Black Friday, sandwiches, elections, board video games, and a tribute to aviation are content material advertising alternatives for November 2023.
Content material advertising is creating, publishing, and selling articles, movies, or different content material to draw, interact, and retain clients for what you are promoting.
Listed below are 5 content material advertising concepts you should utilize in November 2023.
1. Black Friday, Cyber Monday
Retail and ecommerce personnel have been engaged on vacation provides for months — or at the least they need to have.
Customers will anticipate reductions on big-screen televisions for Black Friday and Cyber Monday.
The offers began with shopping for the very best stock at the very best costs in order that the financial savings fall on expectant customers like Autumn leaves in a stiff November wind.
There’s, nonetheless, nonetheless time to create Black Friday and Cyber Monday content material to assist these efforts — in at the least 3 ways.
- Reward guides. Produce posts describing the very best BFCM offers for varied teams, i.e., “The way to save massive searching for grandchildren this Black Friday.”
- Highlight merchandise. Think about an article about your provider or product. For instance, an attire store may tackle sustainable sourcing for the vacation season.
- Use humor. For additional factors, go for fun, corresponding to a BFCM parody of types.
To this final level, I requested ChatGPT to generate a Black Friday advert within the voice of humor columnist Dave Barry. Right here’s the outcome:
© Dave Barry’s TV Deal Extravaganza! 8
Introducing the GINORMOUS Display TV for simply $99!
“+ Decision so excessive you’ll spot Wally with out attempting!
& Sound so actual, cooking reveals may duck you!
& WiFi sooner than Uncle Bob’s repeated jokes.
®@ First 10 consumers get a magnifying glass for pixel looking! Buyer 11? Perhaps some
leftover sweet. «
Doorways open post-turkey nap. Seize this bewildering deal earlier than it, like floppy disk save icons,
fades into obscurity!
DAVE BARRY’S ELECTRONIC EMPORIUM – The place humor meets electrifying offers!
Phrases apply. Unwanted effects: Uncontrollable binge-watching.
You may do one thing related: ask an AI instrument to supply your retailer’s BFCM advert copy after which share the ends in a weblog put up.
2. Nationwide Sandwich Day
Some of us imagine the sandwich obtained its begin with compulsive playing.
November 3, 2023, is Nationwide Sandwich Day in the USA and several other different localities.
It’s typically held that John Montagu, the 4th Earl of Sandwich, invented the useful meal in 1762. In line with some, Montagu was a British statesman and a compulsive gambler who didn’t need to go away the cardboard desk to eat.
Reportedly, Montagu requested his valet to deliver him roast beef between two slices of bread so he may eat together with his fingers, starting a meals revolution.
On your firm’s November content material advertising, let the sandwich articles and movies go forth. For inspiration, think about a latest article from Huckberry’s Journal. Huckberry is a males’s attire model with wonderful content material marking.
The article “4th Annual Thanksgiving Leftover Sandwich Competitors” is without delay prose, a video, a contest, and a recipe for a cranberry, chili, and duck sandwich on a bun.
Huckberry not too long ago revealed an article and video titled “4th Annual Thanksgiving Leftover Sandwich Competitors.”
3. Election Day
As a rule, retailers ought to keep away from political subjects. However that is not true for each model. The U.S. election day, November 2, 2023, could possibly be a content material advertising alternative for some companies.
Tread evenly, know your model’s place, and think about taking a stand if it is smart. Listed below are a few examples.
Election day content material may make sense for manufacturers constructed on political partisanship. Merchandise corresponding to Jeremy’s Chocolate and Extremely Proper Beer are supposed to be political protests, so election commentary is suitable.
Equally, some customers are on the lookout for politically energetic manufacturers. The web site Progressive Shopper, for instance, charges corporations based mostly on politics and encourages customers to “put your cash the place your values are.”
Progressive Shopper caters to customers who purchase from manufacturers that match their political beliefs.
4. Play Monopoly Day
Collect the household for a recreation of Monopoly.
Within the spirit of nationwide days for absolutely anything you may consider, November 19, 2023, is Nationwide Play Monopoly Day.
Whereas today might be a possibility for recreation retailers or shops promoting licensed Monopoly merchandise, nearly any enterprise may use the date to encourage participating, search-engine-friendly content material. Listed below are just a few examples.
- The historical past of Monopoly. Dive into the origins and evolution of the long-lasting board recreation, exploring its creation, patent journey, and varied iterations over time.
- Prime 10 most coveted Monopoly properties. Survey your clients or workers on their favourite Monopoly properties, then compile and current the ends in a enjoyable and visible approach.
- Monopoly in widespread tradition. Discover Monopoly’s quite a few references, variations, and appearances in films, TV reveals, books, and different media.
- Around the globe with Monopoly. Showcase varied worldwide Monopoly editions, highlighting every model’s distinctive properties and cultural variations. This might assist a retailer promoting travel-related gadgets.
5. Aviation Historical past Month
November is Aviation Historical past Month and a possibility for content material entrepreneurs.
November 2023 is a chance to have a good time aviation historical past. This month-long commemoration is a nod to humanity’s age-old dream of flight, from the waxed wings of Icarus to the steel-clad behemoths that cruise our modern-day skies.
Aviation connects continents and brings folks nearer. Its historical past is wealthy with tales of daring, innovation, and a little bit of turbulence.
Content material entrepreneurs can harness aviation to gas their November content material technique. And also you don’t should be Boeing or Airbus to get on board. Listed below are some examples.
- A kitchen provide store may publish recipes for the basic airplane meals of the Nineteen Fifties.
- A golf or fishing provide retailer may produce a information to the very best fly-in programs or streams.
- An eBay store promoting previous DVDs may create an inventory of aviation-themed films.
