We’re delighted to announce that Dotdigital has been named “Finest SMB Advertising Automation Platform” within the 2023 MarTech Breakthrough Awards program. The celebrated worldwide annual awards program acknowledges standout advertising and marketing, promoting, and gross sales know-how from around the globe.
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, arduous work, and success in a spread of selling, gross sales, and promoting technology-related classes, together with advertising and marketing automation, buyer expertise, efficiency advertising and marketing AdTech, SalesTech, advertising and marketing analytics, content material and social advertising and marketing, cellular advertising and marketing and plenty of extra. This yr’s program attracted greater than 3,500 nominations from over 19 completely different nations all through the world.
Dotdigital beat some critical competitors to emerge victorious within the small and medium enterprise class.
“Dotdigital’s buyer expertise and information platform harnesses the ability of buyer information, powering engagement, conversion, and loyalty for SMBs as they develop and scale. The platform’s clever options empower customers to attach and ship memorable messages throughout electronic mail, SMS, chat, push, social and extra,” mentioned James Johnson, Managing Director at MarTech Breakthrough. “When clients really feel as if they’re getting greater than only a services or products, they hook up with a model. With Dotdigital, SMBs are capable of supply clients a alternative that may finally make them develop a stronger emotional bond with their model.”
Our CEO, Milan Patel, was delighted to simply accept the award for Dotdigital.
“Every part we do is to present the client a greater expertise. That is carried out by taking our shoppers’ contacts by means of the client journey to turn into model advocates. With quite a lot of customized channels, we assist ship the suitable message to the suitable individual on the proper time,” he mentioned. “We’re happy to be MarTech Breakthroughs’ ‘Finest SMB Advertising Automation Platform.’ Ongoing interactions between a model and a buyer are an indication the client is engaged. We’ll proceed to assist SMBs ship content material and experiences that add worth and create these significant engagements.”
The award acknowledges Dotdigital’s progressive buyer expertise and information platform (CXDP) which connects first-party information throughout advertising and marketing techniques, surfacing insights and automating predictive cross-channel messages. The centralized information hub showcases actionable insights that supply a transparent overview of buyer habits, intent, most well-liked channels, and extra.
Our easy-to-use CXDP’s behavioral modeling delivers customized buyer experiences pushed by information. These real-time insights embody zero-party information, buy intent, and extra with Single buyer view (SCV).
What’s extra, our clever program builder additionally lets companies automate the client journey throughout electronic mail, SMS, social media, and messenger, whereas cohort analytics helps optimize segmentation methods and uncover invaluable, intent-driven segments which can be able to convert. AI can also be used to hyper-personalize advertising and marketing by way of predictive analytics and product suggestions in actual time.
We wish to thank the judges and workforce at MarTech Breakthrough for this award and look ahead to persevering with to exceed buyer expectations as they ship customized, data-driven experiences.
