In the event you’re trying to take your influencer advertising and marketing technique to the moon, Instagram journey influencers are your ticket. On this weblog, we’ll focus on why you must prioritize these creators in your technique, present some ideas and finest practices for working with them, and introduce you to a few of our favourite creators within the sport proper now. Let’s get into it.
Why Instagram journey influencers are an important a part of your technique
Instagram’s visible, engagement-friendly platform gives a strong area for journey influencers to captivate audiences and add worth to your program. Listed here are only a handful of the reason why partnering with them can assist elevate your sport.
Instagram continues to be a social media powerhouse.
Even with the surging recognition of TikTok, Instagram continues to be very a lot a social media powerhouse. It’s the fourth most-used platform behind Fb, YouTube, and WhatsApp (TikTok is the sixth most-used) and continues to be the main social media app worldwide when it comes to whole downloads. Having a strong mixture of platforms in your influencer advertising and marketing technique is essential—however IG ought to positively nonetheless be considered one of them.
Folks spend loads of time scrolling.
We’ve talked briefly about Instagram nonetheless being on the prime of its sport within the social media panorama. However let’s put that into perspective relating to how a lot time folks spend with the app. A latest survey exhibits almost 60% of individuals use Instagram each day. General, these IG customers spend greater than 50 minutes per day on the app. That’s about eight months of their lifetime! Clearly, with so many eyes lingering on the platform, there are many alternatives to get your merchandise the eye they deserve.
Journey influencers are a few of the most various creators on the market.
As a result of journey itself is such a multifaceted expertise, folks from varied backgrounds and talent units have discovered their place throughout the trade. That offers manufacturers a chance for manufacturers to companion with creators from all walks of life, making certain that illustration is offered for everybody. Finally, this range enriches the journey influencer area, providing a big selection of views and experiences for audiences to discover.
Journey influencers are extraordinarily influential.
Professional recommendation is all the time helpful—particularly when touring someplace you’ve by no means been. That’s why a whopping 85% of individuals say they’ve seemed to journey influencers for suggestions whereas on a visit. Partnering with them is a good likelihood to get your merchandise within the palms of vacationers or your enterprise listed on their itinerary.
You possibly can leverage in-app procuring.
Instagram gives procuring options, making it handy for influencers to advertise and promote travel-related merchandise straight throughout the platform. This will result in a seamless conversion course of for followers excited by buying.
Suggestions and finest practices for working with Instagram journey influencers
Prepared to start out working with Instagram journey influencers? Listed here are some ideas and finest practices to remember to get essentially the most out of every partnership:
Present ideas and hacks for widespread journey ache factors.
Journey generally is a worrying expertise—particularly touring overseas the place you don’t converse the language. However influencers can assist. Associate with them to showcase how your services and products can ease journey nervousness. Or they’ll simply share some basic ideas they’ve picked up on the street.
Go reside.
Associate with journey influencers for live-streamed adventures. This will embody reside Q&A classes, real-time journey updates, and behind-the-scenes glimpses of their journeys. Stay broadcasts provide a extra intimate look into the creators’ content material and provide an unique viewing expertise that audiences gained’t need to miss.
Inform the native story.
Touring is one factor, however taking the time to get to know an space and converse with the locals provides a complete new dimension to the content material. Encourage your influencers to go off the overwhelmed observe and discover some hidden gems. Listening to the angle from the folks they encounter alongside the way in which is a pleasant bonus to the genuine content material you’re already getting from what your influencers are placing out.
Maintain a contest.
Holding a contest is an effective way to construct engagement amongst your target market. Pull in your influencers and have them provide their followers a visit or some form of product that may make their subsequent journey unforgettable. Coming into individuals who like, share, and touch upon the publish will bump up these engagement numbers and generate some buzz round your model.
Preserve sustainability prime of thoughts.
Trendy vacationers have change into way more aware of their carbon footprint. Actually, a latest survey discovered that greater than half of journey customers suppose sustainability is necessary to their journey selections, and about 60% would reasonably spend cash at companies that comply with sustainable finest practices. With that in thoughts, encourage your influencers to let folks know the way they’ll journey extra rigorously.
Create journey maps.
Have your influencer create a Google map of all their favourite locations they visited on their journey. Then, when the journey is over, have them share it with their viewers to allow them to comply with of their footsteps alongside the entire journey. Having the map, together with a library of content material from the journey, will create a deeper connection to the journey and assist folks ease the stress of planning.
Diversify your creator combine.
There are execs and cons of influencers with totally different viewers sizes. Small influencers are likely to have a extra engaged, focused viewers however restricted attain. Bigger movie star influencers can skyrocket model consciousness with a single publish however don’t usually have the reference to their viewers as area of interest creators do.
That mentioned, it’s finest to have a mixture of all sizes of journey influencers if the finances permits. For reference, right here is the best way to categorize them:
- Nano influencers: 1,000 to 10,000 followers
- Micro influencers: 10,000 to 100,000 followers
- Macro influencers: 100,000 to 1 million followers
- Celeb influencers: 1 million+ followers
High Instagram journey influencers to comply with proper now
High nano Instagram journey influencers
1. Nikki on Her Means
Reasonably than settling right into a “default life-style,” Nikki and her husband Colton determined to show life into an important journey. After saving for over a yr, they booked a one-way ticket and began touring the world. Now, they discover every kind of wonderful locations, eat unbelievable meals, and doc your complete journey.
2. Maryhia Layla
Maryhia is aware of the best way to get essentially the most out of life and teaches her followers the best way to do the identical. Whether or not it’s journey inspiration or on a regular basis inspiration, this Atlanta-based creator all the time has a little bit one thing that can assist you take advantage of on daily basis.
