On this episode of the Model Gravity Present, we dive into the world of branding with the exceptional Ethan Decker, PhD. As a model strategist and advertising knowledgeable for over 15 years, he’s the bridge between science and creativity, debunking myths and revealing the secrets and techniques of profitable model development. From the “banana curve” to model loyalty, and repertoire shopping for to unconventional levers, we problem typical knowledge in branding.
However that’s not all—Ethan additionally redefines the idea of brand name function and shares insights on constructing a enterprise case for model within the age of efficiency advertising. With a background in city ecology and a knack for advertising, Ethan provides a singular perspective that’s a must-listen for aspiring model strategists and entrepreneurs alike. So, be a part of us as we unravel the mysteries of branding with the “Physician of Model Progress,” Ethan Decker. You gained’t wish to miss it!
We discuss:
- [0:00] Intro
- [03:28] Deciphering model development: legal guidelines vs. levers
- [04:55] The banana curve
- [07:00] The parable of brand name loyalty
- [08:41] Repertoire shopping for
- [10:15] Rethinking model technique
- [14:18] Deconstructing model function
- [17:33] Unconventional model levers
- [20:21] Frequent model constructing myths
- [26:42] Shifting the advertising paradigm
- [29:16] Recommendation for aspiring model strategists
- [33:39] The place to search out Ethan
- [34:30] Ethan’s actionable recommendation to entrepreneurs
Join with Ethan right here:
- https://appliedbrandscience.com
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