StackAdapt, the main self-serve programmatic promoting platform, has partnered with Lead Forensics, the world’s No. 1 B2B web site customer identification software program, to broaden StackAdapt’s newest ABM Concentrating on and Measurement resolution.
Key Advantages for B2B Entrepreneurs and Advertisers:
- Expanded Market Attain: B2B entrepreneurs can now lengthen their attain past the US and faucet into new markets in EMEA and Canada focusing on a broader viewers and potential clients.
- Related Concentrating on: This enlargement ensures that advert campaigns are related and resonate with the precise viewers.
- Measurable Affect: With extremely correct measurement capabilities, B2B entrepreneurs can assess the efficiency of their campaigns and make data-driven selections to optimize outcomes, resulting in increased ROI and simpler advertising efforts.
- Frictionless Marketing campaign Administration: The self-serve resolution presents easy-to-use options for marketing campaign creation and reporting, saving time and assets for B2B entrepreneurs and streamlining their promoting course of.
- Low-Danger Testing: The answer permits for fast marketing campaign activation with out contractual minimums, giving B2B entrepreneurs the arrogance to experiment and be taught, resulting in improved methods and profitable outcomes in the long term.
“We’re delighted to companion with StackAdapt,” mentioned Chris Murray, Vice President of Partnerships at Lead Forensics. “We all know how highly effective our information is and we stay up for working with StackAdapt to assist companies join, interact, and succeed like by no means earlier than.”
Agent3 is a worldwide ABM company centered on delivering hyper-targeted campaigns for its purchasers. As a StackAdapt companion, it was one of many first to harness the facility of Lead Forensics’ IP information.
“This collaboration extends our capacity to supply elevated reliability, visibility and scale in EMEA and Canada, in addition to complimenting and increasing the attain offered by lots of our clients’ present pure-play ABM platforms throughout the US,” defined Daniel Sands, Chief Innovation Officer and Accomplice at Agent3. “With exact viewers focusing on through StackAdapt, mixed with the flexibility to measure marketing campaign impression with pinpoint accuracy, our company was in a position to obtain actually nice scale and efficiency metrics. We have been notably impressed from an account attribution perspective and the information we have been in a position to seize in regards to the corporations we had reached. This partnership represents a major milestone in our capacity to ship excellent outcomes for our purchasers.”
“The flexibility to offer ABM measurement in EMEA and North America is a novel supply for our platform in comparison with opponents, and we’re thrilled to offer this providing due to our partnership with Lead Forensics,” mentioned Michael Shang, Vice President of Partnerships and Enterprise Options at StackAdapt. “This collaboration permits us to offer a complete self-serve resolution that caters to the evolving wants of B2B entrepreneurs and advertisers in search of to make a measurable impression.”
StackAdapt gives quick access to its platform with no month-to-month minimal dedication, together with for ABM focusing on. For B2B entrepreneurs, StackAdapt makes use of programmatic to ship a rise in leads and gross sales to fulfill progress necessities and construct a long-term sustainable funnel.
About Lead Forensics
Lead Forensics is the world’s #1 B2B web site customer identification software program. Trusted by 60,000+ clients, Lead Forensics owns the world’s largest database of enterprise IP addresses, enabling you to determine B2B web site guests, entry contact info for key decision-makers, and get detailed web site analytics. Lead Forensics has been named as one of many 100 Finest World Software program corporations and the software program has additionally been named on this planet’s High 25 Finest Software program Merchandise by G2.
About StackAdapt
StackAdapt is a self-serve programmatic promoting platform utilized by a whole lot of manufacturers and companies all over the world. StackAdapt’s data-driven platform combines state-of-the-art machine studying with a clear and intuitive person interface to offer media patrons with a simple strategy to plan, execute and drive the very best efficiency throughout all gadgets, stock, and publishing companions. StackAdapt has been acknowledged as one of many fastest-growing expertise corporations in North America, is rated the #1 demand-side platform (DSP) on G2, and is the best performing and best to make use of platform.
