By Pam Neely July 26, 2022
Swipe concepts from any of those 10 thanks web page examples to get extra gross sales, extra leads, or extra subscribers
Thanks pages are one of many greatest missed alternatives in digital advertising immediately. The second after somebody says “sure” to you – whether or not they’ve simply positioned an order, signed up in your mailing checklist, or no matter motion they’ve taken – is a chance to indicate them they simply made an incredible choice. It’s additionally a chance to get them to maintain saying sure to you, and to ensure they observe by on the motion they simply took.
That’s quite a bit to ask of 1 web page, however the most effective thanks web page examples pull it off. They go manner past simply saying, “thanks for doing [whatever action they just completed].”
On this submit, we’ll stroll by all of the issues thanks pages can do and might embrace, and present you examples of thanks pages so you may see what’s working immediately. By the top of this submit, you’ll know all the pieces you want to know so you can begin getting far more outcomes out of your thanks pages.
However first, let’s get on the identical web page. 😉
What’s a thanks web page?
A thanks web page is the web page that seems after somebody has accomplished an motion (or, in advertising lingo, after somebody has accomplished a “conversion”).
Thanks pages sometimes seem on web sites, however not all the time. Wherever on the net the place you ask guests to take an motion, after which the guests are proven a brand new web page after they’ve taken the motion – that new web page is an instance of a thanks web page.
Various kinds of thanks web page examples
Thanks pages can seem after somebody has:
- Positioned an order
- Signed up in your electronic mail publication
- Requested a lead magnet
- Signed up for a webinar
- Despatched you a message through a “contact us” type
- Scheduled an appointment with you
We’re going to give attention to thanks pages used after somebody indicators up for a lead magnet or a publication right here, however all rules and thanks web page examples we’ll cowl additionally apply to all the opposite kinds of thanks pages listed above.
You are able to do a ton of fascinating issues with thanks pages – as you’re about to seek out out!
10 concepts for thanks pages that rock with examples
Let’s work from the fundamentals to the flowery stuff, with thanks web page examples sprinkled in alongside the best way.
1. Ask individuals to substantiate their electronic mail tackle
Utilizing “confirmed opt-in,” also called “double opt-in” is an electronic mail advertising finest apply. It does require subscribers to take an additional step to double-confirm that they need to get emails from you, however electronic mail lists that use confirmed opt-in get a lot larger opens, clicks, and gross sales. (There’s a purpose why it’s a finest apply!)
Right here’s what the sequence of onboarding emails appears like for confirmed opt-in versus common opt-in:
Discover out extra about affirmation emails, see our weblog submit, How you can write affirmation emails your viewers will love.
The one drawback with double opt-in is that you need to get individuals to substantiate their electronic mail addresses. Fortuitously, that is the right job for a thanks web page.
Listed here are two thanks web page examples that do that nicely. One is from AWeber buyer, Nomadic Matt. Matt tells his subscribers that they’ll solely obtain his nice journey suggestions in the event that they verify their electronic mail tackle. He even tells them to examine their spam folder in the event that they don’t see the e-mail inside 5 minutes. He’s overlaying each potential state of affairs to ensure his subscribers see the affirmation electronic mail.
This thanks web page instance from Ryan Robinson’s thanks web page goes one step additional by exhibiting new subscribers precisely what the affirmation electronic mail will appear like of their inbox.
Need a thanks web page like this, however don’t need to set it up? AWeber prospects can use this default web page for his or her lists.
Professional tip: Additionally ask new subscribers so as to add your electronic mail tackle to their tackle books to ensure your emails make it into their inbox.
2. Set expectations
The second somebody subscribes, they’ll need to know “What occurs now?”
You may’t assume that your subscribers are going to leap into their electronic mail inboxes straight away to learn your first electronic mail. Or that they’ll know what “from” tackle your emails shall be coming from. Or that they’re going to do no matter you need them to do in that first electronic mail.
Don’t hold them guessing or allow them to bounce to conclusions. Set the expectation up entrance in your thanks web page to assist your new subscribers take motion and keep engaged over time. To take action, be sure you reply these questions for them:
- When do I get my first electronic mail?
- What “from” identify and electronic mail tackle will it come from?
- What’s the topic line going to say?
- What’s inside the e-mail?
- How usually will you electronic mail me?
- What sort of data will you be sending?
Utilizing a video can be a useful approach to reply these questions in your new subscribers.
Right here’s top-of-the-line thanks web page examples of this we’ve seen. Felicia Ricci, a vocal coach and AWeber buyer, makes use of her thanks web page to not solely thank her new subscribers however to spell out what they’ll count on subsequent. We love the bulleted format, too – it makes the textual content simpler to learn. And he or she additionally makes use of a video to supply a extra private really feel.
3. Ask individuals to purchase your guide, or subscribe to your podcast or YouTube channel
When individuals first join your checklist, they’re actually fascinated about you. They need to see your work! So present them how they’ll do this, both by prompting them to purchase your guide/s or to subscribe to your podcast or YouTube channel.
See it in motion: Lewis Howes, an entrepreneurial coach, invitations new subscribers to purchase his guide and to subscribe to his College of Greatness podcast. He makes use of photographs of the guide and podcast in addition to movies introducing his goal for the College of Greatness.
4. Immediate individuals to observe you in your social media accounts
Social media is plenty of work – so right here’s your likelihood to get extra out of it. Increase your following on social media by asking new subscribers to observe you on social.
Right here’s how HoneyTrek does this on their thanks web page:
5. Transfer subscribers additional down the funnel
Typically, providing one thing on the market straight away gained’t work. Some prospects could take longer to make a purchase order choice than others. Providing them a further incentive helps them progress by your advertising funnel, higher qualifying them as potential prospects and shifting them even nearer to creating a purchase order.
