Nicole is the VP of Advertising at Deal with, the place she oversees the technique and execution throughout model, demand gen, content material, product, buyer, and accomplice advertising and marketing. She’s keen about constructing GTM packages aligning cross-functional groups whereas scaling income. Earlier than Deal with, she constructed and scaled the advertising and marketing staff from the bottom up at two earlier SaaS firms.She enjoys advising early-stage SaaS firms as they construct their advertising and marketing staff and technique.
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What you’ll be taught
- The significance of taking possession as a enterprise and leaning in your staff for assist
- Constructing the strongest attainable cross useful staff as a way to collectively deal with the issue you’re fixing
- Nicole’s 4-part framework: 1 shared income objective, executing built-in campaigns throughout the org, and a multi contact attribution mannequin
- The significance of Infusing an built-in theme throughout the group
Highlights
(3:17) The that means of alignment between gross sales, advertising and marketing, & partnerships
(5:35) The framework Nicole constructed to create higher alignment between gross sales & advertising and marketing
(11:03) Tips on how to extract information and diagnose a breakdown the place issues are occurring
(13:10) The impression on Nicole’s firm after rolling out her framework
(16:08) What led Nicole to make adjustments throughout the gross sales and advertising and marketing org
(17:45) How Nicole motivated her staff to regulate to those adjustments
(20:40) The significance of main with information in each scenario
(23:47) Nicole’s operational shift error
(26:53) Nicole’s greatest learnings and takeaways
(28:07) Listener query: The place to allocate advertising and marketing {dollars} in demand gen at present
(30:15) Lowering advert efficiency in at present’s market
(31:35) Scorching take: 1 Marketer with 10 completely different roles isn’t the best way to succeed
(33:59) Tips on how to leverage AI for each attainable position at present
Quotes
Whats our built-in theme for our subsequent quarter, and the way are we gonna infuse this into every thing we’re doing.
Attempt to concentrate on the general pipeline well being of the corporate moderately than simply our single particular person enterprise unit.
Placing the larger image collectively across the campaigns and the technique behind this, has been capable of assist us actually present the outcomes of all of the efforts collectively.
Hyperlinks and Assets
Nicole’s Linkedin: https://www.linkedin.com/in/nicolewojno/
The GTM Podcast
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