ActiveCampaign’s new e mail designer

At ActiveCampaign, we need to ship the absolute best buyer expertise to our personal customers, and that’s why we routinely ask for suggestions throughout channels to make sure they’re profitable. For our 180,000+ prospects the world over, we routinely say that buyer satisfaction is a significant key to progress. We measure our personal success by our prospects’ success, so we at all times hearken to what they should say. If a buyer is experiencing a problem, has a criticism, or simply wants somebody to hear, we’re at all times right here.  

Your high objective ought to be to meaningfully join with prospects and provides them one of the best expertise throughout all touchpoints alongside their buyer journey, and that features maintaining them completely happy nicely after they buy or convert. One of the crucial reviewed objects of our platform is our e mail editor expertise, which is why we’re very excited to announce our new and improved e mail designer.

Seeking to present a greater product? Ask your prospects what they need.

Certainly one of our core values is to Iterate All the things, At all times. One other is to Make the Buyer A Hero. To convey these values to life, we frequently overview buyer concepts by way of our dashboard, analyze function utilization, speak to prospects to grasp their objectives, and collect sentiment on particular options to make sure we’re dedicating our sources to the suitable locations. 

It is smart that our e mail designer is probably the most reviewed side within the platform: e mail advertising automation is the spine of nearly all of advertising engagement methods. Whereas different channels have emerged and are optimized throughout the ActiveCampaign platform, e mail advertising automation nonetheless boasts the very best ROI for every $1 spent and is essential to buyer engagement. 

Our customers anticipate the e-mail design expertise to be dynamic, dependable, and intuitive to allow them to spend much less time constructing emails, and extra time creating distinctive experiences throughout the entire buyer journey. We’re trying ahead to repeatedly providing every buyer the absolute best service with this new designer. Wish to see the designer for your self? Take a look at our overview webinar to see a demo and be taught extra.

A brand new designer means new options

We’re including some web new options to the lineup that can enhance your total e mail constructing, and supply an awesome expertise on your prospects. Take a look at what’s new:  

• HTML to Drag and Drop toggle: You determine the way you need to construct your emails by simply switching between the basic drag and drop, or detailed strains of HTML.

• Countdown timer block: Working in the direction of a particular occasion or providing a flash sale? Embrace a timer block as a dynamic method to let prospects know to behave quick.

• Slide to measurement columns: You’ve the facility and skill to actually customise your emails, and that’s true throughout whole templates or small changes like column measurement.

You’ll discover that not all performance from the basic designer is included but within the new expertise. However don’t fear, we’re constantly releasing options to get to parody throughout the builders. 

Right here’s what’s developing and just lately launched:

• Saved blocks: For those who use the identical sections, containers, or content material throughout a number of emails, it can save you content material blocks and rapidly drag them into a brand new e mail with out beginning over fully! (NOW LIVE!)

• Hyperlink monitoring: See if contacts click on any hyperlinks in your campaigns and emails so you possibly can perceive how prospects are participating throughout your emails. (NOW LIVE!)

• Automation emails: Arrange emails inside automation workflows and sit again whereas it sends to the suitable individuals primarily based on their actions. (NOW LIVE!)

• Deserted cart block: Ship a superbly designed e mail that comprises personalized details about the product(s) a contact left of their cart and remind them to finish their buy. (NOW LIVE!)

• Hyperlink actions: Take motion when a contact clicks on a hyperlink inside an e mail, and perceive who they’re so you possibly can higher interact them sooner or later.

• Conditional content material: Ship the suitable content material inside an e mail to the suitable individual, given their demographic information and previous behaviors.

• Ecommerce product block: Ship product suggestions inside your emails primarily based on a prospects previous searching or buy historical past.

Get began with higher emails

We wish our prospects to inform us what they want, not the opposite manner round. Now, all prospects can entry the brand new designer to check out the brand new appear and feel, and supply direct suggestions to enhance future releases!