Sustainable, worthwhile progress comes from making the suitable set of strategic decisions to your clients and your group
“Development shouldn’t be a technique. Development needs to be an consequence.”
– Howard Schultz, Starbucks CEO, Interview with CNN Cash 2018
A breakthrough technique?
I’ve been in numerous boardrooms the place, when requested what their technique is, government leaders have enthusiastically shared some variation of:
“Our technique is progress.”
As my job in these conferences was to get sufficient context to exit and uncover and ship the options to energy that progress, I by no means questioned it.
Over time, I had this rising sense that “progress as a technique” appeared off, however I couldn’t fairly work out find out how to specific it.
Why Development isn’t a Technique
After which just lately, it hit me — regardless how typically it’s repeated and accepted at face worth, not solely can’t your technique be “progress,” an unchecked give attention to the improper type of progress can simply trigger the alternative to occur.
Listed here are three the reason why progress can’t be your technique:
- It’s an Consequence, not a Purpose
- You’ll be tempted to hack progress for progress’s sake
- You’re ignoring the actual engines of progress
“Happiness is sort of a butterfly, the extra you chase it, the extra it is going to elude, however should you flip your consideration to different issues, it is going to come and sit softly in your shoulder.”
– Henry David Thoreau
As with happiness, it’s been stated the extra you attempt to power progress, the much less seemingly you’ll be to realize it.
Why? As a result of progress is the consequence of persistently matching your organization’s particular person capabilities to fixing shopper desires, wants, and needs in distinctive methods.
