might have been an enormous fake pas. However now, gross sales reps are singing its praises.
In relation to gross sales, realizing that change is at all times occurring is essential. If you happen to don’t, you danger getting left behind.
So the subsequent time it’s essential to ship a reminder to a prospect about an upcoming demo assembly, assume twice earlier than choosing up the telephone.
Do your homework first — and possibly shoot them a textual content.
