Keep within the know
Signal as much as get influencer advertising and marketing methods, insights, and occasion invitations despatched to your inbox.
Subscribe
Signal as much as get influencer advertising and marketing methods, insights, and occasion invitations despatched to your inbox.
On the earth of digital advertising and marketing, range is a should. Now greater than ever, shoppers count on manufacturers to companion with influencers that may join with a various viewers. Listed below are a few of my private favourite Black influencers within the classes of magnificence and style.
Kehinde is a digital creator from Nigeria, primarily based in Chicago who playfully describes herself as “Your Melanin Godmother.” Her type is lush, and she or he has a transparent affinity for impartial toned clothes and sweetness merchandise. If you happen to’re trying to companion with an influencer with beautiful, re-postable content material, Kehinde is your lady. She additionally has probably the most stunning eyelashes, so in case you’re trying to promote a mascara– look no additional.
Nikki, Meghan, Shay, Brandi are the pressure of a quartet behind Influencing in Colour. Primarily based in Houston, this group showcases Black magnificence, friendship, journey and style. They’ve a cohesive model and are really a delight to comply with. Up to now they’ve collaborated with Nordstrom and even had a restricted assortment with WAYF clothes.
Tomi Obebe is a previous visitor on Traackr’s The Quick Traack Podcast, so maybe we’re a little bit biased, however we love following Tomi! Between her quarantine hair journey to reasonably priced clothes suggestions and her hilarious TikTok movies, Tomi brings plenty of worth to the web.
It’s unimaginable to comply with Paola and never fall in love together with her feed; which is colourful and galvanizing. Her type, ensemble, and phrases are supposed to be consumed every day. She typically pairs her daring outfits with delicate and beautiful hair wraps. If you happen to companion with this influencer, you’re certain to be blown away with the content material she creates.
Shelcy & Christy Joseph are two sisters of Haitian descent residing in Brooklyn. The 2 of them put up each day aesthetic and outfit inspiration. In my view, this pair is on the absolute prime of the sport with regards to content material creation. Previous partnerships embody COS shops and Kate Spade, however I really consider these two are simply on the very begin of what’s going to be an impressive profession in influencing.
Kellie Brown is a plus-sized style blogger and model guide. She has daring type and unapologetic confidence. She’s consulted for among the largest corporations on range and inclusion, and began the hashtag #fatatfashionweek. Previous partnerships embody Sunglass Hut and Nike! When excited about diversifying your influencer roaster, it’s necessary to recollect measurement range as nicely.
Abby Catherine is a Nigerian-American, mom and content material creator. As a mom I’m a little bit biased in direction of Abby, as I believe she’s doing an superior job mothering. However she’s additionally doing a tremendous job creating eye-catching content material utilizing stunning colours. If you happen to’re trying to companion with a micro influencer who has a novel type and is outspoken about her beliefs– Abby can be an incredible selection.
As a curly haired lady myself, I really like getting all of the hair inspiration from Christina Vega. She’s an expert make-up artist and a member of the #SephoraSquad. What magnificence model wouldn’t need to collab with Christina’s excellent eyebrows and daring eyeshadow seems?
Amy Julliette Lefévre could also be some of the trendy ladies on Instagram. She’s an influencer and mannequin primarily based in NYC with an affinity for impartial tones and classic type. Her wardrobe is a mix of complete sophistication and sensuality. I’d extremely suggest partnering with Amy in case you’re searching for an influencer with a powerful sense of non-public type who seems superb in each outfit she wears!
Guaranteeing that your influencer companions replicate significant range is a good step, however it isn’t the one step. I encourage entrepreneurs and the manufacturers they signify to maintain pushing to make social justice part of your organization’s DNA. If you wish to study extra about how to do that, Traackr had an incredible dialog with the social media crew for TPH by Taraji across the function of manufacturers throughout a social justice motion. Take a pay attention right here.
