3 Methods Content material Creator Pay Has Developed Since 2021
Has creator earnings modified? The brief reply: sure.
Through the years, creator compensation has change into an more and more scorching subject.
Between shifts throughout the influencer advertising business, the financial system, and promoting budgets, we’ve observed some key adjustments affecting influencer earnings.
On this weblog, we’re sharing three key creator earnings adjustments and why they need to be in your radar.
3 Methods Influencer Compensation Has Modified
Influencer pay charges are evolving. Listed here are 3 ways they’ve modified since 2021:
1. Charges for Instagram Feed Posts Have Elevated
Since 2021, creator charges for Instagram Feed posts have elevated.
In truth, 36% of creators charged between $101-$250 per feed put up in 2021. Nevertheless, this charge decreased to 26% in 2022 and 22% in 2023.
Concurrently, creators started to cost $501-$1K per feed put up in that very same timeframe.
Translation: extra creators cost over $250 for an Instagram Feed put up in 2023.
2. Instagram, TikTok, and Twitch Are the Platforms to Watch
From constant progress to year-over-year drops and spikes, right here’s why entrepreneurs ought to take note of Instagram Reels, TikTok, and Twitch.
Instagram
Instagram is a constantly fashionable platform for model/influencer collaborations.
However of all Instagram content material sorts, Reels have elevated essentially the most in reputation between 2021 and 2023.
87% of influencers created Reels in 2021; 92% created Reels in 2022; and 98% of creators made Reels in 2023.
TikTok
Of all put up sorts throughout platforms, sponsored TikTok posts have seen essentially the most drastic enhance. In 2021, simply 59% of creators have been making sponsored TikToks.
Now, in 2023, a whopping 90% of influencers are making TikToks as a part of a branded sponsorship alternative.
Twitch
Twitch streams dropped in reputation year-over-year between 2021 and 2022. The place 22% of creators have been taking part in sponsored Twitch streams in 2021, this dropped to 12% in 2022.
However 2023 noticed a resurgence. Twitch streams accounted for 24% of sponsored content material in 2023 — double in frequency from 2022.
3. Creators Have A number of Revenue Sources
In 2021, 90.5% of creators made a dwelling from sponsored content material.
Nevertheless, gone are the times when creators earn earnings from sponsored content material, alone.
Bounce to the yr 2023, this quantity decreased to 81.8% — whereas the variety of creators incomes an earnings from affiliate internet marketing, paid advert income, and promoting merchandise, elevated.
So whereas loads of creators are nonetheless producing sponsored content material with manufacturers, they’re additionally diversifying their earnings streams, too.
What Do These Insights Imply for Manufacturers in 2024?
Content material creator earnings is altering. However it doesn’t simply influence creators; entrepreneurs ought to take word as effectively. Right here’s why:
- If Instagram is a key a part of your influencer advertising technique, plan to extend spending to account for upward-trending creator charges.
- Constantly fashionable platforms aren’t going out of fashion, however don’t overlook about area of interest content material and the place it performs greatest.
- Sponsored content material might not at all times be a creator’s “bread and butter.” Provide extra alternatives that enable creators to dabble in affiliate internet marketing, paid promoting, and extra.
Need to be taught extra about creator pay? Obtain our free 2023 Creator Compensation Report and uncover:
- How model collaborations and earnings have modified
- Creator compensation traits by platform to tell your influencer advertising methods
- Key takeaways to find out honest pay when partnering with creators
Obtain the 2023 Creator Compensation Report right here.