Chalene Johnson, a enterprise and life coach, makes use of this precept on her thanks web page. She encourages new subscribers to enroll in her free, on-demand webinar. This instructional webinar supplies her subscribers extra worth, shifting them nearer to a possible sale.
6. Promote one thing
“The thanks web page is a lifeless finish on many companies’ websites. Nonetheless, when it’s used appropriately to supply an upsell, it may be one of many highest changing pages in your web site,” says AWeber’s CEO Tom Kulzer.
That’s as a result of new subscribers show three traits that imply they’re prepared to purchase from you:
- They know and perceive who you might be.
- They perceive the issue that you simply’re fixing for them.
- They’ve already given you their electronic mail tackle.
Providing one thing extra which you could promote to them can generate an amazing quantity of recent income. If you happen to’re not utilizing this web page, it’s an enormous missed alternative.”
Right here’s one in every of our favourite thanks web page examples of this. That is electronic mail marketer strategist Meera Kothand’s web site. She’s provided a pleasant lead magnet in a single part on her web site’s homepage. And instantly after individuals subscribe, she provides them a paid product.
Right here’s what her opt-in sequence appears like:
Let’s break this down. She’s bought:
- A typical lead magnet provide that takes up a full part of the house web page on her web site.
- A name to motion (CTA) button for individuals to click on to get the lead magnet (aka the “freebie” she’s providing)
- A pop-up sign-up type that seems as soon as individuals have clicked the CTA button.
- The thanks web page – which lets individuals know their lead magnet is on its approach to their inboxes, however can be a full-fledged gross sales web page.
7. Supply a reduction
If you happen to can provide one thing on the market on a thanks web page, you may provide one thing on the market at a reduction.
This straightforward, sudden gesture could also be what your new subscribers want to shut the sale. The secret is including an expiration date. Make this an impulse choice, don’t give them an excessive amount of time to consider it.
Meera’s thanks web page instance is doing simply this: Notice that the product is briefly on sale; Meera is utilizing a countdown timer to spice up urgency so individuals will act instantly to get the low cost.
Additionally notice that she’s utilizing a notification software (it slides into the browser’s decrease left-hand nook) to indicate that different persons are shopping for this product, too. We’ve seen plenty of thanks web page examples which are including these sort of “social proof” widgets.
8. Cross-sell
That is one more play on the “promote one thing” thanks web page: Promote a associated or complementary product. For instance, if somebody signed as much as your checklist as a result of they wished to get weight-loss suggestions, use the thanks web page to supply a coaching video or associated product.
Meera’s additionally utilizing this precept on her sign-up sequence, too. Her lead magnet is for an “On-line Advertising Roadmap.” The cross-sell on her thanks web page is a “Content material Advertising Template Pack.”
9. Embed a welcome video
Nothing pops like video. So in case your message is evident and your videocam is close by, make your thanks web page into an embedded video. There are many examples of thanks pages that use this format to promote all kinds of issues.
Codie Sanchez of the publication Contrarian Pondering makes use of her welcome video as a approach to introduce her paid membership.
10. Embed a survey
This may be particularly useful for those who’re simply beginning out. A brief embedded type positioned on a thanks web page is prone to have a excessive completion fee. So if you wish to know a number of issues about who’s signing up in your checklist, take into account embedding a survey. Simply make it quick — the shorter it’s, the extra possible it will likely be accomplished. Intention for 3 to 5 questions.
Concepts for what to ask:
- A pull-down menu query that lets subscribers categorize who they’re (could possibly be helpful for checklist segmentation or personalization in your emails)
- An open-ended query like “what’s your greatest query about [topic x]?”
- A query about content material codecs, like “would you somewhat a) learn a weblog submit, b) watch a video, or c) take heed to a podcast”?
- The subscriber’s zipcode (useful for brick and mortar companies)
- “Which social media platform are you most energetic on?”
- “What’s your expertise stage with [topic X]: newbie, intermediate, or professional?”
How you can make your individual customized thanks web page with AWeber
To transform subscribers into prospects utilizing the thanks web page, you need to transfer past merely saying “thanks” (though that’s essential too).
Many electronic mail advertising suppliers offer you a primary thanks web page. We provide one to our prospects, too. That is what it appears like. 👇
However you even have the choice to direct your new subscribers to a customized thanks web page in your web site or weblog.
For probably the most half, making a customized web page in your web site is fairly simple, particularly for those who’re utilizing AWeber’s touchdown web page builder, WordPress, or one other hosted resolution.
There are two major benefits of making a customized thanks web page by yourself web site or weblog:
- It supplies your new subscribers with a constant expertise as a result of your thanks web page appears like the remainder of your web site and has the identical area because the web page the place persons are subscribing.
- You may management what content material you set in your web page. (That is the most important profit. I’ll let you know why in a minute.)
For an actual, step-by-step information for create a customized thanks web page in AWeber, watch this:
Need extra gross sales, confirmed subscribers, leads, and different goodness? Thanks web page examples to the rescue
If you happen to’re critical about monetizing your electronic mail advertising, you want to begin leveraging thanks pages so you may flip new subscribers into prospects.
The examples of thanks pages we’ve proven you coated plenty of what could be carried out to get extra out of your individual thanks pages. However it’s solely the start. Good entrepreneurs are all the time arising with new methods to make use of thanks pages. So now it’s your flip: How are you utilizing your thanks pages to transform? Have you ever seen any nice thanks web page examples these days? Inform us about them within the feedback!
