Are you an electronic mail marketer and dream of decreasing the time you spend on operational duties, comparable to constructing common emails, to depart extra time for concepts, methods, and creativity? We at Stripo perceive you and understand how to do that as a result of we’ve got been by means of this ourselves and lowered the time an electronic mail marketer spends on creating an electronic mail from 2.5 hours to Half-hour.
The Stripo editor modular structure helped us clear up this downside. Learn the way it labored on this case.
What are modules within the Stripo editor?
A modular system is a capability to make use of saved unbiased content material blocks of emails, which already embrace all the required parameter settings (fonts, colours) and, if important, program code parts. You create and save within the editor’s library any variety of module choices for various elements of emails (header, footer, product card, and many others.).
When creating an electronic mail marketing campaign, you mix modules and rapidly get a horny and purposeful end result. That is extra handy than utilizing ready-made templates, because it removes any restrictions and makes the e-mail creation course of versatile.
We’ll present how modules work and their advantages utilizing the instance of utilizing modules within the Stripo electronic mail redesign course of.
Problem: Pace up the creation of emails with a brand new branded design utilizing modules
After updating the web site’s design and different visible media, we moved on to one of many essential phases — introducing a brand new model design in all varieties of emails: promotional emails, set off emails, and newsletters.
Making emails extra fascinating for subscribers was difficult as a result of some blocks can change in numerous emails. They differ in particulars however should retain the essential idea of the model.
The e-mail advertising and marketing specialist is immediately concerned in getting ready emails for Stripo purchasers. As well as, particular emails are despatched immediately by our enterprise models, for instance, emails for the associates program and HR emails.
We determined to make use of a modular structure to implement all of the up to date parts within the electronic mail collection rapidly.
An electronic mail marketer, a product advertising and marketing supervisor, and a advertising and marketing designer, who’re chargeable for the complete visible look of our supplies and representatives of enterprise models, took half in fixing this downside. We divided the entire means of teamwork into phases. Every had its end result.
What does the circulation of teamwork in creating and utilizing modules appear to be?
That is what the circulation of utilizing modules by an electronic mail marketer seems like:
- E mail marketer makes transient and process assertion for the designer.
- The designer and product advertising and marketing supervisor create layouts for all electronic mail varieties in Figma.
- The e-mail marketer, utilizing layouts, creates customized blocks within the Stripo editor and saves them as modules.
- Subsequent, the e-mail marketer makes use of modules to create promotional campaigns and set off emails and newsletters.
- Enterprise models are supplied with already designed modules, based mostly on which they put together their emails within the editor.
Now, let’s discuss every of those phases in additional element.
Stage 1: Transient and process assertion for the designer
At this stage, the e-mail marketer ready an in depth transient for the designer, during which he confirmed what emails he wants, who will obtain them, below what situations, and the way they might differ. He additionally confirmed the approximate construction of every sort of electronic mail in order that the designer might take into consideration the required blocks.
Due to this stage, the designer and PMM acquired all the required info to create electronic mail layouts.
Stage 2: Structure design
The whole lot ought to be in a model model: all visible communications, so the person visually sees the identical methods on the web site and within the emails. Subsequently, a product advertising and marketing supervisor and designer are at all times concerned in growing the design of selling supplies.
They thought in regards to the construction of the emails, the design of every component, and the variations that could possibly be used to make the emails extra fascinating for readers.
“When redesigning, we at all times attempt to stay on-brand, however on the identical time make content material segmentation a shade. The power to make use of modules helps loads with this”
Alina Hrydina,
Product advertising and marketing supervisor at Stripo.
To create the power to simply mix modules and select the proper ones for the duties of a selected electronic mail, the designer gave such suggestions:
- growth of a number of choices for headers — solely with a emblem and with a hyperlink to go to your account;
- new branded footer — black with icons of all social networks;
- using one character for bullets — within the block and all emails;
- single signature format for all senders of emails from Stripo;
- content material segmentation utilizing shade: purple for downside notification emails, blue for subscription and plan emails, inexperienced for different emails, black and white to be used instances;
- the CTA buttons may also are available in three colours — black, white, and blue — and replicate the significance of every name to motion.
That is what the board seems like in Figma, which accommodates all of the attainable electronic mail choices from Stripo:
Due to this stage, the e-mail marketer doesn’t must invent something sooner or later: he merely takes all of the parameters that the designer prescribed, taking into consideration the proper composition of the e-mail, show in desktop and cellular variations, and way more.
Stage 3: Creating blocks and modules
The e-mail marketer receives from the designer the layouts of all emails, all variants of blocks, tips for his or her use, and combos. So, he at all times has examples of find out how to mix modules relying on the kind of electronic mail.
Subsequent, he lays out the primary electronic mail within the Stripo editor. At this stage, the duty of the e-mail marketer is to create an electronic mail template, arrange customized blocks in it, and write down all of the parameters specified for every block in Figma.
That is what the format seems like in Figma — fonts, colours, placement — the whole lot is strictly specified:
And that is what an electronic mail seems like within the Stripo editor:
Making ready the primary electronic mail template with the creation of all blocks often takes 2-2.5 hours. Then, the e-mail marketer saves all personalized blocks as modules, and work on every electronic mail will go quicker sooner or later.
What must be carried out at this stage in order that the modules assist save time sooner or later
1. Create completely different variations of every electronic mail component
With the assistance of modular structure, we will make a number of variations of the identical block, save them as modules, and use the wanted model.
“For instance, our header differs for set off emails, digests, and affiliate emails. I saved all choices as modules, and figuring out precisely which electronic mail I used to be beginning to create, I used the appropriate module”
Oleksandr Dieiev,
E mail advertising and marketing specialist at Stripo.
