The TikTok pixel is a bit of code which you could set up in your web site to trace conversions. However not simply any conversions — we’re speaking particular TikTok conversions. So, should you’re working a TikTok advert marketing campaign and also you wish to see which of your adverts are driving probably the most gross sales, it’s essential to leap on the pixel practice.
Don’t fear, I’m right here to stroll you thru the method step-by-step. In just some minutes, you’ll have your TikTok pixel up and working. Let’s get began!
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What’s the TikTok pixel?
The TikTok pixel is a small piece of code which you could set up in your web site. As soon as put in, the pixel will monitor particular occasions, akin to when somebody views a TikTok advert or clicks on a hyperlink to your web site. These occasions are then recorded in your TikTok Advertisements account with the intention to see which adverts are driving probably the most gross sales.
Why use a TikTok pixel? Properly, first off it’s a useful measurement software that may enable you to monitor your return on funding (ROI) to your TikTok advert campaigns. Second, it might enable you to create extra focused advert campaigns by understanding which adverts are performing properly and which of them aren’t. Lastly, the TikTok pixel may also help you retarget your web site guests with customized adverts.
How you can arrange the TikTok pixel
For those who’re prepared to start out utilizing the TikTok pixel, comply with these simple steps.
Step One: Create your pixel
To do that, you’ll want a TikTok Enterprise account. Check in to your account and go to TikTok Advertisements Supervisor > Belongings > Occasions.
Then, select whether or not you wish to monitor App Occasions or Internet Occasions.
Then, click on Create Pixel.
Right here, you’ll have to title your pixel. It’s a good suggestion to call your pixel one thing that can enable you to keep in mind what it’s for. For instance, should you’re utilizing it to trace conversions in your web site, you would possibly title it “Conversion Pixel”. For those who’re utilizing it on your e-commerce retailer, name it “Ecommerce Pixel”.
Subsequent, underneath Connection Methodology, select TikTok Pixel. Then, click on Subsequent.
Step Two: Set up the pixel code in your web site or app
The subsequent display screen you’ll see is the Set Up Internet Occasions with TikTok Pixel display screen. Right here, you’ll have the choice to manually set up your pixel or set it up robotically through a third occasion.
For those who select to put in your pixel manually, click on Manually Set up Pixel Code after which click on Subsequent. Copy the pixel javascript code after which paste it into the header part of your web site. Search for a bit of code that begins with <head> and ends with </head>–your pixel ought to go proper after the <head> tag.
Be sure to solely paste your code as soon as!
For those who’re utilizing WordPress or Woocommerce, there are plugins that may enable you to set up the code. Make sure you learn the plugin evaluations earlier than putting in, as some plugins can negatively have an effect on your website velocity.
You too can use a lot of third occasion apps to put in your pixel, akin to Google Tag Supervisor, Sq., or BigCommerce. To do that, select Mechanically Set Up Internet Occasions through Associate Platforms in your pixel setup display screen. Then, click on Subsequent.
Join your TikTok pixel to your third-party account. Now you’re all set!
How you can add the TikTok pixel to Shopify
For those who’re utilizing Shopify, you may add a TikTok pixel by way of the Shopify app or by selecting Mechanically Set Up Internet Occasions through Associate Platforms as described above.
If you wish to arrange your TikTok pixel utilizing the Shopify app, comply with these steps.
First, add the TikTok app to your Shopify Retailer by going to the Shopify App Retailer and putting in it.
Then, join your TikTok for Enterprise account and your TikTok Advertisements Supervisor account.
Underneath Gross sales Channels, click on TikTok. Then, click on Advertising > Knowledge Sharing. Join an present pixel, or click on Create Pixel to create one utilizing Shopify.
To make sure your pixel is up and working, go to your TikTok Advertisements Supervisor account and click on Belongings. Then, click on Occasions. For those who see your pixel listed, you’re good to go.
What are TikTok pixel occasions?
TikTok pixel occasions are the precise actions individuals take in your web site or app.
There are fourteen sorts of TikTok pixel occasions. These are:
- Add cost data
- Add to cart
- Add to wishlist
- Click on button
- Full cost
- Full registration
- Contact
- Obtain
- Provoke checkout
- Place an order
- Search
- Submit kind
- Subscribe
- View content material
Every kind of occasion corresponds to a unique motion somebody would possibly take in your web site or app. For instance, if somebody views a product in your website, that’s a view content material occasion.
You should use TikTok pixel occasions to trace person actions (how individuals work together along with your web site or app). Or, some advertisers create customized audiences based mostly on the occasion actions for brand spanking new adverts.
What’s a TikTok Pixel Helper and do you want one?
TikTok has a software referred to as the TikTok Pixel Helper that may enable you to take a look at whether or not your pixel is working accurately.
When you’ve put in the code, set up the TikTok Pixel Helper Chrome extension.
Then, open a new tab in your browser and paste your monitoring hyperlink adopted by ?dbgrmrktng.
For instance: http://hootsuite.com/alias?dbgrmrktng
The TikTok Pixel Helper will then present info on the standing of your pixels. It could possibly additionally present you whether or not your occasions are working and receiving knowledge.
Soure: Google Chrome Internet Retailer
How you can uninstall TikTok pixel
When you’ve bought your pixel put in, there might come a day if you wish to uninstall it. To uninstall a TikTok pixel, comply with these steps:
- Go to your TikTok Advertisements Supervisor
- Go to Belongings > Occasions and select Internet Occasions or App Occasions
- Click on the three dots subsequent to the title of the pixel you wish to delete
- Click on Delete
Be aware: You’ll be able to solely delete a pixel if it’s inactive. Whenever you delete a pixel, all the info related to that pixel can also be deleted. This consists of historic knowledge and any unsent occasions. You’ll be able to’t get better this knowledge as soon as it’s been deleted.
Wish to study extra about taking your TikTok adverts to the moon? Try our current TikTok Spark Advertisements experiment the place we examined totally different advert sorts and objectives to search out the perfect ROI.
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