3. Eric Garced
Eric is an actual property investor and journey host at City Flight Collective—an organization that creates areas for city vacationers to attach via international occasions and journeys. Observe Eric to get impressed to your subsequent journey, and even let him plan it for you.
4. Maddie Parrish
Maddie is a registered nurse and prolific traveler. She not too long ago gave delivery to a child lady, who’s now her prime journey companion.
5. Dan Diveny Jr
Dan is a soccer coach {and professional} journey and life-style creator. If you’d like a wholesome mixture of journey and soccer, Dan is the proper comply with for you.
High micro Instagram journey influencers
1. Julia Carter
Julia is an inside medication physician who hits the street every time she will get the prospect. In sharing her journey via life and training, she hopes to encourage those that may have it most, inspire those that may have a push, and educate those that may have a little bit steerage.
2. Beto Aceves
Beto Aceves is a journey influencer all the time seeking the subsequent good time. At all times the lifetime of the celebration, Beto evokes his followers to make in every single place they go a time to recollect.
3. Adam Lovick
Adam Lovick is a journey correspondent and founding father of First Class Jerk. In the event you want some luxurious journey inspiration, Adam is your man. He additionally produces loads of entertaining man-on-the-street content material and enjoyable clips from his touring adventures.
4. Siham
Siham is a Swedish vogue and journey influencer. Observe her on her adventures from Tokyo to Qatar and in every single place in between as she showcases a few of the most lovely journey locations the world has to supply.
5. Nicholas Kusnir
Nicholas is a journey influencer, foodie, and web jokester. This can be a man who doesn’t take himself too critically and his viewers loves him for it. Give him a comply with for those who’re in search of a down-to-earth tackle the journey influencer life-style.
High macro Instagram journey influencers
1. Semaj the Poet
Semaj is a content material creator from the San Francisco Bay Space, specializing in life-style, health, vogue, journey, and cooking content material. He prides himself in delivering tremendous entertaining however high-quality video content material that retains audiences coming again for extra. He has labored with numerous main manufacturers, comparable to Champs Sports activities, GotMilk, Stacy Adams, BloqUV, and Problem Butter, simply to call a couple of.
2. Adriana Maria
Adriana Maria makes a speciality of “gradual journey.” She believes that taking sufficient time to really expertise a spot is one of the best ways to attach with its tradition and recognize all it has to supply. On her web page, you’ll discover journey guides, outfit inspiration, and loads of different content material to encourage you to discover the world in your personal distinctive approach.
3. Katie Scollan
Katie Scollan’s Instagram grid is awash with vibrant colours from world wide. The London-based creator travels to unique areas the world over, mingling with native folks (and generally wildlife) alongside the way in which.
4. Eric Sierra
Eric is a thrill-seeking content material creator whose foremost focus is creating journey and life-style content material the place he can promote wholesome, enjoyable, and adventurous actions. He enjoys working with manufacturers that enable him to attach with audiences that share related values to his. His general purpose is to encourage folks to get out of their consolation zone and discover the world.
5. Meghan O’Rourke
A couple of years in the past, Meghan dropped every little thing, stop her job, and went to journey the world in hopes of discovering herself. Quick-forward to at this time, and he or she’s nonetheless at it. Besides now Meghan has turned her wanderlust right into a full-time profession. Give her a comply with to see how she companions with varied manufacturers and tourism boards, creating content material from areas worldwide.
High movie star Instagram journey influencers
1. Murad and Nataly Osmann
Murad Osmann and Nataly Osmann, a husband-and-wife duo, are Russian-born journey influencers and photographers recognized for his or her iconic “comply with me to” images sequence. They gained worldwide fame for his or her visually beautiful and romantic journey photographs, which function Nataly main Murad by the hand into breathtaking locations world wide.
2. Lauren Bullen
Lauren Bullen, often known as gypsea_lust, has a ardour for journey and storytelling. As a self-taught photographer, Lauren has honed her expertise over time and now companions with manufacturers that ship her all around the world. She’s nice inspiration for any manufacturers trying to discover ways to incorporate influencers into all various kinds of journey content material.
3. Jack Morris
Jack Morris is a world traveler and serial entrepreneur. From the mountains to the coast, Jack all the time lives his life with the utmost fashion. You by no means know the place the globetrotter will find yourself subsequent—and the way he would possibly get there.
4. Chris Burkard
Chris Burkard is a photographer, speaker, and filmmaker. He travels the world capturing beautiful landscapes and introducing his viewers to locations they’ve in all probability by no means heard of. Give him a comply with for a few of the most beautiful nature images you’ll see on Instagram sprinkled with some instructional tidbits.
5. Sjana Elise
Sjana is an Australian dwelling in Hawaii, however travels the world every time she will get the prospect. Along with being a massively widespread content material creator, Sjana is a yoga and motion trainer who evokes all of her followers to reside their very own journeys. Whereas some journey influencer content material is strictly aspirational, Sjana embodies the “on a regular basis” particular person and embraces the truth that life gained’t all the time be good.
Key takeaway: Instagram journey influencers have the flexibility it’s essential to take your technique to the subsequent stage.
Instagram journey influencers are a flexible bunch. With tens of millions of creators all with various backgrounds and talent units, all manufacturers can and will discover worth in prioritizing them as an important a part of their technique. As you progress ahead, do your due diligence to search out those that align completely together with your mission. Doing so will set the muse for a long-fruitful partnership for years to come back.
Regularly Requested Questions