Right here’s a header instance for digest emails:
And this one – for set off emails:
In promotional emails, the footer is stretched to the complete display screen width; in set off emails, it’s slender. Choose the required one from the saved modules to keep away from creating them from scratch each time.
2. Create handy filtering of modules
All modules are collected in sections — headers, footers, first screens, info blocks, weblog posts, and many others. And when an electronic mail marketer collects an electronic mail, he merely strikes by means of these headings.
After we save new modules, we will assign a filter to every block, add a tag and an outline (for instance, “use this header in set off emails”), after which it will likely be straightforward to seek out.
This dramatically helps additional work, primarily when a number of folks work on the emails.
3. Think about using sensible modules
It’s handy to make use of the created sensible module for bulletins of articles on our weblog. It’s made within the model’s design, with the prescribed variety of letters within the title and outline. All info is pulled mechanically after including the required hyperlink.
“For the bulletins of our weblog articles within the digest, I have already got a sensible module created — made in our design, and I can simply add a hyperlink — the whole lot else is pulled mechanically by Stripo”
Oleksandr Dieiev,
E mail advertising and marketing specialist at Stripo.
That is what working with a sensible module seems like:
4. Synchronize modules for bulk enhancing
The principle modules are synchronized for bulk enhancing, saving time. You possibly can bulk replace the design or knowledge in your modules by modifying just one as soon as they’re synchronized. You possibly can mechanically replace all present emails by altering one single module.
“For instance, including the TikTok social community to the footer was essential, which was not there earlier than. It’s clear that we added a brand new footer in new emails, however in all saved set off emails, welcome collection, and others, we merely added to the prepared module, synchronized with others, and the data was up to date. The identical story is ready now to exchange the brand new Twitter emblem — two clicks, and the whole lot is prepared”
Oleksandr Dieiev,
E mail advertising and marketing specialist at Stripo.
Look how you should use synchronized modules for bulk enhancing:
5. Use interactive modules
E mail advertising and marketing specialist makes use of this performance to create an interactive survey or add gamification, for instance, interactive predictions, which we are going to talk about within the subsequent case.
Stage 4: Workflow of utilizing modular electronic mail design by an electronic mail advertising and marketing specialist
That is what the circulation of utilizing modules by an electronic mail marketer seems like:
- open an empty template;
- perceive the kind of electronic mail and what the content material ought to be;
- based mostly on this, select the required blocks — header, footer, first display screen, weblog articles, and signature;
- change the data.
So, in Half-hour, an electronic mail is assembled that meets all the necessities for model consistency.
All modules are accomplished, saved within the applicable sections, and prepared for additional use. The required code has been added to sensible modules, programmers have ready interactive modules, and all modules repeated in bulk emails are synchronized.
Stage 5: Utilizing modules by Stripo’s enterprise models
The modular structure helps the e-mail marketer and the enterprise models delegated to ship the mailing independently, comparable to a novel electronic mail collection for affiliate companions.
To not enhance the load on the marketer’s electronic mail, we used our editor and a modular electronic mail structure:
- Designed emails.
- Made up in Stripo and saved in modules — header, blocks with info, signature, suggestions kind, footer.
- The affiliate supervisor bought entry to those tasks within the editor after which continued to work with the template — including the required texts and copying modules so as to add to the construction.
The affiliate supervisor prepares all subsequent digests utilizing the saved modules. As well as, the affiliate supervisor might use some modules developed for the information digest to replace the onboarding collection.
“For me, utilizing a modular structure saves plenty of time in creating digests — all of the complicated parts are prebuilt, and all that is still is so as to add content material. I can put together emails with out involving a designer and an electronic mail marketer, which implies I could be extra environment friendly”
Oleksii Petukhov,
Affiliate supervisor at Stripo.
Right here is one other case — how the HR division saves time utilizing modular structure to create emails.
Outcomes for all contributors of the method
All contributors of this case famous that utilizing modules simplifies the e-mail design course of, reduces time, and permits you to not fear that one thing will probably be carried out unsuitable or won’t adjust to model tips.
We requested Oleksandr Dieiev, electronic mail advertising and marketing specialist at Stripo, to measure the time he spends getting ready new emails and examine it to the preparation time earlier than utilizing the modules.
Time measurement end result for constructing an electronic mail digest: 27-Half-hour as an alternative of two hours.
The Stripo group might create, code, or re-code to your customized electronic mail templates and module units in case you have a vital model e-book the place colours and fonts are outlined. You get 2-3 headers, footers, content material blocks, product playing cards, and many others., that we add to the module library in your account. Then, you utilize the required modules to create emails.
Wrapping up
We at all times emphasize that Stripo’s objective is to hurry up electronic mail manufacturing in order that entrepreneurs can do advertising and marketing as an alternative of specializing in coding. And modular structure is a vital a part of it.
Listed below are some key factors which have helped us to implement using modules in electronic mail constructing and optimize electronic mail entrepreneurs’ time:
- availability of a model e-book with all permitted model colours and fonts — you should use the Stripo model tips choice to generate a Model tips package to your model in below 1 minute;
- understanding the construction of various kinds of emails and their options;
- well-coordinated work of the group — designer, product advertising and marketing supervisor, electronic mail marketer, and representatives of enterprise models;
- Stripo’s easy-to-use performance permits you to create and conveniently save ready-made modules, distribute them into sections, “lock” the design or knowledge, and synchronize modules for bulk enhancing.
Consequently, all these factors have helped velocity up electronic mail constructing, delegate some electronic mail creation to enterprise models, and keep on-brand in each electronic mail.
Increase up your electronic mail advertising and marketing with Stripo modular structure
